From the Site
Sachi Admires Internal Beauty Over Superficial Facades on "Rich Girls"
July 10, 2019
Sachi's blend of pop, R&B and alternative is a charming combination that is structured around the complexity of the human spirit.
YUNGBLUD Enlists Justin Bieber for a Bar Fight and Might Run for Prime Minister | Quick 6
July 9, 2019
In anticipation of this year's rapidly approaching Lollapalooza, we have opened up the Ones To Watch vault to uncover footage from 2018′s festival.
The Visual for Mereba's "Sandstorm" feat J.I.D Gives Texture to a Haunting Track
July 9, 2019
R&B singer/songwriter Mereba has released a video for "Sandstorm" ft J.I.D., one that is as mesmerizing and emotional as the single itself.
Beabadoobee Imbues 'Loveworm (Bedroom Sessions)' With a Comfortable Warmth
July 9, 2019
'Loveworm (Bedroom Sessions)' is comprised of somber lullabies that somehow make you feel so warm and full, yet so sad and pensive.
SWMRS Inverts a Nirvana Classic in "Lose Lose Lose" Video
July 9, 2019
"Being a young person in 2019 feels a lot more like being in an inhospitable bingo club than being in the hyper-idealized vision of a punk show."
Mahalia's "Simmer" Is The Theme Song to Your Hot Girl Summer
July 9, 2019
Effortlessly infectious, diaphanous, and iridescent, Mahalia's new single has every one of us dancing our way to the beach with its cool summer vibes.
![Njomza - "Lonely Nights" [Live + Interview] | All Eyes On](https://s3-us-west-2.amazonaws.com/onestowatch-v2/njomza-live-ones-to-watch_1562621638.jpg)
Njomza - "Lonely Nights" [Live + Interview] | All Eyes On
July 8, 2019
Meet Njomza, Mac Miller protà¨gਠand pop's best-kept secret.
![Gia Woods Delves into a Dangerous Infatuation in "Feel It" Video [Q&A + PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/gia-woods-ones-to-watch-crop_1562621124.jpg)
Gia Woods Delves into a Dangerous Infatuation in "Feel It" Video [Q&A + PREMIERE]
July 8, 2019
In celebration of the new release, we sat down with Gia Woods to talk about her original inspirations, her passion for authenticity, and the creative direction behind her new video.
![ViVii Is Stockholm's Effervescent Light that Shines Through the Darkness [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/vivii-ones-to-watch_1562616308.jpg)
ViVii Is Stockholm's Effervescent Light that Shines Through the Darkness [Q&A]
July 8, 2019
Their hushed soundscape has been compared to the esteemed Lana Del Rey, but where they differ is found within ViVii's ability to draw listeners in with every romantic note.
Dominic Fike's "Phone Numbers" Is Your Soundtrack to Overcast Summer Days
July 8, 2019
If you're wondering why you didn't already have "Phone Numbers" playing on repeat, it's because the distinctive hip-hop and pop amalgamation nonchalantly dropped on the 4th of July.
Blossoms Go Straight for the Heartstrings in "The Keeper" Visual
November 26, 2019
Shot entirely on Super 8 film, Blossoms' new video has us asking who is our "keeper?"
![Nolan Garrett Gets Existential in "The Camel" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/nolan-garrett-ones-to-watch_1575997077.jpg)
Nolan Garrett Gets Existential in "The Camel" [Premiere]
December 10, 2019
Inspired by Nietzche, Garrett takes us on a philosophical sonic journey led by woozy synths and the purest vocals.
ICYMI: Emmit Fenn Conjures Forth the Breathtaking World of 'Before We Begin'
January 7, 2019
"I have had the incredible opportunity to create and share music across all genres with you all, but for the last project this year I wanted to do something different."
![See What Life After Harvard Looks Like For Pop Singer Brynn Elliott [TOUR DIARY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/brynn-elliott-ones-to-watch 2.jpeg)
See What Life After Harvard Looks Like For Pop Singer Brynn Elliott [TOUR DIARY]
April 2, 2019
Fresh from opening for the boy band Why Don't We, Elliott shared a few of her highlights and intimate moments on and off stage.
![Indie-Pop Duo joan Are Set to Support The Aces Tour & Take 2019 by Storm [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/joan-ones-to-watch-3.jpg)
Indie-Pop Duo joan Are Set to Support The Aces Tour & Take 2019 by Storm [NEW ARTIST DISCOVERY]
February 6, 2019
One might hear the name and picture a young blonde country singer, but indie pop duo joan is far more complex.
slenderbodies Treasures Creativity with Signature Downtempo Melodies In "dewdrops"
May 1, 2019
"This track is the introvert's muse, essentially normalizing and validating the need to hide away in order to create."
![888 Dives into Post-Relationship Growth in the Contagious "Pins & Needles" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/888-ones-to-watch_1557944643.jpg)
888 Dives into Post-Relationship Growth in the Contagious "Pins & Needles" [PREMIERE]
May 15, 2019
With elevated electronic soundscapes, contagious alt-pop melodies, and blazing vocals, the track is a commanding yet emotive release.
Transport Yourself to Omar Apollo's 80s Dance Party with the Technicolored "So Good" Video
May 17, 2019
+ Catch Omar Apollo on 'The Voyager Tour' with Ambar Lucid now!
![Baker Grace's 'Girl, I Know' EP Proves That She Is Ready to Conquer the Pop World [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/baker-grace-ones-to-watch-9_1558377269.jpg)
Baker Grace's 'Girl, I Know' EP Proves That She Is Ready to Conquer the Pop World [Q&A]
May 20, 2019
"I would describe my sound as 'an escape into your truth.'"
![Summer Salt Aims to Find the Silver Lining on 'Sequoia Moon' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/summer-salt-sequoia-moon-interview_1624905808.jpg)
Summer Salt Aims to Find the Silver Lining on 'Sequoia Moon' [Q&A]
June 28, 2021
Life is a rollercoaster of happiness and sadness, and you're just trying to find this silver lining and beauty in all of it.