From the Site
Sachi Admires Internal Beauty Over Superficial Facades on "Rich Girls"
July 10, 2019
Sachi's blend of pop, R&B and alternative is a charming combination that is structured around the complexity of the human spirit.
YUNGBLUD Enlists Justin Bieber for a Bar Fight and Might Run for Prime Minister | Quick 6
July 9, 2019
In anticipation of this year's rapidly approaching Lollapalooza, we have opened up the Ones To Watch vault to uncover footage from 2018′s festival.
The Visual for Mereba's "Sandstorm" feat J.I.D Gives Texture to a Haunting Track
July 9, 2019
R&B singer/songwriter Mereba has released a video for "Sandstorm" ft J.I.D., one that is as mesmerizing and emotional as the single itself.
Beabadoobee Imbues 'Loveworm (Bedroom Sessions)' With a Comfortable Warmth
July 9, 2019
'Loveworm (Bedroom Sessions)' is comprised of somber lullabies that somehow make you feel so warm and full, yet so sad and pensive.
SWMRS Inverts a Nirvana Classic in "Lose Lose Lose" Video
July 9, 2019
"Being a young person in 2019 feels a lot more like being in an inhospitable bingo club than being in the hyper-idealized vision of a punk show."
Mahalia's "Simmer" Is The Theme Song to Your Hot Girl Summer
July 9, 2019
Effortlessly infectious, diaphanous, and iridescent, Mahalia's new single has every one of us dancing our way to the beach with its cool summer vibes.
![Njomza - "Lonely Nights" [Live + Interview] | All Eyes On](https://s3-us-west-2.amazonaws.com/onestowatch-v2/njomza-live-ones-to-watch_1562621638.jpg)
Njomza - "Lonely Nights" [Live + Interview] | All Eyes On
July 8, 2019
Meet Njomza, Mac Miller protà¨gਠand pop's best-kept secret.
![Gia Woods Delves into a Dangerous Infatuation in "Feel It" Video [Q&A + PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/gia-woods-ones-to-watch-crop_1562621124.jpg)
Gia Woods Delves into a Dangerous Infatuation in "Feel It" Video [Q&A + PREMIERE]
July 8, 2019
In celebration of the new release, we sat down with Gia Woods to talk about her original inspirations, her passion for authenticity, and the creative direction behind her new video.
![ViVii Is Stockholm's Effervescent Light that Shines Through the Darkness [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/vivii-ones-to-watch_1562616308.jpg)
ViVii Is Stockholm's Effervescent Light that Shines Through the Darkness [Q&A]
July 8, 2019
Their hushed soundscape has been compared to the esteemed Lana Del Rey, but where they differ is found within ViVii's ability to draw listeners in with every romantic note.
Dominic Fike's "Phone Numbers" Is Your Soundtrack to Overcast Summer Days
July 8, 2019
If you're wondering why you didn't already have "Phone Numbers" playing on repeat, it's because the distinctive hip-hop and pop amalgamation nonchalantly dropped on the 4th of July.
M.Byrd Brings the "Morning Sun" in Warming New Track
April 16, 2021
"Morning Sun" is an escape from the real world and a moment to strip away all the negative vibes.
Lovsky Returns With the Haunting "Masks"
April 19, 2021
"Masks" stands as one of Lovsky's most poetic singles to date.
Ai Bendr Finds Herself Lovestruck in "Coffee"
April 30, 2021
At the center of "Coffee," is Ai Bendr's ever-impressive vocal talents.
Awgust Explores Heartbreak in His Debut Single "Never"
August 14, 2020
Awgust explores the painful conversations during a breakup on "Never"
Hong Kong Boyfriend's "Tiramisu" Is Incredibly Rejuvenating
September 25, 2020
Following the success of his debut single "Cold Waters," Hong Kong Boyfriend is back with his enchanting new single "Tiramisu."
![TONYB. Drops the Seductive New Track "You Knew What This Was" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/tonyb_1602168896.jpg)
TONYB. Drops the Seductive New Track "You Knew What This Was" [Premiere]
October 8, 2020
Nashville artist TONYB. creates soulful R&B dripping with 90's and early 2000's influence.
![Olivia Lunny's "Bedsheets" Video Proves There's a Light at the End of the Tunnel [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Olivia Lunny Bedsheets otw_1603735910.jpg)
Olivia Lunny's "Bedsheets" Video Proves There's a Light at the End of the Tunnel [Premiere]
October 26, 2020
We're excited to premiere the official music video for "Bedsheets."
![Eden Rain's "Text Me When You're Home Safe" Is a Striking Ode to Female Friendships [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/eden-rain-text-me-when-you-are-home-safe_1647017289.jpeg)
Eden Rain's "Text Me When You're Home Safe" Is a Striking Ode to Female Friendships [Q&A]
March 11, 2022
"It's about the intensity and protectiveness of female friendships and figuring out where or what home actually is to a person."
Rewind: Our 5 Favorite Music Videos of the Last Week
July 7, 2022
From Shoffy to Andrekza, these are 5 videos you definitely don't want to miss.
Get To Know PRISCILLA in Five Minutes or Less
October 20, 2023
"One of the beautiful (and scary things) I find about songwriting is how deeply personal it can be."