From the Site
Sachi Admires Internal Beauty Over Superficial Facades on "Rich Girls"
July 10, 2019
Sachi's blend of pop, R&B and alternative is a charming combination that is structured around the complexity of the human spirit.
YUNGBLUD Enlists Justin Bieber for a Bar Fight and Might Run for Prime Minister | Quick 6
July 9, 2019
In anticipation of this year's rapidly approaching Lollapalooza, we have opened up the Ones To Watch vault to uncover footage from 2018′s festival.
The Visual for Mereba's "Sandstorm" feat J.I.D Gives Texture to a Haunting Track
July 9, 2019
R&B singer/songwriter Mereba has released a video for "Sandstorm" ft J.I.D., one that is as mesmerizing and emotional as the single itself.
Beabadoobee Imbues 'Loveworm (Bedroom Sessions)' With a Comfortable Warmth
July 9, 2019
'Loveworm (Bedroom Sessions)' is comprised of somber lullabies that somehow make you feel so warm and full, yet so sad and pensive.
SWMRS Inverts a Nirvana Classic in "Lose Lose Lose" Video
July 9, 2019
"Being a young person in 2019 feels a lot more like being in an inhospitable bingo club than being in the hyper-idealized vision of a punk show."
Mahalia's "Simmer" Is The Theme Song to Your Hot Girl Summer
July 9, 2019
Effortlessly infectious, diaphanous, and iridescent, Mahalia's new single has every one of us dancing our way to the beach with its cool summer vibes.
![Njomza - "Lonely Nights" [Live + Interview] | All Eyes On](https://s3-us-west-2.amazonaws.com/onestowatch-v2/njomza-live-ones-to-watch_1562621638.jpg)
Njomza - "Lonely Nights" [Live + Interview] | All Eyes On
July 8, 2019
Meet Njomza, Mac Miller protà¨gਠand pop's best-kept secret.
![Gia Woods Delves into a Dangerous Infatuation in "Feel It" Video [Q&A + PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/gia-woods-ones-to-watch-crop_1562621124.jpg)
Gia Woods Delves into a Dangerous Infatuation in "Feel It" Video [Q&A + PREMIERE]
July 8, 2019
In celebration of the new release, we sat down with Gia Woods to talk about her original inspirations, her passion for authenticity, and the creative direction behind her new video.
![ViVii Is Stockholm's Effervescent Light that Shines Through the Darkness [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/vivii-ones-to-watch_1562616308.jpg)
ViVii Is Stockholm's Effervescent Light that Shines Through the Darkness [Q&A]
July 8, 2019
Their hushed soundscape has been compared to the esteemed Lana Del Rey, but where they differ is found within ViVii's ability to draw listeners in with every romantic note.
Dominic Fike's "Phone Numbers" Is Your Soundtrack to Overcast Summer Days
July 8, 2019
If you're wondering why you didn't already have "Phone Numbers" playing on repeat, it's because the distinctive hip-hop and pop amalgamation nonchalantly dropped on the 4th of July.
Whethan and Jeremih's "Let Me Take You" Is the Collab You Never Knew You Needed
May 10, 2019
This collaboration might just cement Whethan as a household name.
![Indie Songstress Noé Channels Sleepless Nights & Clouded Thoughts in 'ibynoé' Debut [PREMIERE + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/noe-ones-to-watch_1559853161.jpg)
Indie Songstress Noé Channels Sleepless Nights & Clouded Thoughts in 'ibynoé' Debut [PREMIERE + Q&A]
June 6, 2019
Born and raised in France, Los Angeles-based Noé is the sweet girl next door who also happens to have a lot to say.
Slow Hollows' "Come Back In" Is the Perfect Nostalgic Summer Anthem
July 10, 2019
It is safe to conclude that Slow Hollows is on the rise in the indie post-punk scene.
Yellow Days Sultry Vocal Proves "It's Real Love" We're Feeling
July 11, 2019
"I can talk about my feelings 'til the sun goes down."
![Don't Turn Your Back on Nova Moura's Acoustic R&B-Flavored "You're Dumb" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/nova-ones-to-watch-2_1563212377.png)
Don't Turn Your Back on Nova Moura's Acoustic R&B-Flavored "You're Dumb" [PREMIERE]
July 15, 2019
Finding inspiration from The Weeknd and Frank Ocean, "You're Dumb" is a hypnotizing R&B track that digs deep.
![Get a Taste of Heartbreak in LA with Riah's Dreamy 'Heartbreak Magic' EP [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/riah-ones-to-watch_1568140679.jpg)
Get a Taste of Heartbreak in LA with Riah's Dreamy 'Heartbreak Magic' EP [Q&A]
September 10, 2019
"At the end of the day, that's what anyone wants. To be connected, understood, and loved by other people."
Jean Dawson's "DUMMY" Video Is a Fever Dream You Won't Want to Wake From
June 15, 2021
Jean Dawson simply does not miss.
Joe Xu's 'The Grass Is Always Greener' Is a Debut of Endless Promise
July 23, 2021
On most of her debut album, the conventions of songwriting and production work in harmonious parallel.
Who Is Peach Tree Rascals?
September 22, 2021
Meet the Bay Area collective with an infectious indie pop sound.
The Happy Fits Share Their AAPI Playlist Full of Modern Hits
May 31, 2021
Featuring everything from the surf rock stylings of Best Coast to the laidback dance floor jams of Toro Y Moi.