From the Site
Sachi Admires Internal Beauty Over Superficial Facades on "Rich Girls"
July 10, 2019
Sachi's blend of pop, R&B and alternative is a charming combination that is structured around the complexity of the human spirit.
YUNGBLUD Enlists Justin Bieber for a Bar Fight and Might Run for Prime Minister | Quick 6
July 9, 2019
In anticipation of this year's rapidly approaching Lollapalooza, we have opened up the Ones To Watch vault to uncover footage from 2018′s festival.
The Visual for Mereba's "Sandstorm" feat J.I.D Gives Texture to a Haunting Track
July 9, 2019
R&B singer/songwriter Mereba has released a video for "Sandstorm" ft J.I.D., one that is as mesmerizing and emotional as the single itself.
Beabadoobee Imbues 'Loveworm (Bedroom Sessions)' With a Comfortable Warmth
July 9, 2019
'Loveworm (Bedroom Sessions)' is comprised of somber lullabies that somehow make you feel so warm and full, yet so sad and pensive.
SWMRS Inverts a Nirvana Classic in "Lose Lose Lose" Video
July 9, 2019
"Being a young person in 2019 feels a lot more like being in an inhospitable bingo club than being in the hyper-idealized vision of a punk show."
Mahalia's "Simmer" Is The Theme Song to Your Hot Girl Summer
July 9, 2019
Effortlessly infectious, diaphanous, and iridescent, Mahalia's new single has every one of us dancing our way to the beach with its cool summer vibes.
![Njomza - "Lonely Nights" [Live + Interview] | All Eyes On](https://s3-us-west-2.amazonaws.com/onestowatch-v2/njomza-live-ones-to-watch_1562621638.jpg)
Njomza - "Lonely Nights" [Live + Interview] | All Eyes On
July 8, 2019
Meet Njomza, Mac Miller protà¨gਠand pop's best-kept secret.
![Gia Woods Delves into a Dangerous Infatuation in "Feel It" Video [Q&A + PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/gia-woods-ones-to-watch-crop_1562621124.jpg)
Gia Woods Delves into a Dangerous Infatuation in "Feel It" Video [Q&A + PREMIERE]
July 8, 2019
In celebration of the new release, we sat down with Gia Woods to talk about her original inspirations, her passion for authenticity, and the creative direction behind her new video.
![ViVii Is Stockholm's Effervescent Light that Shines Through the Darkness [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/vivii-ones-to-watch_1562616308.jpg)
ViVii Is Stockholm's Effervescent Light that Shines Through the Darkness [Q&A]
July 8, 2019
Their hushed soundscape has been compared to the esteemed Lana Del Rey, but where they differ is found within ViVii's ability to draw listeners in with every romantic note.
Dominic Fike's "Phone Numbers" Is Your Soundtrack to Overcast Summer Days
July 8, 2019
If you're wondering why you didn't already have "Phone Numbers" playing on repeat, it's because the distinctive hip-hop and pop amalgamation nonchalantly dropped on the 4th of July.
Zac Greer Shows Off His Sentimental Side in "melatonin"
May 3, 2021
Singer, songwriter, and producer Zac Greer has yet to miss.
!["Grass Stains" Is The Perfect Alt Coming of Age Tune [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Laura Wurster OTW smaller_1600969186.JPG)
"Grass Stains" Is The Perfect Alt Coming of Age Tune [Premiere]
September 24, 2020
Laura Wurster's work is like that of the millennial child Phoebe Bridgers and Joni Mitchell should've had.
![Greyson Chance - "shut up" [Live + Interview] | All Eyes On](https://s3-us-west-2.amazonaws.com/onestowatch-v2/greyson-chance-live-ones-to-watch-3_1563390824.jpg)
Greyson Chance - "shut up" [Live + Interview] | All Eyes On
July 17, 2019
Delving into a moving rendition of "shut up" from his debut album 'portraits,' Chance provided a salient reminder as to why he is a veritable pop star in the making.
Shaun Ross and Amber Mark Explore the Fatality of Attraction on 'UNISEX'
February 22, 2022
From fashion, visual artists, to music, there is no stopping Shaun Ross.
![McCall Moves on With "Perfect Timing," Announces Debut Album '...To Be A Dream...' [Premiere + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/mccall-perfect-timing-1654098228.jpg)
McCall Moves on With "Perfect Timing," Announces Debut Album '...To Be A Dream...' [Premiere + Q&A]
June 1, 2022
Ahead of the release of her debut album, we get to know the rising artist.
James Supercave Will Delight Indie Lovers with 'Alarm Will Sound' EP
January 25, 2019
Buckle up, it's time to enter the Supercave.
NoMBe Offers a First Look Into 'They Might've Even Loved Me- Re:Imagination'
February 28, 2019
With over 30 features, Nombe is gearing up to release the remix album to end all remix albums.
Lous and The Yakuza and Joey Bada$$ Go All-In on "Amigo" Remix
January 29, 2021
Lous and The Yakuza's latest is an entrancing remix that spans across the Atlantic.
Sam Austins and Sir Chloe Capture Teenage Euphoria on "Joy For Youth"
August 10, 2021
"'Joy For Youth' is a sonic time capsule, surrounding the aura of childhood bliss and teenage rebellion."
Deb Never Explores the Human Condition on 'Where Have All the Flowers Gone?'
September 10, 2021
<i>Where Have All the Flowers Gone?</i> is one of the most human projects of the year.