From the Site
Sachi Admires Internal Beauty Over Superficial Facades on "Rich Girls"
July 10, 2019
Sachi's blend of pop, R&B and alternative is a charming combination that is structured around the complexity of the human spirit.
YUNGBLUD Enlists Justin Bieber for a Bar Fight and Might Run for Prime Minister | Quick 6
July 9, 2019
In anticipation of this year's rapidly approaching Lollapalooza, we have opened up the Ones To Watch vault to uncover footage from 2018′s festival.
The Visual for Mereba's "Sandstorm" feat J.I.D Gives Texture to a Haunting Track
July 9, 2019
R&B singer/songwriter Mereba has released a video for "Sandstorm" ft J.I.D., one that is as mesmerizing and emotional as the single itself.
Beabadoobee Imbues 'Loveworm (Bedroom Sessions)' With a Comfortable Warmth
July 9, 2019
'Loveworm (Bedroom Sessions)' is comprised of somber lullabies that somehow make you feel so warm and full, yet so sad and pensive.
SWMRS Inverts a Nirvana Classic in "Lose Lose Lose" Video
July 9, 2019
"Being a young person in 2019 feels a lot more like being in an inhospitable bingo club than being in the hyper-idealized vision of a punk show."
Mahalia's "Simmer" Is The Theme Song to Your Hot Girl Summer
July 9, 2019
Effortlessly infectious, diaphanous, and iridescent, Mahalia's new single has every one of us dancing our way to the beach with its cool summer vibes.
![Njomza - "Lonely Nights" [Live + Interview] | All Eyes On](https://s3-us-west-2.amazonaws.com/onestowatch-v2/njomza-live-ones-to-watch_1562621638.jpg)
Njomza - "Lonely Nights" [Live + Interview] | All Eyes On
July 8, 2019
Meet Njomza, Mac Miller protà¨gਠand pop's best-kept secret.
![Gia Woods Delves into a Dangerous Infatuation in "Feel It" Video [Q&A + PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/gia-woods-ones-to-watch-crop_1562621124.jpg)
Gia Woods Delves into a Dangerous Infatuation in "Feel It" Video [Q&A + PREMIERE]
July 8, 2019
In celebration of the new release, we sat down with Gia Woods to talk about her original inspirations, her passion for authenticity, and the creative direction behind her new video.
![ViVii Is Stockholm's Effervescent Light that Shines Through the Darkness [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/vivii-ones-to-watch_1562616308.jpg)
ViVii Is Stockholm's Effervescent Light that Shines Through the Darkness [Q&A]
July 8, 2019
Their hushed soundscape has been compared to the esteemed Lana Del Rey, but where they differ is found within ViVii's ability to draw listeners in with every romantic note.
Dominic Fike's "Phone Numbers" Is Your Soundtrack to Overcast Summer Days
July 8, 2019
If you're wondering why you didn't already have "Phone Numbers" playing on repeat, it's because the distinctive hip-hop and pop amalgamation nonchalantly dropped on the 4th of July.
appleby's 'While You Were Sleeping' Is a Siren Call to Home
August 6, 2021
</>While You Were Sleeping</i> is a love letter to young Black men in the midst of finding themselves.
LAUNDRY DAY Find Their Sound on Major Label Debut 'We Switched Bodies'
February 11, 2022
<i>We Switched Bodies</i> signals a new era for the New York five-piece.
Rewind: Our 5 Favorite Music Videos of the Last Week
June 3, 2022
Last week marks an especially great week for music videos.
Yen Strange Faces Her Past in the Haunting "Go Away"
October 18, 2021
The Sydney-via-Moruya delivers a dark pop offering perfectly fit for the season.
![#NowWatching 02-01-19 [PLAYLIST]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/grandson-now-watching-playlist-ones-to-watch-3.jpg)
#NowWatching 02-01-19 [PLAYLIST]
February 2, 2019
February is shaping up to be a strong month, with a plethora of new releases from Ones To Watch artists on day one.
Ralph Shares 5 Powerful Female Artists Who Inspired 'Flashbacks & Fantasies'
November 13, 2019
Dua Lipa, Etta James, Miley Cyrus and more went into the making of Ralph's latest EP.
merci, mercy's "Fall Apart" is an Anthem for Overthinkers
July 23, 2020
There's a saying that goes "you're your own worst critic." merci, mercy channels that sentiment for her new single "Fall Apart."
Octavian Enlists SAINt JHN and Gunna For Intoxicating New Single "Famous"
September 1, 2020
"Famous" ruminates on the pitfalls of success through the lens of an infectious dancehall beat.
Yuna's "Invisible" Will Make You Feel Seen
September 9, 2020
"Invisible" is a song that not only makes people feel understood but also compels them to feel seen.
![Tessa Kaye Battles Anxiety on "You Know Who You Are and I Hate You" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/tessa kaye_1605727114.jpg)
Tessa Kaye Battles Anxiety on "You Know Who You Are and I Hate You" [Premiere]
November 18, 2020
Tessa Kaye provides us with a highly relatable track detailing her everyday struggles.