From the Site
Sachi Admires Internal Beauty Over Superficial Facades on "Rich Girls"
July 10, 2019
Sachi's blend of pop, R&B and alternative is a charming combination that is structured around the complexity of the human spirit.
YUNGBLUD Enlists Justin Bieber for a Bar Fight and Might Run for Prime Minister | Quick 6
July 9, 2019
In anticipation of this year's rapidly approaching Lollapalooza, we have opened up the Ones To Watch vault to uncover footage from 2018′s festival.
The Visual for Mereba's "Sandstorm" feat J.I.D Gives Texture to a Haunting Track
July 9, 2019
R&B singer/songwriter Mereba has released a video for "Sandstorm" ft J.I.D., one that is as mesmerizing and emotional as the single itself.
Beabadoobee Imbues 'Loveworm (Bedroom Sessions)' With a Comfortable Warmth
July 9, 2019
'Loveworm (Bedroom Sessions)' is comprised of somber lullabies that somehow make you feel so warm and full, yet so sad and pensive.
SWMRS Inverts a Nirvana Classic in "Lose Lose Lose" Video
July 9, 2019
"Being a young person in 2019 feels a lot more like being in an inhospitable bingo club than being in the hyper-idealized vision of a punk show."
Mahalia's "Simmer" Is The Theme Song to Your Hot Girl Summer
July 9, 2019
Effortlessly infectious, diaphanous, and iridescent, Mahalia's new single has every one of us dancing our way to the beach with its cool summer vibes.
![Njomza - "Lonely Nights" [Live + Interview] | All Eyes On](https://s3-us-west-2.amazonaws.com/onestowatch-v2/njomza-live-ones-to-watch_1562621638.jpg)
Njomza - "Lonely Nights" [Live + Interview] | All Eyes On
July 8, 2019
Meet Njomza, Mac Miller protà¨gਠand pop's best-kept secret.
![Gia Woods Delves into a Dangerous Infatuation in "Feel It" Video [Q&A + PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/gia-woods-ones-to-watch-crop_1562621124.jpg)
Gia Woods Delves into a Dangerous Infatuation in "Feel It" Video [Q&A + PREMIERE]
July 8, 2019
In celebration of the new release, we sat down with Gia Woods to talk about her original inspirations, her passion for authenticity, and the creative direction behind her new video.
![ViVii Is Stockholm's Effervescent Light that Shines Through the Darkness [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/vivii-ones-to-watch_1562616308.jpg)
ViVii Is Stockholm's Effervescent Light that Shines Through the Darkness [Q&A]
July 8, 2019
Their hushed soundscape has been compared to the esteemed Lana Del Rey, but where they differ is found within ViVii's ability to draw listeners in with every romantic note.
Dominic Fike's "Phone Numbers" Is Your Soundtrack to Overcast Summer Days
July 8, 2019
If you're wondering why you didn't already have "Phone Numbers" playing on repeat, it's because the distinctive hip-hop and pop amalgamation nonchalantly dropped on the 4th of July.
Kipp Stone Impresses Again with "Cheap Sangria"
August 21, 2020
Dropping as a late summer vibe, Stone explores themes of getting out and moving on with his latest "Cheap Sangria."
Soccer Mommy's 'Sometimes, Forever' Is a Compelling Emotional Rollercoaster
June 27, 2022
Superache is a treasure trove of honesty, vulnerability, and fantastic musicianship.
Oliver Malcolm Drops Surprise "Nevada 2003″ Demo
December 11, 2020
The new demo track "Nevada 2003" by Oliver Malcolm is simply good vibes.
Emma Oliver Breaks Down Her Barriers on "Getting Older"
December 14, 2020
On her latest and most intimate song to date, Emma Oliver breaks down the barriers she's been trapped behind and lets us into her world.
Sedona's Visual for "Leaving the Chapel" Is a Dreamy 80's-Inspired Ode to Tragic Love
February 3, 2021
After the release of their debut EP Rearview Angel last year, Sedona returns to us this week with a visual for "Leaving the Chapel."
KidEyes Throw Their Name into the Mix on "Come Down"
February 3, 2021
Pop-rock duo, KidEyes, may not be a name you were formally introduced to, but allow us to make that introduction.
conner's "good for nothing" Is an Alternative-Fueled Love Letter
June 3, 2021
conner epitomizes what made the '90s alternative scene so exciting.
Ben Chandler Transforms Past Mistakes to Sonic Bliss on 'Unity'
September 24, 2021
<i>Unity</i> is a deeply human project, one unafraid to explore its main character's flaws.
Deanna Devore Wonders If She'll Ever "Love Again" on New Single
September 19, 2020
Deanna Devore drops her latest spellbinding single featuring powerhouse vocalist D'Zhari.
![Boy Willows Drops Dreamy Music Video for "Fila" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Willows_1600717356.jpg)
Boy Willows Drops Dreamy Music Video for "Fila" [Q&A]
September 21, 2020
Boy Willows, aka Landon Fleischman, makes music that offers a deep amalgamation of incandescent alt-pop, jubilant jazz, and psychedelic-tinged folk.