From the Site
Sachi Admires Internal Beauty Over Superficial Facades on "Rich Girls"
July 10, 2019
Sachi's blend of pop, R&B and alternative is a charming combination that is structured around the complexity of the human spirit.
YUNGBLUD Enlists Justin Bieber for a Bar Fight and Might Run for Prime Minister | Quick 6
July 9, 2019
In anticipation of this year's rapidly approaching Lollapalooza, we have opened up the Ones To Watch vault to uncover footage from 2018′s festival.
The Visual for Mereba's "Sandstorm" feat J.I.D Gives Texture to a Haunting Track
July 9, 2019
R&B singer/songwriter Mereba has released a video for "Sandstorm" ft J.I.D., one that is as mesmerizing and emotional as the single itself.
Beabadoobee Imbues 'Loveworm (Bedroom Sessions)' With a Comfortable Warmth
July 9, 2019
'Loveworm (Bedroom Sessions)' is comprised of somber lullabies that somehow make you feel so warm and full, yet so sad and pensive.
SWMRS Inverts a Nirvana Classic in "Lose Lose Lose" Video
July 9, 2019
"Being a young person in 2019 feels a lot more like being in an inhospitable bingo club than being in the hyper-idealized vision of a punk show."
Mahalia's "Simmer" Is The Theme Song to Your Hot Girl Summer
July 9, 2019
Effortlessly infectious, diaphanous, and iridescent, Mahalia's new single has every one of us dancing our way to the beach with its cool summer vibes.
![Njomza - "Lonely Nights" [Live + Interview] | All Eyes On](https://s3-us-west-2.amazonaws.com/onestowatch-v2/njomza-live-ones-to-watch_1562621638.jpg)
Njomza - "Lonely Nights" [Live + Interview] | All Eyes On
July 8, 2019
Meet Njomza, Mac Miller protà¨gਠand pop's best-kept secret.
![Gia Woods Delves into a Dangerous Infatuation in "Feel It" Video [Q&A + PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/gia-woods-ones-to-watch-crop_1562621124.jpg)
Gia Woods Delves into a Dangerous Infatuation in "Feel It" Video [Q&A + PREMIERE]
July 8, 2019
In celebration of the new release, we sat down with Gia Woods to talk about her original inspirations, her passion for authenticity, and the creative direction behind her new video.
![ViVii Is Stockholm's Effervescent Light that Shines Through the Darkness [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/vivii-ones-to-watch_1562616308.jpg)
ViVii Is Stockholm's Effervescent Light that Shines Through the Darkness [Q&A]
July 8, 2019
Their hushed soundscape has been compared to the esteemed Lana Del Rey, but where they differ is found within ViVii's ability to draw listeners in with every romantic note.
Dominic Fike's "Phone Numbers" Is Your Soundtrack to Overcast Summer Days
July 8, 2019
If you're wondering why you didn't already have "Phone Numbers" playing on repeat, it's because the distinctive hip-hop and pop amalgamation nonchalantly dropped on the 4th of July.
![Brighten Up Your Life With kwassa's Cheerful Love Songs [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/kwassa-ones-to-watch-2_1557962343.jpeg)
Brighten Up Your Life With kwassa's Cheerful Love Songs [NEW ARTIST DISCOVERY]
May 15, 2019
Sunny summer days are calling our names, and British pop icon kwassa is sure to be the soundtrack of those warm, shining hours.
Transviolet Takes a Stab at Donald Trump and Our Capitalist Hellscape in "Money Money" Visual
October 18, 2019
"Money Money" is a tongue-in-cheek ode to greed, corruption and rampant consumerism.
YUNGBLUD's 'the underrated youth' Is Larger Than an EP. It's a Movement
October 18, 2019
"It's become less and less about me and more about this whole collective of people coming together to fight for what we believe in."
![Ones To Watch and The Noise Present: The Chats [Announcement]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/the-chats-tour_1579187147.jpg)
Ones To Watch and The Noise Present: The Chats [Announcement]
January 16, 2020
The Chats are hitting the road!
Julia Michaels, Role Model, Scarypoolparty, BENEE & More | #NowWatching Playlist
June 28, 2019
Do you crave that "Fuck Up, Kinda" love?
![Good Girls Do "Bad Things" in Lizzy Land's Surreal Slo-Mo Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/lizzy-land-ones-to-watch-crop_1562870078.JPG)
Good Girls Do "Bad Things" in Lizzy Land's Surreal Slo-Mo Video [PREMIERE]
July 11, 2019
"It's a relationship with a person, a substance, a moment that you can't let go and a feeling that might fuel the fire for now, but eventually dies out."
![Alexander Mack Is Back With a Bop for the "Bachelors" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/alexander-mack-ones-to-watch_1570563734.jpg)
Alexander Mack Is Back With a Bop for the "Bachelors" [PREMIERE]
October 8, 2019
Alexander Mack is back with something for the bachelors. Listen now.
![Ali Barter on Letting Go of Perfection [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ali-barter-ones-to-watch_1574200799.jpg)
Ali Barter on Letting Go of Perfection [Q&A]
November 19, 2019
"It's less like we have to hit a quota and more like people are getting bored of just seeing four dudes in a band."
![Sara King's "Velvet" Is a Sultry R&B Ballad Inspired by 'Twin Peaks' [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/sara-king-velvet_1580408920.jpeg)
Sara King's "Velvet" Is a Sultry R&B Ballad Inspired by 'Twin Peaks' [Premiere]
January 30, 2020
Rarely does a song title so aptly embody the physical sensation of listening to a track unfurl out before you.
'The Sun Will Come Up, The Seasons Will Change' but Nina Nesbitt Is the Future of Pop
February 1, 2019
Nesbitt's much-anticipated debut is brimming with everything the pop genre has to offer, but at no point does it ever begin to feel trite.