From the Site
Sachi Admires Internal Beauty Over Superficial Facades on "Rich Girls"
July 10, 2019
Sachi's blend of pop, R&B and alternative is a charming combination that is structured around the complexity of the human spirit.
YUNGBLUD Enlists Justin Bieber for a Bar Fight and Might Run for Prime Minister | Quick 6
July 9, 2019
In anticipation of this year's rapidly approaching Lollapalooza, we have opened up the Ones To Watch vault to uncover footage from 2018′s festival.
The Visual for Mereba's "Sandstorm" feat J.I.D Gives Texture to a Haunting Track
July 9, 2019
R&B singer/songwriter Mereba has released a video for "Sandstorm" ft J.I.D., one that is as mesmerizing and emotional as the single itself.
Beabadoobee Imbues 'Loveworm (Bedroom Sessions)' With a Comfortable Warmth
July 9, 2019
'Loveworm (Bedroom Sessions)' is comprised of somber lullabies that somehow make you feel so warm and full, yet so sad and pensive.
SWMRS Inverts a Nirvana Classic in "Lose Lose Lose" Video
July 9, 2019
"Being a young person in 2019 feels a lot more like being in an inhospitable bingo club than being in the hyper-idealized vision of a punk show."
Mahalia's "Simmer" Is The Theme Song to Your Hot Girl Summer
July 9, 2019
Effortlessly infectious, diaphanous, and iridescent, Mahalia's new single has every one of us dancing our way to the beach with its cool summer vibes.
![Njomza - "Lonely Nights" [Live + Interview] | All Eyes On](https://s3-us-west-2.amazonaws.com/onestowatch-v2/njomza-live-ones-to-watch_1562621638.jpg)
Njomza - "Lonely Nights" [Live + Interview] | All Eyes On
July 8, 2019
Meet Njomza, Mac Miller protà¨gਠand pop's best-kept secret.
![Gia Woods Delves into a Dangerous Infatuation in "Feel It" Video [Q&A + PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/gia-woods-ones-to-watch-crop_1562621124.jpg)
Gia Woods Delves into a Dangerous Infatuation in "Feel It" Video [Q&A + PREMIERE]
July 8, 2019
In celebration of the new release, we sat down with Gia Woods to talk about her original inspirations, her passion for authenticity, and the creative direction behind her new video.
![ViVii Is Stockholm's Effervescent Light that Shines Through the Darkness [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/vivii-ones-to-watch_1562616308.jpg)
ViVii Is Stockholm's Effervescent Light that Shines Through the Darkness [Q&A]
July 8, 2019
Their hushed soundscape has been compared to the esteemed Lana Del Rey, but where they differ is found within ViVii's ability to draw listeners in with every romantic note.
Dominic Fike's "Phone Numbers" Is Your Soundtrack to Overcast Summer Days
July 8, 2019
If you're wondering why you didn't already have "Phone Numbers" playing on repeat, it's because the distinctive hip-hop and pop amalgamation nonchalantly dropped on the 4th of July.
Meet Matt Watson, the YouTube Personality Who's Pretty Damn Good at Pikmin and Music
September 8, 2020
With <i>OUCH!</i>, Watson does more than deliver a promising debut EP; He delivers an emotional push-and-pull that extends far beyond the seemingly endless days of quarantine.
![guccihighwaters' "rope" is an Emotional Goodbye to Creativity [Premiere + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/guccihigh - otw_1593028247_1593461672.jpg)
guccihighwaters' "rope" is an Emotional Goodbye to Creativity [Premiere + Q&A]
June 24, 2020
"rope" is en emotional three-minute track that's spun as a heartfelt goodbye to a long-lost friend. Listen to "rope" and read our full Q&A.
FKJ Soundtracks a Perfect Period of His Life in 'Ylang Ylang'
November 12, 2019
"When I made music there it felt kind of like a dream state."
Meet Jelani Aryeh, the Alternative R&B Artist Destined for Greatness
December 5, 2019
Aryeh's name and music convey an inimitable, soft-spoken power.
The Rare Occasions Pair Existentialism and Explosive Indie Pop on "Origami"
June 7, 2021
"I hope this song can serve as a reminder to seek out the quiet and calm that exists outside our noisy little brains."
![Iconic Songwriter Billy Steinberg Deconstructs Madonna's "Like A Virgin" [ANATOMY OF A SONG]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/billy-steinberg-ones-to-watch-6.jpg)
Iconic Songwriter Billy Steinberg Deconstructs Madonna's "Like A Virgin" [ANATOMY OF A SONG]
January 3, 2019
"If you can write something truly personal, it sometimes becomes universal simultaneously if it's honest."
Every Song Featured in Euphoria Season 2, Episode 5
February 7, 2022
A music-lite episode brings its fair share of feels.
Wallows Shares All Of Their Quirks in New Alternative Single, "Scrawny"
February 20, 2019
Fresh off their The Tonight Show Starring Jimmy Fallon debut, Wallows is blessing us with yet another anthem.
![vaultboy's Debut Single "everything sucks" Is Finally Out of the Vault [Premiere + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/vaultboy-everything-sucks_1621623057.jpeg)
vaultboy's Debut Single "everything sucks" Is Finally Out of the Vault [Premiere + Q&A]
May 21, 2021
"I hope my music can help people get a little more cozy with their emotions and make them feel a little less alone."
![RICEWINE Is Navigating His Way Through "Selfluv" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ricewine-interview-ones-to-watch_1583943863.JPG)
RICEWINE Is Navigating His Way Through "Selfluv" [Q&A]
March 11, 2020
"If you're not at peace with yourself, you will never find happiness in someone else..."