From the Site
Sachi Admires Internal Beauty Over Superficial Facades on "Rich Girls"
July 10, 2019
Sachi's blend of pop, R&B and alternative is a charming combination that is structured around the complexity of the human spirit.
YUNGBLUD Enlists Justin Bieber for a Bar Fight and Might Run for Prime Minister | Quick 6
July 9, 2019
In anticipation of this year's rapidly approaching Lollapalooza, we have opened up the Ones To Watch vault to uncover footage from 2018′s festival.
The Visual for Mereba's "Sandstorm" feat J.I.D Gives Texture to a Haunting Track
July 9, 2019
R&B singer/songwriter Mereba has released a video for "Sandstorm" ft J.I.D., one that is as mesmerizing and emotional as the single itself.
Beabadoobee Imbues 'Loveworm (Bedroom Sessions)' With a Comfortable Warmth
July 9, 2019
'Loveworm (Bedroom Sessions)' is comprised of somber lullabies that somehow make you feel so warm and full, yet so sad and pensive.
SWMRS Inverts a Nirvana Classic in "Lose Lose Lose" Video
July 9, 2019
"Being a young person in 2019 feels a lot more like being in an inhospitable bingo club than being in the hyper-idealized vision of a punk show."
Mahalia's "Simmer" Is The Theme Song to Your Hot Girl Summer
July 9, 2019
Effortlessly infectious, diaphanous, and iridescent, Mahalia's new single has every one of us dancing our way to the beach with its cool summer vibes.
![Njomza - "Lonely Nights" [Live + Interview] | All Eyes On](https://s3-us-west-2.amazonaws.com/onestowatch-v2/njomza-live-ones-to-watch_1562621638.jpg)
Njomza - "Lonely Nights" [Live + Interview] | All Eyes On
July 8, 2019
Meet Njomza, Mac Miller protà¨gਠand pop's best-kept secret.
![Gia Woods Delves into a Dangerous Infatuation in "Feel It" Video [Q&A + PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/gia-woods-ones-to-watch-crop_1562621124.jpg)
Gia Woods Delves into a Dangerous Infatuation in "Feel It" Video [Q&A + PREMIERE]
July 8, 2019
In celebration of the new release, we sat down with Gia Woods to talk about her original inspirations, her passion for authenticity, and the creative direction behind her new video.
![ViVii Is Stockholm's Effervescent Light that Shines Through the Darkness [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/vivii-ones-to-watch_1562616308.jpg)
ViVii Is Stockholm's Effervescent Light that Shines Through the Darkness [Q&A]
July 8, 2019
Their hushed soundscape has been compared to the esteemed Lana Del Rey, but where they differ is found within ViVii's ability to draw listeners in with every romantic note.
Dominic Fike's "Phone Numbers" Is Your Soundtrack to Overcast Summer Days
July 8, 2019
If you're wondering why you didn't already have "Phone Numbers" playing on repeat, it's because the distinctive hip-hop and pop amalgamation nonchalantly dropped on the 4th of July.
![Boston Duo Camp Blood Return With "Trap" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Camp Blood_1598563297.jpg)
Boston Duo Camp Blood Return With "Trap" [Premiere]
August 27, 2020
Boston based duo Camp Blood is back with some new music.
Mulay Shines in New Visual for "ANTRACYTE"
January 15, 2021
If you haven't yet heard of Mulay, consider this an informal introduction.
inverness, Anthony Russo & Kang Daniel Send Us Into a Euphoric Trance on "State of Wonder"
January 20, 2021
inverness isn't a name we've exactly floated around, but one that will without a doubt leave a mark after the release of their brand new music video.
Nightshifts Unveils His Cosmic New Single "Tunnel Vision"
May 7, 2021
"Tunnel Vision" gently comes in like a summer breeze, full of life and buoyancy.
abrahamblue Is Nostalgic and Vocally Breathtaking on His Debut EP
November 2, 2020
Pop and R&B newcomer abrahamblue is clearly doing what he was born to do.
BRIDGE Navigates an Addictive Yet Toxic Relationship on "Make Me Miss You"
January 29, 2021
Returning with his first release of 2021, BRIDGE is back with "Make Me Miss You," a heavy-hitting track on the perils of an unhealthy love.
![kind. Makes Jam and Juice in Lighthearted "Fall" Video [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/kind-fall-music-video_1643297396.png)
kind. Makes Jam and Juice in Lighthearted "Fall" Video [Premiere]
January 27, 2022
"The whole thing felt like a fever dream... we were all just laughing with one another."
Michi Finds Solace on "Escondida"
September 4, 2020
Documenting her own self-discovery journey, Michi crafted a masterpiece that celebrates isolation.
BK Rockstar Brings High Energy and Intensity on His New Single
December 4, 2020
17-year-old, BK Rockstar is the newest artist out of New York to push boundaries with a new style and new sound.
Paris Michael Is Headed for Stardom on "GWEN STEFANI"
January 15, 2021
Fresh off the heels of his eccentric PUBLICITY STUNT EP, Chicago native Paris Michael is back with another wild and abrasive single.