From the Site
Ayokay's "Things Fall Apart" Sets You in a Magical Indie-Pop Landscape
June 28, 2019
The LA-based singer, songwriter, and producer's latest is light and whimsical in nature, yet totally danceable.
Clairo's "Closer to You" Is an Anesthetic for Growing Pains
June 28, 2019
While Clairo's earlier work evokes the starry-eyed daydreams of a teen with a long road ahead, "Closer to You" feels like we've opened a door into the more shadowy recesses of the singer's mind.
![BENEE Went From Making Pizzas to Becoming Pop's Next Big Thing [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/benee-ones-to-watch-3_1561752478.jpg)
BENEE Went From Making Pizzas to Becoming Pop's Next Big Thing [Q&A]
June 28, 2019
The initial excitement surrounding BENEE is not unlike that of the first time we heard tale of a young Billie Eilish.
Chase Atlantic's 'PHASES' Is an Astronomical Journey Worth Taking
June 28, 2019
"Chase Atlantic is now dwelling within a realm of its own; it's both scarily isolating and blissfully euphoric at the same time. Welcome to a whole new era."
Shordie Shordie on "Bitchuary" and Getting 03 Greedo's Stamp of Approval | Quick 6
June 27, 2019
This is a thing or six you did not know about the viral artist.
mxmtoon Writes Her Heartbreak on the Wall in "high & dry"
June 27, 2019
mxmtoon is not one to keep her feelings locked up.
![George Taylor's "Roses" Is a Masterful Use of Sonic Space [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/george-taylor-ones-to-watch-2_1561662511.jpeg)
George Taylor's "Roses" Is a Masterful Use of Sonic Space [PREMIERE]
June 27, 2019
British singer-songwriter George Taylor has shown from the jump that he can build worlds inside your headphones.
![Elliot Lee Is Done Feeling like "Dirt" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Photo Mar 01, 5 50 31 PM_1561662161.jpg)
Elliot Lee Is Done Feeling like "Dirt" [PREMIERE]
June 27, 2019
With an eccentric fashion style and distinctive sound, Lee is fearless, bold and authentically herself.
Loote Brings the Party to LA in 14 BTS Photos
June 27, 2019
Loote is on a journey to explore new relationships and develop their signature sound.
NJOZMA Is Infatuating and Ethereal in the Soulful "No One Is Spared"
June 27, 2019
Be prepared for NJOMZA's hypnotic new single to wash over you, envelop you completely, and leave you in a melted puddle of what you once were.
Dolly Ave Builds the Tension to a Fever Pitch With Her "Try" Visual
May 27, 2021
Dolly Ave's keen visual acumen is a credit to her multidisciplinary approach to art and expression.
Vince Staples' Self-Titled Album Presents an Unflinching Look at the Artist
July 9, 2021
Vince Staples is a representation of who the artist was and who he has grown to be.
Whethan and grandson's "All In My Head" Is Perfectly Contained Chaos
February 10, 2020
The unexpected pairing delivers an adrenaline-pumping track that moves at a mile a minute.
![Maddie Jay Pulls Inspiration From Everywhere in Debut EP 'Mood Swings' [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/maddie-jay-mood-swings_1588178977.jpg)
Maddie Jay Pulls Inspiration From Everywhere in Debut EP 'Mood Swings' [Premiere]
April 29, 2020
From Prince to Los Terricolas De Freddy Fuentes, Jay's debut EP is an amalgamation of sights and sounds.
Dennis Lloyd Transcends Genre Limits With Follow Up Anthem, "Never Go Back"
February 15, 2019
With an upcoming debut EP set for April and a North American headline tour including stops at Coachella and Governors Ball, the young auteur has only just scratched the surface.
X Lovers Is a Shared Childhood Dream for World Domination
June 26, 2019
X Lovers is aiming to carve out a place in music that did not exist before them.
Brittany Howard Reminds Us to Live in the Moment in "Stay High"
July 18, 2019
The Alabama Shakes frontwoman is a vibrant spirit that is constantly maturing and evolving.
Alaina Castillo Is a Backseat-Driving Fashionista in "No Importa" Video
November 29, 2019
Castillo is securing her place as the next pop icon.
Arlo Parks Explores the Human Condition in 'Sophie'
December 2, 2019
Parks' latest collection is nothing short of awe-inspiring.
COIN's "Youuu" Cements Them as New Wave for a New Generation
January 16, 2020
COIN has built their foundation on infectious hooks and understated emotional complexity.