From the Site
Sachi Admires Internal Beauty Over Superficial Facades on "Rich Girls"
July 10, 2019
Sachi's blend of pop, R&B and alternative is a charming combination that is structured around the complexity of the human spirit.
YUNGBLUD Enlists Justin Bieber for a Bar Fight and Might Run for Prime Minister | Quick 6
July 9, 2019
In anticipation of this year's rapidly approaching Lollapalooza, we have opened up the Ones To Watch vault to uncover footage from 2018′s festival.
The Visual for Mereba's "Sandstorm" feat J.I.D Gives Texture to a Haunting Track
July 9, 2019
R&B singer/songwriter Mereba has released a video for "Sandstorm" ft J.I.D., one that is as mesmerizing and emotional as the single itself.
Beabadoobee Imbues 'Loveworm (Bedroom Sessions)' With a Comfortable Warmth
July 9, 2019
'Loveworm (Bedroom Sessions)' is comprised of somber lullabies that somehow make you feel so warm and full, yet so sad and pensive.
SWMRS Inverts a Nirvana Classic in "Lose Lose Lose" Video
July 9, 2019
"Being a young person in 2019 feels a lot more like being in an inhospitable bingo club than being in the hyper-idealized vision of a punk show."
Mahalia's "Simmer" Is The Theme Song to Your Hot Girl Summer
July 9, 2019
Effortlessly infectious, diaphanous, and iridescent, Mahalia's new single has every one of us dancing our way to the beach with its cool summer vibes.
![Njomza - "Lonely Nights" [Live + Interview] | All Eyes On](https://s3-us-west-2.amazonaws.com/onestowatch-v2/njomza-live-ones-to-watch_1562621638.jpg)
Njomza - "Lonely Nights" [Live + Interview] | All Eyes On
July 8, 2019
Meet Njomza, Mac Miller protà¨gਠand pop's best-kept secret.
![Gia Woods Delves into a Dangerous Infatuation in "Feel It" Video [Q&A + PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/gia-woods-ones-to-watch-crop_1562621124.jpg)
Gia Woods Delves into a Dangerous Infatuation in "Feel It" Video [Q&A + PREMIERE]
July 8, 2019
In celebration of the new release, we sat down with Gia Woods to talk about her original inspirations, her passion for authenticity, and the creative direction behind her new video.
![ViVii Is Stockholm's Effervescent Light that Shines Through the Darkness [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/vivii-ones-to-watch_1562616308.jpg)
ViVii Is Stockholm's Effervescent Light that Shines Through the Darkness [Q&A]
July 8, 2019
Their hushed soundscape has been compared to the esteemed Lana Del Rey, but where they differ is found within ViVii's ability to draw listeners in with every romantic note.
Dominic Fike's "Phone Numbers" Is Your Soundtrack to Overcast Summer Days
July 8, 2019
If you're wondering why you didn't already have "Phone Numbers" playing on repeat, it's because the distinctive hip-hop and pop amalgamation nonchalantly dropped on the 4th of July.
The Night Game Takes Listeners on a Nostalgic Trip on "Beautiful Stranger"
February 8, 2021
Ahead of his second album, 'Dog Years,' dropping March 5, The Night Game has released the nostalgia-ridden single "Beautiful Stranger."
young friend and Anna Sofia Kickstart Summer With "SUGARCOATED"
May 20, 2021
young friend and Anna Sofia are a match made in heaven.
Young Saab, Nana Lourdes, and Rome Fortune Deliver Your Next Weekend Anthem With "girls in town"
August 9, 2021
"girls in town" arrives as a bittersweet bop about a love gone sour.
![Phangs Is Searching For the Beauty in Everything [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/phangs-i-love-everything_1631725145.jpeg)
Phangs Is Searching For the Beauty in Everything [Q&A]
September 15, 2021
"Even in the worst times. Even in a pandemic. Even with wild politics. You can find beauty."
Alex Porat Walks Us Through Her Iridescent Mini Album 'Miss Sick World,' Track By Track
October 6, 2021
Porat delivers on a project full of emotional and sonic highs.
ROZET's "RIGAMAROLE" Provides a Cathartic Ending to 2020
November 25, 2020
ROZET's new release "RIGAMAROLE" echoes sentiments of injustice and mistrust, bringing to sonic life the dystopian experience that is 2020.
Huron John's Optimism Is Infectious on New Single "Arthur"
February 10, 2021
"Arthur" is the first exciting single from Huron John's upcoming sophomore LP, 'Cartoon Therapy,' which is set to be released later this year.
Empty Glass? Pour Yourself Some milk.
February 11, 2021
The earring-wearing, sweater-sporting foursome titled milk is putting the alt back into pop with their newest single "You&I."
Edwin Raphael Examines Indulgence and Anxiety on New EP 'Staring At Ceilings'
February 26, 2021
Montreal-via-Dubai artist Edwin Raphael returns with his newest EP, Staring at Ceilings.
Aaron Taos Dives Deeper Into Heartbreak in 'Closure and Campari: After Hours'
April 1, 2022
Taos once again comes head to head with feelings of insecurity, imposter syndrome, and warped self-image.