From the Site

Sachi Admires Internal Beauty Over Superficial Facades on "Rich Girls"
July 10, 2019
Sachi's blend of pop, R&B and alternative is a charming combination that is structured around the complexity of the human spirit.
Author:
Chuck Ramos

YUNGBLUD Enlists Justin Bieber for a Bar Fight and Might Run for Prime Minister | Quick 6
July 9, 2019
In anticipation of this year's rapidly approaching Lollapalooza, we have opened up the Ones To Watch vault to uncover footage from 2018′s festival.
Author:
Maxamillion Polo

The Visual for Mereba's "Sandstorm" feat J.I.D Gives Texture to a Haunting Track
July 9, 2019
R&B singer/songwriter Mereba has released a video for "Sandstorm" ft J.I.D., one that is as mesmerizing and emotional as the single itself.
Author:
Jess Myers

Beabadoobee Imbues 'Loveworm (Bedroom Sessions)' With a Comfortable Warmth
July 9, 2019
'Loveworm (Bedroom Sessions)' is comprised of somber lullabies that somehow make you feel so warm and full, yet so sad and pensive.
Author:
Jess Myers

SWMRS Inverts a Nirvana Classic in "Lose Lose Lose" Video
July 9, 2019
"Being a young person in 2019 feels a lot more like being in an inhospitable bingo club than being in the hyper-idealized vision of a punk show."
Author:
Jess Myers

Mahalia's "Simmer" Is The Theme Song to Your Hot Girl Summer
July 9, 2019
Effortlessly infectious, diaphanous, and iridescent, Mahalia's new single has every one of us dancing our way to the beach with its cool summer vibes.
Author:
Miranda Hyman
![Njomza - "Lonely Nights" [Live + Interview] | All Eyes On](https://s3-us-west-2.amazonaws.com/onestowatch-v2/njomza-live-ones-to-watch_1562621638.jpg)
Njomza - "Lonely Nights" [Live + Interview] | All Eyes On
July 8, 2019
Meet Njomza, Mac Miller protà¨gਠand pop's best-kept secret.
Author:
Maxamillion Polo
![Gia Woods Delves into a Dangerous Infatuation in "Feel It" Video [Q&A + PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/gia-woods-ones-to-watch-crop_1562621124.jpg)
Gia Woods Delves into a Dangerous Infatuation in "Feel It" Video [Q&A + PREMIERE]
July 8, 2019
In celebration of the new release, we sat down with Gia Woods to talk about her original inspirations, her passion for authenticity, and the creative direction behind her new video.
Author:
Miranda Hyman
![ViVii Is Stockholm's Effervescent Light that Shines Through the Darkness [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/vivii-ones-to-watch_1562616308.jpg)
ViVii Is Stockholm's Effervescent Light that Shines Through the Darkness [Q&A]
July 8, 2019
Their hushed soundscape has been compared to the esteemed Lana Del Rey, but where they differ is found within ViVii's ability to draw listeners in with every romantic note.
Author:
Alissa Arunarsirakul

Dominic Fike's "Phone Numbers" Is Your Soundtrack to Overcast Summer Days
July 8, 2019
If you're wondering why you didn't already have "Phone Numbers" playing on repeat, it's because the distinctive hip-hop and pop amalgamation nonchalantly dropped on the 4th of July.
Author:
Maxamillion Polo

modernlove. Unravels Pop Culture Neurosis in the Electrifying 'Oh My Mind'
August 2, 2022
In their latest effort, the Irish indie rock band tackles dark themes with upbeat, poppy production.
Author:
Nathan Ahamed

The Aces, BENEE, Joesef, and More Artists You Should Listen to Now | #NowWatching
July 17, 2020
The Best New Music Playlist from Ones to Watch.
Author:
Malc.

Kipp Stone Impresses Again with "Cheap Sangria"
August 21, 2020
Dropping as a late summer vibe, Stone explores themes of getting out and moving on with his latest "Cheap Sangria."
Author:
Precious Kato
![Appleby Wants to Normalize the Stigma Around Self-Doubt [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Appleby - otw2_1599005534.jpg)
Appleby Wants to Normalize the Stigma Around Self-Doubt [Q&A]
September 2, 2020
We caught up with Appleby for a candid interview.
Author:
Malc.

Michi Finds Solace on "Escondida"
September 4, 2020
Documenting her own self-discovery journey, Michi crafted a masterpiece that celebrates isolation.
Author:
Rachael Jansky
![Cuffed Up Share Live Performance of Donny Darkà¶ff [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Cuffed_Up_-_Donny_Darköff_(live)_1603742622.gif)
Cuffed Up Share Live Performance of Donny Darkà¶ff [Premiere]
October 26, 2020
LA-based indie-punk quartet Cuffed Up has returned with a live version of their song "Donny Darkà¶ff" inspired by a very famous Don.
![Experience the Raw and Whimsical Honesty of Albon's "14 For The Hell Of It" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/albon-ones-to-watch_1580402842.jpg)
Experience the Raw and Whimsical Honesty of Albon's "14 For The Hell Of It" [Premiere]
January 30, 2020
Albon feels like a wily collaboration between Modest Mouse and (Sandy) Alex G.
Author:
Mike Olinger

myKeL's "DCMBR"is Emotive, Innovative, and Unrestricted by Genre
December 28, 2020
myKEL's latest track "DCMBR" is a climactic building track that transitions from a stripped back guitar driven ballad to a pulsing electronic instrumental.
Author:
Tyler Borland

conner's "good for nothing" Is an Alternative-Fueled Love Letter
June 3, 2021
conner epitomizes what made the '90s alternative scene so exciting.
Author:
Tyler Borland
![There's A Tuesday Is Turning a Close Friendship Into an Indie Pop Dream [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/theres-a-tuesday-dance-with-me-before-we-cry_1623168240.jpeg)
There's A Tuesday Is Turning a Close Friendship Into an Indie Pop Dream [Q&A]
June 8, 2021
We sat down with one of the hottest indie bands in New Zealand.
Author:
Max Tetlow