From the Site
Sachi Admires Internal Beauty Over Superficial Facades on "Rich Girls"
July 10, 2019
Sachi's blend of pop, R&B and alternative is a charming combination that is structured around the complexity of the human spirit.
YUNGBLUD Enlists Justin Bieber for a Bar Fight and Might Run for Prime Minister | Quick 6
July 9, 2019
In anticipation of this year's rapidly approaching Lollapalooza, we have opened up the Ones To Watch vault to uncover footage from 2018′s festival.
The Visual for Mereba's "Sandstorm" feat J.I.D Gives Texture to a Haunting Track
July 9, 2019
R&B singer/songwriter Mereba has released a video for "Sandstorm" ft J.I.D., one that is as mesmerizing and emotional as the single itself.
Beabadoobee Imbues 'Loveworm (Bedroom Sessions)' With a Comfortable Warmth
July 9, 2019
'Loveworm (Bedroom Sessions)' is comprised of somber lullabies that somehow make you feel so warm and full, yet so sad and pensive.
SWMRS Inverts a Nirvana Classic in "Lose Lose Lose" Video
July 9, 2019
"Being a young person in 2019 feels a lot more like being in an inhospitable bingo club than being in the hyper-idealized vision of a punk show."
Mahalia's "Simmer" Is The Theme Song to Your Hot Girl Summer
July 9, 2019
Effortlessly infectious, diaphanous, and iridescent, Mahalia's new single has every one of us dancing our way to the beach with its cool summer vibes.
![Njomza - "Lonely Nights" [Live + Interview] | All Eyes On](https://s3-us-west-2.amazonaws.com/onestowatch-v2/njomza-live-ones-to-watch_1562621638.jpg)
Njomza - "Lonely Nights" [Live + Interview] | All Eyes On
July 8, 2019
Meet Njomza, Mac Miller protà¨gਠand pop's best-kept secret.
![Gia Woods Delves into a Dangerous Infatuation in "Feel It" Video [Q&A + PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/gia-woods-ones-to-watch-crop_1562621124.jpg)
Gia Woods Delves into a Dangerous Infatuation in "Feel It" Video [Q&A + PREMIERE]
July 8, 2019
In celebration of the new release, we sat down with Gia Woods to talk about her original inspirations, her passion for authenticity, and the creative direction behind her new video.
![ViVii Is Stockholm's Effervescent Light that Shines Through the Darkness [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/vivii-ones-to-watch_1562616308.jpg)
ViVii Is Stockholm's Effervescent Light that Shines Through the Darkness [Q&A]
July 8, 2019
Their hushed soundscape has been compared to the esteemed Lana Del Rey, but where they differ is found within ViVii's ability to draw listeners in with every romantic note.
Dominic Fike's "Phone Numbers" Is Your Soundtrack to Overcast Summer Days
July 8, 2019
If you're wondering why you didn't already have "Phone Numbers" playing on repeat, it's because the distinctive hip-hop and pop amalgamation nonchalantly dropped on the 4th of July.
![Who Is Rico Nasty? [Setlist.Fm x NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/rico-nasty-ones-to-watch-2_1560889885.jpeg)
Who Is Rico Nasty? [Setlist.Fm x NEW ARTIST DISCOVERY]
June 18, 2019
Fueled by rage, colors and cartoons, the 21-year-old DMV rapper is becoming a force to be reckoned with.
Olivia Dean's "Slowly" Turns Vulnerability Into a Superpower
July 15, 2021
With grace, brutal honesty, and optimistic resilience, Dean creates lasting lessons of life and love.
![Del Water Gap on Smash Mouth, Quarantine and "Ode to a Conversation Stuck in Your Throat" [Premiere + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/del-water-gap-interview_1588889228.jpg)
Del Water Gap on Smash Mouth, Quarantine and "Ode to a Conversation Stuck in Your Throat" [Premiere + Q&A]
May 1, 2020
"Not much to say about Smash Mouth other than the 2001 'Smash Mouth' self-titled LP is one of the greatest records ever made."
Hans Williams' Emotional "Body on My Shoulders" Will Have You Fighting Back Tears
August 26, 2020
Introducing Hans Williams, the nineteen-year-old Vermont native making a splash in the industry with his first single in 14 months.
![Kota the Friend Continues to Pave His Own Path in 'EVERYTHING' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/kota-the-friend-interview-everything_1590156309.jpg)
Kota the Friend Continues to Pave His Own Path in 'EVERYTHING' [Q&A]
May 22, 2020
Kota the Friend is aiming to build a legacy. One he hopes his kids can inherit.
bülow Sings of "Sweet Little Lies" in a Poignant Moment of Pop Euphoria
February 22, 2019
bülow has all the makings of a future pop star.
Canadian Badass Ruby Waters Leaves Her Troubles Behind with "Last Cigarette"
May 24, 2019
+ Check out Waters' sneak preview of "Last Cigarette" live at our recent "Northside Sessions" showcase.
Sticky Fingers Grieves Lost Friend in Melancholic "Not Done Yet" Music Video
February 4, 2019
"Not Done Yet" is the first single off of Sticky Fingers' highly anticipated album set to release on Feb. 8, followed by tour.
Conan Gray Kicks Off Sad Girl Summer With "Yours"
May 23, 2022
"Yours" speaks to the experience of being used by someone who you thought was your forever.
RMR's "Rascal" Is a Transfixing Country Trap Ballad That I'll Play at My Wedding
February 27, 2020
The only song of 2020 that matters.