From the Site
Sachi Admires Internal Beauty Over Superficial Facades on "Rich Girls"
July 10, 2019
Sachi's blend of pop, R&B and alternative is a charming combination that is structured around the complexity of the human spirit.
YUNGBLUD Enlists Justin Bieber for a Bar Fight and Might Run for Prime Minister | Quick 6
July 9, 2019
In anticipation of this year's rapidly approaching Lollapalooza, we have opened up the Ones To Watch vault to uncover footage from 2018′s festival.
The Visual for Mereba's "Sandstorm" feat J.I.D Gives Texture to a Haunting Track
July 9, 2019
R&B singer/songwriter Mereba has released a video for "Sandstorm" ft J.I.D., one that is as mesmerizing and emotional as the single itself.
Beabadoobee Imbues 'Loveworm (Bedroom Sessions)' With a Comfortable Warmth
July 9, 2019
'Loveworm (Bedroom Sessions)' is comprised of somber lullabies that somehow make you feel so warm and full, yet so sad and pensive.
SWMRS Inverts a Nirvana Classic in "Lose Lose Lose" Video
July 9, 2019
"Being a young person in 2019 feels a lot more like being in an inhospitable bingo club than being in the hyper-idealized vision of a punk show."
Mahalia's "Simmer" Is The Theme Song to Your Hot Girl Summer
July 9, 2019
Effortlessly infectious, diaphanous, and iridescent, Mahalia's new single has every one of us dancing our way to the beach with its cool summer vibes.
![Njomza - "Lonely Nights" [Live + Interview] | All Eyes On](https://s3-us-west-2.amazonaws.com/onestowatch-v2/njomza-live-ones-to-watch_1562621638.jpg)
Njomza - "Lonely Nights" [Live + Interview] | All Eyes On
July 8, 2019
Meet Njomza, Mac Miller protà¨gਠand pop's best-kept secret.
![Gia Woods Delves into a Dangerous Infatuation in "Feel It" Video [Q&A + PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/gia-woods-ones-to-watch-crop_1562621124.jpg)
Gia Woods Delves into a Dangerous Infatuation in "Feel It" Video [Q&A + PREMIERE]
July 8, 2019
In celebration of the new release, we sat down with Gia Woods to talk about her original inspirations, her passion for authenticity, and the creative direction behind her new video.
![ViVii Is Stockholm's Effervescent Light that Shines Through the Darkness [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/vivii-ones-to-watch_1562616308.jpg)
ViVii Is Stockholm's Effervescent Light that Shines Through the Darkness [Q&A]
July 8, 2019
Their hushed soundscape has been compared to the esteemed Lana Del Rey, but where they differ is found within ViVii's ability to draw listeners in with every romantic note.
Dominic Fike's "Phone Numbers" Is Your Soundtrack to Overcast Summer Days
July 8, 2019
If you're wondering why you didn't already have "Phone Numbers" playing on repeat, it's because the distinctive hip-hop and pop amalgamation nonchalantly dropped on the 4th of July.
keshi's "more" Is an Enthralling Portrait of Love and Heartbreak
June 30, 2020
There is a tangible emotional weight to every second of keshi's latest track.
![Ryan Caraveo Explores Mind Control with Hip Hop Melodies In 'Butterfly Boy' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ryan-caraveo-ones-to-watch_1566843297.JPG)
Ryan Caraveo Explores Mind Control with Hip Hop Melodies In 'Butterfly Boy' [Q&A]
August 26, 2019
'Butterfly Boy' very much shares the narrative of Caraveo's inner workings as his brain bounces from one mindset to another.
Riovaz Delivers an Intoxicating Cocktail of House and Anti-Pop in 'Better Late Than Forever'
May 5, 2022
Riovaz is the very definition of a hidden gem.
ROLE MODEL Lays It All on the Line With "neverletyougo"
March 25, 2022
"neverletyougo" places you front-and-center in a moment of unabashed intimacy.
Aries Takes Us to "AMY'S GRAVE" in a Surreal and Haunting New Video
June 25, 2019
Do not sleep on Aries.
BRELAND's "Natural" Is an Ode to Shania Twain and Country's Leading Women
June 22, 2022
Ahead of his debut album, BRELAND delivers a country anthem made for the summer.
Dominic Fike Drops Two Videos for "3 Nights" and Teases New Music
April 4, 2019
In pure Dominic Fike fashion, the buzzy rising artist just dropped two unexpected music videos for "3 Nights."
![Meet The Man Behind Troye Sivan's Smash Pop Hit, "My My My!" [ANATOMY OF A SONG]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/brett-mclaughlin-ones-to-watch-5.jpg)
Meet The Man Behind Troye Sivan's Smash Pop Hit, "My My My!" [ANATOMY OF A SONG]
February 12, 2019
"To get to experience bucket list moments with one of your best friends who stands for something so powerful...it's so incredible. "
![John-Robert Is the Small-Town Teen Poised to Become the Next Big Singer-Songwriter [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/john-robert-interview_1585768479.jpg)
John-Robert Is the Small-Town Teen Poised to Become the Next Big Singer-Songwriter [Q&A]
April 1, 2020
John-Robert on his obsession with Swedish Fish and what he has been doing to prepare for COVID-19.
Laufey Tells Us Everything She Knows About Love in Stunning Debut Album
August 30, 2022
Laufey's debut embodies nostalgia, curiosity, fear for the future, and a sense of peace in the unknown.