From the Site
Sachi Admires Internal Beauty Over Superficial Facades on "Rich Girls"
July 10, 2019
Sachi's blend of pop, R&B and alternative is a charming combination that is structured around the complexity of the human spirit.
YUNGBLUD Enlists Justin Bieber for a Bar Fight and Might Run for Prime Minister | Quick 6
July 9, 2019
In anticipation of this year's rapidly approaching Lollapalooza, we have opened up the Ones To Watch vault to uncover footage from 2018′s festival.
The Visual for Mereba's "Sandstorm" feat J.I.D Gives Texture to a Haunting Track
July 9, 2019
R&B singer/songwriter Mereba has released a video for "Sandstorm" ft J.I.D., one that is as mesmerizing and emotional as the single itself.
Beabadoobee Imbues 'Loveworm (Bedroom Sessions)' With a Comfortable Warmth
July 9, 2019
'Loveworm (Bedroom Sessions)' is comprised of somber lullabies that somehow make you feel so warm and full, yet so sad and pensive.
SWMRS Inverts a Nirvana Classic in "Lose Lose Lose" Video
July 9, 2019
"Being a young person in 2019 feels a lot more like being in an inhospitable bingo club than being in the hyper-idealized vision of a punk show."
Mahalia's "Simmer" Is The Theme Song to Your Hot Girl Summer
July 9, 2019
Effortlessly infectious, diaphanous, and iridescent, Mahalia's new single has every one of us dancing our way to the beach with its cool summer vibes.
![Njomza - "Lonely Nights" [Live + Interview] | All Eyes On](https://s3-us-west-2.amazonaws.com/onestowatch-v2/njomza-live-ones-to-watch_1562621638.jpg)
Njomza - "Lonely Nights" [Live + Interview] | All Eyes On
July 8, 2019
Meet Njomza, Mac Miller protà¨gਠand pop's best-kept secret.
![Gia Woods Delves into a Dangerous Infatuation in "Feel It" Video [Q&A + PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/gia-woods-ones-to-watch-crop_1562621124.jpg)
Gia Woods Delves into a Dangerous Infatuation in "Feel It" Video [Q&A + PREMIERE]
July 8, 2019
In celebration of the new release, we sat down with Gia Woods to talk about her original inspirations, her passion for authenticity, and the creative direction behind her new video.
![ViVii Is Stockholm's Effervescent Light that Shines Through the Darkness [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/vivii-ones-to-watch_1562616308.jpg)
ViVii Is Stockholm's Effervescent Light that Shines Through the Darkness [Q&A]
July 8, 2019
Their hushed soundscape has been compared to the esteemed Lana Del Rey, but where they differ is found within ViVii's ability to draw listeners in with every romantic note.
Dominic Fike's "Phone Numbers" Is Your Soundtrack to Overcast Summer Days
July 8, 2019
If you're wondering why you didn't already have "Phone Numbers" playing on repeat, it's because the distinctive hip-hop and pop amalgamation nonchalantly dropped on the 4th of July.
Hey Violet's "Better By Myself" Is an Empowering Bout of Self-Love
April 12, 2019
"I think we need to fall in love with ourselves before we fall in love with anybody else."
Deaton Chris Anthony, Clairo, and Coco & Clair Clair Take a VHS-Era Joyride in "RACECAR" Video
October 7, 2019
Clairo and Deaton Chris Anthony have followed up the critical praise of 'Immunity' with a heart-racing joyride.
Royal & the Serpent Introduces Herself to 2020 With "MMXX"
January 13, 2020
As the new decade begins, Royal & the Serpent is declaring 2020 her best year yet.
Kota the Friend Keeps It Real in 'Lyrics to Go, Vol. 1'
January 27, 2020
Kota the Friend's distinctive brand of hip-hop is rooted in complex ideas and thoughtful interpretation.
yeule Toes the Line Between Realism and Escapism
May 20, 2020
yeule's music seamlessly drifts between the tangible world and cyberspace.
Keedron Bryant's "I Just Wanna Live" Highlights the Heartbreaking Reality of Black Children
June 22, 2020
12-year-old Bryant captures a centuries-long burden of survival in heart-rending song.
Des Rocs - "Let Me Live / Let Me Die" | Live From The Rooftop
February 21, 2019
The grand, near-holy image of rock and roll bleeds forth from every inch of Des Rocs.
![Samuel Jack Reminisces on the Good Times in "Feels Like Summer" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/03_PR SJ 19_1560468618.jpg)
Samuel Jack Reminisces on the Good Times in "Feels Like Summer" [PREMIERE]
June 13, 2019
"I hope this song transports whoever listens in the same way and puts a massive smile on their face."
Avery Lynch Walks Us Through 'The Kids Table,' Track By Track
August 24, 2022
'The Kids Table' sees the rising singer-songwriter search out new emotional highs and lows.
X Lovers' "Sweatshirt" Is a Sweet, Somber Song to Curl Up in
November 6, 2019
X Lovers embraces their pain in a moment of candid, heartfelt reflection.