From the Site
Sachi Admires Internal Beauty Over Superficial Facades on "Rich Girls"
July 10, 2019
Sachi's blend of pop, R&B and alternative is a charming combination that is structured around the complexity of the human spirit.
YUNGBLUD Enlists Justin Bieber for a Bar Fight and Might Run for Prime Minister | Quick 6
July 9, 2019
In anticipation of this year's rapidly approaching Lollapalooza, we have opened up the Ones To Watch vault to uncover footage from 2018′s festival.
The Visual for Mereba's "Sandstorm" feat J.I.D Gives Texture to a Haunting Track
July 9, 2019
R&B singer/songwriter Mereba has released a video for "Sandstorm" ft J.I.D., one that is as mesmerizing and emotional as the single itself.
Beabadoobee Imbues 'Loveworm (Bedroom Sessions)' With a Comfortable Warmth
July 9, 2019
'Loveworm (Bedroom Sessions)' is comprised of somber lullabies that somehow make you feel so warm and full, yet so sad and pensive.
SWMRS Inverts a Nirvana Classic in "Lose Lose Lose" Video
July 9, 2019
"Being a young person in 2019 feels a lot more like being in an inhospitable bingo club than being in the hyper-idealized vision of a punk show."
Mahalia's "Simmer" Is The Theme Song to Your Hot Girl Summer
July 9, 2019
Effortlessly infectious, diaphanous, and iridescent, Mahalia's new single has every one of us dancing our way to the beach with its cool summer vibes.
![Njomza - "Lonely Nights" [Live + Interview] | All Eyes On](https://s3-us-west-2.amazonaws.com/onestowatch-v2/njomza-live-ones-to-watch_1562621638.jpg)
Njomza - "Lonely Nights" [Live + Interview] | All Eyes On
July 8, 2019
Meet Njomza, Mac Miller protà¨gਠand pop's best-kept secret.
![Gia Woods Delves into a Dangerous Infatuation in "Feel It" Video [Q&A + PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/gia-woods-ones-to-watch-crop_1562621124.jpg)
Gia Woods Delves into a Dangerous Infatuation in "Feel It" Video [Q&A + PREMIERE]
July 8, 2019
In celebration of the new release, we sat down with Gia Woods to talk about her original inspirations, her passion for authenticity, and the creative direction behind her new video.
![ViVii Is Stockholm's Effervescent Light that Shines Through the Darkness [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/vivii-ones-to-watch_1562616308.jpg)
ViVii Is Stockholm's Effervescent Light that Shines Through the Darkness [Q&A]
July 8, 2019
Their hushed soundscape has been compared to the esteemed Lana Del Rey, but where they differ is found within ViVii's ability to draw listeners in with every romantic note.
Dominic Fike's "Phone Numbers" Is Your Soundtrack to Overcast Summer Days
July 8, 2019
If you're wondering why you didn't already have "Phone Numbers" playing on repeat, it's because the distinctive hip-hop and pop amalgamation nonchalantly dropped on the 4th of July.
Maasho Squares Off With His Personal "SAD MACHINE"
April 10, 2021
"SAD MACHINE" is an anthem for party animals and wallflowers alike.
Meet the LA Collective That Is Here '2' CMMND Your Attention
April 15, 2021
The beauty of a collective is in creating community, and CMMND is fostering an immersive one.
![Lauren Sanderson, From Pandemic to PRIDE [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/lauren-sanderson-interview_1625078218.jpg)
Lauren Sanderson, From Pandemic to PRIDE [Q&A]
June 30, 2021
We sit down for a candid conversation with a soon-to-be Midwestern pop star.
Trey Graves Drops Visual for "X."
January 6, 2021
Singer, rapper, producer, and multi-instrumentalist dynamo Trey Graves has released his latest single "X."
almost monday's New Music Video for "live forever" Is a Cinematic Triumph
February 1, 2021
almost monday's high energy music gives us the boost we need to start the day off right. This time they're back with a visual that is bound to lock you in.
![lewloh Opens Up on the Striking 'michigan/missinghim' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/lewloh-michiganmissinghim_1630078931.jpg)
lewloh Opens Up on the Striking 'michigan/missinghim' [Q&A]
August 27, 2021
lewloh's <i>michigan/missinghim</i> is a 13-track tour de force rife with emotion and sonic exploration.
KROWNS Celebrates Realness with 'Fake It' EP
January 23, 2019
A rising alternative band from Calgary, KROWNS refuses to waste a single bar on mediocrity in their thrilling new EP.
![Joshua Crumbly Showcases Simple Sonic Decadence on "Afria" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Joshua Crumbly - otw_1594227774.jpg)
Joshua Crumbly Showcases Simple Sonic Decadence on "Afria" [Premiere]
July 8, 2020
Talented musicians are spoiled for choices, they can command beauty and merit out of any instrument, often in a way that's startling for its simplicity. Joshua Crumbly has this very talent.
Laura Marano Needs to Be "Honest With You"
August 14, 2020
Laura Marano is a polymath after our hearts.
![Kavale Continues to Flourish with Release of "Faith" Music Video [Premiere + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Kavale otw_1597847748.jpg)
Kavale Continues to Flourish with Release of "Faith" Music Video [Premiere + Q&A]
August 19, 2020
Kavale continues his 2020 run with the release of his video for "Faith."