From the Site
Sachi Admires Internal Beauty Over Superficial Facades on "Rich Girls"
July 10, 2019
Sachi's blend of pop, R&B and alternative is a charming combination that is structured around the complexity of the human spirit.
YUNGBLUD Enlists Justin Bieber for a Bar Fight and Might Run for Prime Minister | Quick 6
July 9, 2019
In anticipation of this year's rapidly approaching Lollapalooza, we have opened up the Ones To Watch vault to uncover footage from 2018′s festival.
The Visual for Mereba's "Sandstorm" feat J.I.D Gives Texture to a Haunting Track
July 9, 2019
R&B singer/songwriter Mereba has released a video for "Sandstorm" ft J.I.D., one that is as mesmerizing and emotional as the single itself.
Beabadoobee Imbues 'Loveworm (Bedroom Sessions)' With a Comfortable Warmth
July 9, 2019
'Loveworm (Bedroom Sessions)' is comprised of somber lullabies that somehow make you feel so warm and full, yet so sad and pensive.
SWMRS Inverts a Nirvana Classic in "Lose Lose Lose" Video
July 9, 2019
"Being a young person in 2019 feels a lot more like being in an inhospitable bingo club than being in the hyper-idealized vision of a punk show."
Mahalia's "Simmer" Is The Theme Song to Your Hot Girl Summer
July 9, 2019
Effortlessly infectious, diaphanous, and iridescent, Mahalia's new single has every one of us dancing our way to the beach with its cool summer vibes.
![Njomza - "Lonely Nights" [Live + Interview] | All Eyes On](https://s3-us-west-2.amazonaws.com/onestowatch-v2/njomza-live-ones-to-watch_1562621638.jpg)
Njomza - "Lonely Nights" [Live + Interview] | All Eyes On
July 8, 2019
Meet Njomza, Mac Miller protà¨gਠand pop's best-kept secret.
![Gia Woods Delves into a Dangerous Infatuation in "Feel It" Video [Q&A + PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/gia-woods-ones-to-watch-crop_1562621124.jpg)
Gia Woods Delves into a Dangerous Infatuation in "Feel It" Video [Q&A + PREMIERE]
July 8, 2019
In celebration of the new release, we sat down with Gia Woods to talk about her original inspirations, her passion for authenticity, and the creative direction behind her new video.
![ViVii Is Stockholm's Effervescent Light that Shines Through the Darkness [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/vivii-ones-to-watch_1562616308.jpg)
ViVii Is Stockholm's Effervescent Light that Shines Through the Darkness [Q&A]
July 8, 2019
Their hushed soundscape has been compared to the esteemed Lana Del Rey, but where they differ is found within ViVii's ability to draw listeners in with every romantic note.
Dominic Fike's "Phone Numbers" Is Your Soundtrack to Overcast Summer Days
July 8, 2019
If you're wondering why you didn't already have "Phone Numbers" playing on repeat, it's because the distinctive hip-hop and pop amalgamation nonchalantly dropped on the 4th of July.
Empty Glass? Pour Yourself Some milk.
February 11, 2021
The earring-wearing, sweater-sporting foursome titled milk is putting the alt back into pop with their newest single "You&I."
![Safiyyah Gets Candid on the Slow-Burning "Let You In" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Safiyyah-let-you-in_1632154334.jpg)
Safiyyah Gets Candid on the Slow-Burning "Let You In" [Q&A]
September 20, 2021
Safiyyah is "a lil West London gal" creating music with a timeless edge.
Ghost Orchard Shares Bedroom-Pop Paragon Entitled 'bunny'
August 27, 2019
The genre-mixing artist taps into lo-fi, experimental-pop, Soundcloud rap, and other unworldly echoes to create a distinguishing resonance of his own.
![Tiny Jag Embodies Energy and Artistry on"2020 Vision" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/tiny jag - otw_1602182555.jpg)
Tiny Jag Embodies Energy and Artistry on"2020 Vision" [Premiere]
October 8, 2020
Tiny Jag perfectly fuses pop, hip hop, alternative, and R&B music into her own sound incomparable to others.
Unearth 'Lost Genres' With Top That Track
April 7, 2020
In the latest episode of Top That Track, Dave and Precious go virtual crate-digging within the confines of their four walls.
![Jutes' "Bad Dream" is a World of Dysphoria [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Bad dream jutes otw_1597941659.jpg)
Jutes' "Bad Dream" is a World of Dysphoria [Premiere]
August 20, 2020
Canadian-native, Jutes, has blessed us with the video for "Bad Dream."
KROWNS Celebrates Realness with 'Fake It' EP
January 23, 2019
A rising alternative band from Calgary, KROWNS refuses to waste a single bar on mediocrity in their thrilling new EP.
Are Virtual Concerts the Future of Live Music? Omar Apollo Live From Paisley Park
November 3, 2020
Concerts and concert reviews look a lot different in 2020.
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Miloe's 'Greenhouse" Is a Sunny Escape From 2020's Melodrama
November 12, 2020
Miloe, aka Bobby Kabeya, is a 19-year-old artistic dynamo.
KIAN Shows Us the Light With "Sunbeam"
November 18, 2020
For those that already know KIAN, good news! He just released another infectious new song.