From the Site
Sachi Admires Internal Beauty Over Superficial Facades on "Rich Girls"
July 10, 2019
Sachi's blend of pop, R&B and alternative is a charming combination that is structured around the complexity of the human spirit.
YUNGBLUD Enlists Justin Bieber for a Bar Fight and Might Run for Prime Minister | Quick 6
July 9, 2019
In anticipation of this year's rapidly approaching Lollapalooza, we have opened up the Ones To Watch vault to uncover footage from 2018′s festival.
The Visual for Mereba's "Sandstorm" feat J.I.D Gives Texture to a Haunting Track
July 9, 2019
R&B singer/songwriter Mereba has released a video for "Sandstorm" ft J.I.D., one that is as mesmerizing and emotional as the single itself.
Beabadoobee Imbues 'Loveworm (Bedroom Sessions)' With a Comfortable Warmth
July 9, 2019
'Loveworm (Bedroom Sessions)' is comprised of somber lullabies that somehow make you feel so warm and full, yet so sad and pensive.
SWMRS Inverts a Nirvana Classic in "Lose Lose Lose" Video
July 9, 2019
"Being a young person in 2019 feels a lot more like being in an inhospitable bingo club than being in the hyper-idealized vision of a punk show."
Mahalia's "Simmer" Is The Theme Song to Your Hot Girl Summer
July 9, 2019
Effortlessly infectious, diaphanous, and iridescent, Mahalia's new single has every one of us dancing our way to the beach with its cool summer vibes.
![Njomza - "Lonely Nights" [Live + Interview] | All Eyes On](https://s3-us-west-2.amazonaws.com/onestowatch-v2/njomza-live-ones-to-watch_1562621638.jpg)
Njomza - "Lonely Nights" [Live + Interview] | All Eyes On
July 8, 2019
Meet Njomza, Mac Miller protà¨gਠand pop's best-kept secret.
![Gia Woods Delves into a Dangerous Infatuation in "Feel It" Video [Q&A + PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/gia-woods-ones-to-watch-crop_1562621124.jpg)
Gia Woods Delves into a Dangerous Infatuation in "Feel It" Video [Q&A + PREMIERE]
July 8, 2019
In celebration of the new release, we sat down with Gia Woods to talk about her original inspirations, her passion for authenticity, and the creative direction behind her new video.
![ViVii Is Stockholm's Effervescent Light that Shines Through the Darkness [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/vivii-ones-to-watch_1562616308.jpg)
ViVii Is Stockholm's Effervescent Light that Shines Through the Darkness [Q&A]
July 8, 2019
Their hushed soundscape has been compared to the esteemed Lana Del Rey, but where they differ is found within ViVii's ability to draw listeners in with every romantic note.
Dominic Fike's "Phone Numbers" Is Your Soundtrack to Overcast Summer Days
July 8, 2019
If you're wondering why you didn't already have "Phone Numbers" playing on repeat, it's because the distinctive hip-hop and pop amalgamation nonchalantly dropped on the 4th of July.
![Hong Kong Boyfriend Is Crushing in "Cold Waters" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/tumblr_622379d8c59eb7d6728cb715e40835f5_eff8ef17_1280_1598449666.jpg)
Hong Kong Boyfriend Is Crushing in "Cold Waters" [Premiere]
August 26, 2020
Meet Hong Kong Boyfriend, your new favorite DIY R&B artist.
DWLLRS Premiere New Music Video for "We're All Just Falling And Flying"
January 14, 2021
DWLLRS' recent single "We're All Just Falling And Flying" is one of their best so far and it finally has an accompanying music video.
Evann McIntosh Is Making Music Like "Nobody Else"
May 4, 2021
McIntosh provides all the talent and tension required for an artist to puncture through the clutter, staking claim to a sound all their own.
Making Tyler, the Creator His Brown Sugar Salmon
August 3, 2021
This one is dedicated to Tyler Baudelaire.
When It Comes to the Pop Magic of Valentina, We Love "P.D.A"
January 30, 2019
"This song is the best way for me to describe the euphoric feeling of falling for someone that you've known for a very long time."
![Indie Songstress Noé Channels Sleepless Nights & Clouded Thoughts in 'ibynoé' Debut [PREMIERE + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/noe-ones-to-watch_1559853161.jpg)
Indie Songstress Noé Channels Sleepless Nights & Clouded Thoughts in 'ibynoé' Debut [PREMIERE + Q&A]
June 6, 2019
Born and raised in France, Los Angeles-based Noé is the sweet girl next door who also happens to have a lot to say.
![Danny Dwyer's "Swordfish" Video Is An Authentic Look At His Life [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Danny.jpg)
Danny Dwyer's "Swordfish" Video Is An Authentic Look At His Life [PREMIERE]
February 27, 2019
Watch the exclusive premiere of Danny Dwyer's new video "Swordfish"
![Alt-Rocker Evan Konrad Narrates a Sinister Story In "Come On Snake, Let's Rattle" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/evan-konrad-ones-to-watch.png)
Alt-Rocker Evan Konrad Narrates a Sinister Story In "Come On Snake, Let's Rattle" [PREMIERE]
April 25, 2019
"On the surface he is a walking statement of obsessive self-consumption, but as the song moves into its finale, he begins to show a deeper sadness to his character, a vulnerability."
Dominic Fike's Long-Awaited Debut Album 'What Could Possibly Go Wrong' Has Landed
July 31, 2020
Does Fike's highly-anticipated debut album live up to the hype? Short answer: yes.
![Aly&AJ Talk 'Sanctuary,' Touring the World, and Their Highly Anticipated Return to Music
[Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/DSC01976_1565301971.jpg)
Aly&AJ Talk 'Sanctuary,' Touring the World, and Their Highly Anticipated Return to Music [Q&A]
August 8, 2019
After a decade of silence, Aly & AJ released the suitably titled 'Ten Years' EP, delighting fans with their indestructible bond as sisters and updated synth pop sound.