From the Site
Sachi Admires Internal Beauty Over Superficial Facades on "Rich Girls"
July 10, 2019
Sachi's blend of pop, R&B and alternative is a charming combination that is structured around the complexity of the human spirit.
YUNGBLUD Enlists Justin Bieber for a Bar Fight and Might Run for Prime Minister | Quick 6
July 9, 2019
In anticipation of this year's rapidly approaching Lollapalooza, we have opened up the Ones To Watch vault to uncover footage from 2018′s festival.
The Visual for Mereba's "Sandstorm" feat J.I.D Gives Texture to a Haunting Track
July 9, 2019
R&B singer/songwriter Mereba has released a video for "Sandstorm" ft J.I.D., one that is as mesmerizing and emotional as the single itself.
Beabadoobee Imbues 'Loveworm (Bedroom Sessions)' With a Comfortable Warmth
July 9, 2019
'Loveworm (Bedroom Sessions)' is comprised of somber lullabies that somehow make you feel so warm and full, yet so sad and pensive.
SWMRS Inverts a Nirvana Classic in "Lose Lose Lose" Video
July 9, 2019
"Being a young person in 2019 feels a lot more like being in an inhospitable bingo club than being in the hyper-idealized vision of a punk show."
Mahalia's "Simmer" Is The Theme Song to Your Hot Girl Summer
July 9, 2019
Effortlessly infectious, diaphanous, and iridescent, Mahalia's new single has every one of us dancing our way to the beach with its cool summer vibes.
![Njomza - "Lonely Nights" [Live + Interview] | All Eyes On](https://s3-us-west-2.amazonaws.com/onestowatch-v2/njomza-live-ones-to-watch_1562621638.jpg)
Njomza - "Lonely Nights" [Live + Interview] | All Eyes On
July 8, 2019
Meet Njomza, Mac Miller protà¨gਠand pop's best-kept secret.
![Gia Woods Delves into a Dangerous Infatuation in "Feel It" Video [Q&A + PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/gia-woods-ones-to-watch-crop_1562621124.jpg)
Gia Woods Delves into a Dangerous Infatuation in "Feel It" Video [Q&A + PREMIERE]
July 8, 2019
In celebration of the new release, we sat down with Gia Woods to talk about her original inspirations, her passion for authenticity, and the creative direction behind her new video.
![ViVii Is Stockholm's Effervescent Light that Shines Through the Darkness [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/vivii-ones-to-watch_1562616308.jpg)
ViVii Is Stockholm's Effervescent Light that Shines Through the Darkness [Q&A]
July 8, 2019
Their hushed soundscape has been compared to the esteemed Lana Del Rey, but where they differ is found within ViVii's ability to draw listeners in with every romantic note.
Dominic Fike's "Phone Numbers" Is Your Soundtrack to Overcast Summer Days
July 8, 2019
If you're wondering why you didn't already have "Phone Numbers" playing on repeat, it's because the distinctive hip-hop and pop amalgamation nonchalantly dropped on the 4th of July.
![Aaron Taos Invites spill tab to the Lonely Club on "Loneliness PT. II" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/aaron taos - otw_1599059555.jpg)
Aaron Taos Invites spill tab to the Lonely Club on "Loneliness PT. II" [Premiere]
September 2, 2020
Emerging Indie artist Aaron Taos is back with an update to his 2018 standout song "Loneliness."
Dua Saleh & Bas Explore Forbidden Alien Love Amid Intergalactic Warfare in "RE(a)D"
September 9, 2020
Partnering with Dreamville's first signee, Bas, Dua Saleh shares another epic battle, this time chronicling a story of forbidden love, with a sexy sci-fi twist in "RE(a)D."
![#NowWatching 01-18-19 [PLAYLIST]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Jade-Bird-Now-Watching-Playlist-Ones-To-Watch-2.jpg)
#NowWatching 01-18-19 [PLAYLIST]
January 19, 2019
New Jade Bird, Samm Henshaw, half•alive & more.
YDE Pens a Stirring Introduction With Debut EP 'SEND HELP’
September 12, 2022
YDE emerges as an enthralling triple threat with her soul-searching debut effort.
ROZET's "RIGAMAROLE" Provides a Cathartic Ending to 2020
November 25, 2020
ROZET's new release "RIGAMAROLE" echoes sentiments of injustice and mistrust, bringing to sonic life the dystopian experience that is 2020.
Jim-E Stack Blends Genres on His Captivating Second LP, 'EPHEMERA'
December 9, 2020
Hailing from California, producer Jim-E Stack is yet another example of an artist pushing the boundary towards genre-less music.
Elko's Debut 'Love Was The Reason' Cannot Be Boxed In
January 11, 2021
'Love Was The Reason' is a dejected and emotive album all centered around Elko's navigation through a difficult relationship.
Asi Kemera and Seiji Oda Return With Dreamy New Single "honey bb"
February 22, 2021
Atlanta singer and multi-instrumentalist Asi Kemera returns with her first track of 2021, "honey bb."
![Lauren Sanderson, From Pandemic to PRIDE [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/lauren-sanderson-interview_1625078218.jpg)
Lauren Sanderson, From Pandemic to PRIDE [Q&A]
June 30, 2021
We sit down for a candid conversation with a soon-to-be Midwestern pop star.
![lewloh Opens Up on the Striking 'michigan/missinghim' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/lewloh-michiganmissinghim_1630078931.jpg)
lewloh Opens Up on the Striking 'michigan/missinghim' [Q&A]
August 27, 2021
lewloh's <i>michigan/missinghim</i> is a 13-track tour de force rife with emotion and sonic exploration.