From the Site
Sachi Admires Internal Beauty Over Superficial Facades on "Rich Girls"
July 10, 2019
Sachi's blend of pop, R&B and alternative is a charming combination that is structured around the complexity of the human spirit.
YUNGBLUD Enlists Justin Bieber for a Bar Fight and Might Run for Prime Minister | Quick 6
July 9, 2019
In anticipation of this year's rapidly approaching Lollapalooza, we have opened up the Ones To Watch vault to uncover footage from 2018′s festival.
The Visual for Mereba's "Sandstorm" feat J.I.D Gives Texture to a Haunting Track
July 9, 2019
R&B singer/songwriter Mereba has released a video for "Sandstorm" ft J.I.D., one that is as mesmerizing and emotional as the single itself.
Beabadoobee Imbues 'Loveworm (Bedroom Sessions)' With a Comfortable Warmth
July 9, 2019
'Loveworm (Bedroom Sessions)' is comprised of somber lullabies that somehow make you feel so warm and full, yet so sad and pensive.
SWMRS Inverts a Nirvana Classic in "Lose Lose Lose" Video
July 9, 2019
"Being a young person in 2019 feels a lot more like being in an inhospitable bingo club than being in the hyper-idealized vision of a punk show."
Mahalia's "Simmer" Is The Theme Song to Your Hot Girl Summer
July 9, 2019
Effortlessly infectious, diaphanous, and iridescent, Mahalia's new single has every one of us dancing our way to the beach with its cool summer vibes.
![Njomza - "Lonely Nights" [Live + Interview] | All Eyes On](https://s3-us-west-2.amazonaws.com/onestowatch-v2/njomza-live-ones-to-watch_1562621638.jpg)
Njomza - "Lonely Nights" [Live + Interview] | All Eyes On
July 8, 2019
Meet Njomza, Mac Miller protà¨gਠand pop's best-kept secret.
![Gia Woods Delves into a Dangerous Infatuation in "Feel It" Video [Q&A + PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/gia-woods-ones-to-watch-crop_1562621124.jpg)
Gia Woods Delves into a Dangerous Infatuation in "Feel It" Video [Q&A + PREMIERE]
July 8, 2019
In celebration of the new release, we sat down with Gia Woods to talk about her original inspirations, her passion for authenticity, and the creative direction behind her new video.
![ViVii Is Stockholm's Effervescent Light that Shines Through the Darkness [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/vivii-ones-to-watch_1562616308.jpg)
ViVii Is Stockholm's Effervescent Light that Shines Through the Darkness [Q&A]
July 8, 2019
Their hushed soundscape has been compared to the esteemed Lana Del Rey, but where they differ is found within ViVii's ability to draw listeners in with every romantic note.
Dominic Fike's "Phone Numbers" Is Your Soundtrack to Overcast Summer Days
July 8, 2019
If you're wondering why you didn't already have "Phone Numbers" playing on repeat, it's because the distinctive hip-hop and pop amalgamation nonchalantly dropped on the 4th of July.
![Marie Lang's "Don't Wanna Go Back" Is Glowing With Femininity [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/marie lang ones to watch smaller_1574193023.jpg)
Marie Lang's "Don't Wanna Go Back" Is Glowing With Femininity [Premiere]
November 18, 2019
A song for anyone who has experienced the pains and joy of a friendship turning into something more.
Blimes Gets Personal and Intimate in "Under My Skin"
December 12, 2019
Meet Blimes, the rapper, singer, and songwriter who can do it all.
![meija Refuses to Say 'So Long, Kid' to His Inner Child [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/meija-ones-to-watch_1573238660.jpg)
meija Refuses to Say 'So Long, Kid' to His Inner Child [Q&A]
November 8, 2019
"It's a painful process trying to figure how to be 'responsible' but not be freaking out all the time."
Dagny and Steve Aoki Perfect an Electro-Pop Fan Favorite With "Hit Your Heart"
March 8, 2019
Pop singer Dagny is a free spirit in every essence of her career.
![Nilüfer Yanya Takes a Note From Black Mirror and Stirring Indie Rock in 'Miss Universe' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Nilufer-Yanya-ones-to-watch-5.jpeg)
Nilüfer Yanya Takes a Note From Black Mirror and Stirring Indie Rock in 'Miss Universe' [Q&A]
April 4, 2019
In her debut album, Yanya waxes poetic about the reality that is unfurling before our very eyes.
Ruel Does Not Want Your Teeth or Ruel Puns | Quick 6
May 2, 2019
Rapidly rising pop sensation Ruel is the very definition of a wunderkind.
![La Hara Instills Self-Love in Empowering Visual, "Unlawful" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/_Unlawful_ Press Photo 1 by Louise Browne_1560365682.jpg)
La Hara Instills Self-Love in Empowering Visual, "Unlawful" [PREMIERE]
June 12, 2019
La Hara not only exemplifies the duality of the heart, but her own limits found in the midst of loving and fighting dirty on the visual "Unlawful."
Collective O2worldwide Release Their Full Length Project 'BACK ON TRACK'
February 18, 2021
Oklahoma-based O2Worldwide has been steadily building anticipation for a full-length project and it's finally here.
![Huron John Invites You to Experience the Trauma-Exorcism of 'cartoon therapy' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/huron-john-cartoon-therapy_1622651200.jpeg)
Huron John Invites You to Experience the Trauma-Exorcism of 'cartoon therapy' [Q&A]
June 2, 2021
"Life is your movie and you are the main character. Allow your adventure to surprise you."
BIM Speaks on the Black Voices Who Changed Music For Her
June 24, 2021
BIM charts out a legacy of impressive black talent that shaped today's music landscape.