From the Site
Sachi Admires Internal Beauty Over Superficial Facades on "Rich Girls"
July 10, 2019
Sachi's blend of pop, R&B and alternative is a charming combination that is structured around the complexity of the human spirit.
YUNGBLUD Enlists Justin Bieber for a Bar Fight and Might Run for Prime Minister | Quick 6
July 9, 2019
In anticipation of this year's rapidly approaching Lollapalooza, we have opened up the Ones To Watch vault to uncover footage from 2018′s festival.
The Visual for Mereba's "Sandstorm" feat J.I.D Gives Texture to a Haunting Track
July 9, 2019
R&B singer/songwriter Mereba has released a video for "Sandstorm" ft J.I.D., one that is as mesmerizing and emotional as the single itself.
Beabadoobee Imbues 'Loveworm (Bedroom Sessions)' With a Comfortable Warmth
July 9, 2019
'Loveworm (Bedroom Sessions)' is comprised of somber lullabies that somehow make you feel so warm and full, yet so sad and pensive.
SWMRS Inverts a Nirvana Classic in "Lose Lose Lose" Video
July 9, 2019
"Being a young person in 2019 feels a lot more like being in an inhospitable bingo club than being in the hyper-idealized vision of a punk show."
Mahalia's "Simmer" Is The Theme Song to Your Hot Girl Summer
July 9, 2019
Effortlessly infectious, diaphanous, and iridescent, Mahalia's new single has every one of us dancing our way to the beach with its cool summer vibes.
![Njomza - "Lonely Nights" [Live + Interview] | All Eyes On](https://s3-us-west-2.amazonaws.com/onestowatch-v2/njomza-live-ones-to-watch_1562621638.jpg)
Njomza - "Lonely Nights" [Live + Interview] | All Eyes On
July 8, 2019
Meet Njomza, Mac Miller protà¨gਠand pop's best-kept secret.
![Gia Woods Delves into a Dangerous Infatuation in "Feel It" Video [Q&A + PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/gia-woods-ones-to-watch-crop_1562621124.jpg)
Gia Woods Delves into a Dangerous Infatuation in "Feel It" Video [Q&A + PREMIERE]
July 8, 2019
In celebration of the new release, we sat down with Gia Woods to talk about her original inspirations, her passion for authenticity, and the creative direction behind her new video.
![ViVii Is Stockholm's Effervescent Light that Shines Through the Darkness [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/vivii-ones-to-watch_1562616308.jpg)
ViVii Is Stockholm's Effervescent Light that Shines Through the Darkness [Q&A]
July 8, 2019
Their hushed soundscape has been compared to the esteemed Lana Del Rey, but where they differ is found within ViVii's ability to draw listeners in with every romantic note.
Dominic Fike's "Phone Numbers" Is Your Soundtrack to Overcast Summer Days
July 8, 2019
If you're wondering why you didn't already have "Phone Numbers" playing on repeat, it's because the distinctive hip-hop and pop amalgamation nonchalantly dropped on the 4th of July.
Joe Avio Ponders on the Pain of Long Distance on "Without Your Love"
August 13, 2020
Joe Avio is winning our hearts, one song at a time.
![min.a Talks Musical Upbringing, Her Recording Process, and New Single "Patient" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/mina - otw_1598968992.jpg)
min.a Talks Musical Upbringing, Her Recording Process, and New Single "Patient" [Q&A]
September 1, 2020
Korean-American, New York based artist min.a returns with another futuristic and forward thinking pop track titled "Patient."
![Outlaw the Artist Builds a Darker World on 'Villains Never Die' [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Outlaw the Artist Press Photo - otw_1602263617.jpg)
Outlaw the Artist Builds a Darker World on 'Villains Never Die' [Premiere]
October 8, 2020
Los Angeles-based rapper Outlaw the Artist is releasing his latest project 'Villains Never Die' in what seems to be an ominous tribute to the proverbial bad guy.
![10 Questions With Sam Valdez on Her New Single "Unwind" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/sam-valdez-interview-unwind-1661881787.jpg)
10 Questions With Sam Valdez on Her New Single "Unwind" [Q&A]
August 30, 2022
"Unwind" is a beguiling affair that unassumingly draws you into its depths.
Katie Tupper Bares Her Soul on Debut EP 'Towards the End'
February 18, 2022
"It's the closest to myself I've ever felt."
Rewind: Our 5 Favorite Music Videos of Last Week
May 3, 2022
Don't miss out on these pieces of eye candy.
![Junior Mesa's Anti-Pop Prose is Infectious [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Junior Mesa - otw_1594420919.jpg)
Junior Mesa's Anti-Pop Prose is Infectious [Q&A]
July 10, 2020
Bakersfield, CA singer, songwriter, and multi-instrumentalist Junior Mesa is one of a kind.
![Will Hyde Breaks Out of His Shell With "meant to be." [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/WillHydePress-otw_1594838987.jpg)
Will Hyde Breaks Out of His Shell With "meant to be." [Premiere]
July 15, 2020
Piggy backing off his first single, Hyde steps up his game production-wise with "meant to be." and proves himself as an emerging artist ready to take the reins in this industry.
Rook Monroe Paints a Sunrise With "Pink and Purple"
September 29, 2020
Rook Monroe's "Pink and Purple" takes you on a lyrical exploration of self expression.
Jayde Returns with Her Vibrant New Single"f this"
March 5, 2021
It's rare an artist can instantly pull you in through the strength of their vocals, but that's exactly what Jayde accomplishes with every new single.