From the Site
Sachi Admires Internal Beauty Over Superficial Facades on "Rich Girls"
July 10, 2019
Sachi's blend of pop, R&B and alternative is a charming combination that is structured around the complexity of the human spirit.
YUNGBLUD Enlists Justin Bieber for a Bar Fight and Might Run for Prime Minister | Quick 6
July 9, 2019
In anticipation of this year's rapidly approaching Lollapalooza, we have opened up the Ones To Watch vault to uncover footage from 2018′s festival.
The Visual for Mereba's "Sandstorm" feat J.I.D Gives Texture to a Haunting Track
July 9, 2019
R&B singer/songwriter Mereba has released a video for "Sandstorm" ft J.I.D., one that is as mesmerizing and emotional as the single itself.
Beabadoobee Imbues 'Loveworm (Bedroom Sessions)' With a Comfortable Warmth
July 9, 2019
'Loveworm (Bedroom Sessions)' is comprised of somber lullabies that somehow make you feel so warm and full, yet so sad and pensive.
SWMRS Inverts a Nirvana Classic in "Lose Lose Lose" Video
July 9, 2019
"Being a young person in 2019 feels a lot more like being in an inhospitable bingo club than being in the hyper-idealized vision of a punk show."
Mahalia's "Simmer" Is The Theme Song to Your Hot Girl Summer
July 9, 2019
Effortlessly infectious, diaphanous, and iridescent, Mahalia's new single has every one of us dancing our way to the beach with its cool summer vibes.
![Njomza - "Lonely Nights" [Live + Interview] | All Eyes On](https://s3-us-west-2.amazonaws.com/onestowatch-v2/njomza-live-ones-to-watch_1562621638.jpg)
Njomza - "Lonely Nights" [Live + Interview] | All Eyes On
July 8, 2019
Meet Njomza, Mac Miller protà¨gਠand pop's best-kept secret.
![Gia Woods Delves into a Dangerous Infatuation in "Feel It" Video [Q&A + PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/gia-woods-ones-to-watch-crop_1562621124.jpg)
Gia Woods Delves into a Dangerous Infatuation in "Feel It" Video [Q&A + PREMIERE]
July 8, 2019
In celebration of the new release, we sat down with Gia Woods to talk about her original inspirations, her passion for authenticity, and the creative direction behind her new video.
![ViVii Is Stockholm's Effervescent Light that Shines Through the Darkness [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/vivii-ones-to-watch_1562616308.jpg)
ViVii Is Stockholm's Effervescent Light that Shines Through the Darkness [Q&A]
July 8, 2019
Their hushed soundscape has been compared to the esteemed Lana Del Rey, but where they differ is found within ViVii's ability to draw listeners in with every romantic note.
Dominic Fike's "Phone Numbers" Is Your Soundtrack to Overcast Summer Days
July 8, 2019
If you're wondering why you didn't already have "Phone Numbers" playing on repeat, it's because the distinctive hip-hop and pop amalgamation nonchalantly dropped on the 4th of July.
![Haiva Ru's "Oh, But Lover" Is a Poetic Letter About Loss [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ALLIEFINALS-38_1616773780.jpg)
Haiva Ru's "Oh, But Lover" Is a Poetic Letter About Loss [Premiere]
March 26, 2021
Newcomer Haiva Ru has directed a beautiful homage to her halcyon coping tools: her best friends, a shared house she loved, and the backdrop of her town in the video for "Oh, But Lover"
NoMBe Tackles Toxic Masculinity in the Cosmic "Boys Don't Cry"
April 27, 2021
"Boys Don't Cry" floats though as if unbound by gravity, weightless and carefree in its effervescent daydream.
![Siena Bjà¸rn's "Indigo" Is a Reminder That it Takes Two to Tango [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/sienna-bjorn-indigo_1622216650.JPG)
Siena Bjà¸rn's "Indigo" Is a Reminder That it Takes Two to Tango [Premiere]
May 28, 2021
"Indigo" shows us that as much as we want to blame the other person, we also play a part in our own suffering.
BLACKSTARKIDS Deliver a Y2K-Era Earworm With "Juno"
August 5, 2021
"Juno" speaks to a youthful malaise, the aimless feeling of trying your best to hold on to your childhood in the face of growing up.
![Mobley Cements His Artistic Vision With 'Young & Dying in the Occident Supreme' Visual [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/mobley-visual-ep_1630602234.png)
Mobley Cements His Artistic Vision With 'Young & Dying in the Occident Supreme' Visual [Premiere]
September 2, 2021
Mobley's multimedia approach delivers a project that is just as captivating regardless of your medium of choice.
Slip Into Airplane Mode With Top That Track's "The Art of Travel"
February 18, 2020
Co-hosts Precious and Dave return to choose their favorite 'songs to getaway.'
Ai Bendr Outdoes Herself on Sophomore Release "Runaway"
September 21, 2020
Ai Bendr does not fold under the high pressure and expectations and her new single "Runaway" proves that she's here to stay.
![#NowWatching 01-25-19 [PLAYLIST]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/fletcher-now-watching-playlist-3.jpg)
#NowWatching 01-25-19 [PLAYLIST]
January 25, 2019
Today's gifts didn't disappoint, with new releases by FLETCHER, Summer Walker, girl in red, slenderbodies, & many more.
Tierra Whack's #whackhistorymonth Is in Full Swing With "Gloria"
March 5, 2019
If there were any lingering questions that a GRAMMY nomination somehow did not put to rest, "Gloria" cements Whack as a bona fide hip-hop artist.
#NowWatching Playlist: 04-05-19
April 6, 2019
Quick update: K-pop is taking over the world.