From the Site
Sachi Admires Internal Beauty Over Superficial Facades on "Rich Girls"
July 10, 2019
Sachi's blend of pop, R&B and alternative is a charming combination that is structured around the complexity of the human spirit.
YUNGBLUD Enlists Justin Bieber for a Bar Fight and Might Run for Prime Minister | Quick 6
July 9, 2019
In anticipation of this year's rapidly approaching Lollapalooza, we have opened up the Ones To Watch vault to uncover footage from 2018′s festival.
The Visual for Mereba's "Sandstorm" feat J.I.D Gives Texture to a Haunting Track
July 9, 2019
R&B singer/songwriter Mereba has released a video for "Sandstorm" ft J.I.D., one that is as mesmerizing and emotional as the single itself.
Beabadoobee Imbues 'Loveworm (Bedroom Sessions)' With a Comfortable Warmth
July 9, 2019
'Loveworm (Bedroom Sessions)' is comprised of somber lullabies that somehow make you feel so warm and full, yet so sad and pensive.
SWMRS Inverts a Nirvana Classic in "Lose Lose Lose" Video
July 9, 2019
"Being a young person in 2019 feels a lot more like being in an inhospitable bingo club than being in the hyper-idealized vision of a punk show."
Mahalia's "Simmer" Is The Theme Song to Your Hot Girl Summer
July 9, 2019
Effortlessly infectious, diaphanous, and iridescent, Mahalia's new single has every one of us dancing our way to the beach with its cool summer vibes.
![Njomza - "Lonely Nights" [Live + Interview] | All Eyes On](https://s3-us-west-2.amazonaws.com/onestowatch-v2/njomza-live-ones-to-watch_1562621638.jpg)
Njomza - "Lonely Nights" [Live + Interview] | All Eyes On
July 8, 2019
Meet Njomza, Mac Miller protà¨gਠand pop's best-kept secret.
![Gia Woods Delves into a Dangerous Infatuation in "Feel It" Video [Q&A + PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/gia-woods-ones-to-watch-crop_1562621124.jpg)
Gia Woods Delves into a Dangerous Infatuation in "Feel It" Video [Q&A + PREMIERE]
July 8, 2019
In celebration of the new release, we sat down with Gia Woods to talk about her original inspirations, her passion for authenticity, and the creative direction behind her new video.
![ViVii Is Stockholm's Effervescent Light that Shines Through the Darkness [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/vivii-ones-to-watch_1562616308.jpg)
ViVii Is Stockholm's Effervescent Light that Shines Through the Darkness [Q&A]
July 8, 2019
Their hushed soundscape has been compared to the esteemed Lana Del Rey, but where they differ is found within ViVii's ability to draw listeners in with every romantic note.
Dominic Fike's "Phone Numbers" Is Your Soundtrack to Overcast Summer Days
July 8, 2019
If you're wondering why you didn't already have "Phone Numbers" playing on repeat, it's because the distinctive hip-hop and pop amalgamation nonchalantly dropped on the 4th of July.
![Bela Pierce's Daydream Becomes a Reality on "Nordstrom" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/bela pierce_1611262353.jpg)
Bela Pierce's Daydream Becomes a Reality on "Nordstrom" [Premiere]
January 21, 2021
Bela Pierce's brand new single "Nordstrom" is a story about falling in love with somebody you don't know yet.
Matt FX Takes a Hypnotic Trip to the Dancefloor With New Double Release
June 11, 2021
"The music is inspired by these little moments of hope, pain, and wonder."
Continue Celebrating Black Music with rum.gold & Top That Track
August 5, 2020
Join rum.gold on Top That Track this week as they continue their "Celebrate Black Music" series.
Maude Latour's Nostalgic Sound Has Us Falling Head Over Heels
October 5, 2020
Maude Latour has officially found her own unique sound, brand and image with the release of "Block Your Number."
thomTide's "flowerField" is an Impressive Display of His Haunting Vocal Cadence
February 9, 2021
San Diego native thomTide has one of the most unique voices in contemporary pop.
![Jarrod Jeremiah Doesn't Play It "Safe" in New Single [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/jarrod-jeremiah-safe_1633024049.jpg)
Jarrod Jeremiah Doesn't Play It "Safe" in New Single [Premiere]
September 30, 2021
"Safe" is a song all about stepping outside your comfort zone.
Finkel's "Looong Summer" Is Almost Too Relatable
September 22, 2020
Without a doubt, Jane and Brian Spencer of FINKEL make music that's rule-bending and fun, and their latest single, "Looong Summer" featuring Monse, makes no exception.
Get to know Have A Good Day in Five Minutes or Less
October 6, 2023
Believe in The Image With Their New Single "Believe In Me"
July 14, 2020
The Image have blessed us with a bop of a single entitled "Believe In Me".
![TZAR Is "What Ur Looking For" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/tzar_1600457319.jpg)
TZAR Is "What Ur Looking For" [Premiere]
September 18, 2020
For an artist so new, TZAR seems to have a learned understanding of the creative process.