From the Site
Sachi Admires Internal Beauty Over Superficial Facades on "Rich Girls"
July 10, 2019
Sachi's blend of pop, R&B and alternative is a charming combination that is structured around the complexity of the human spirit.
YUNGBLUD Enlists Justin Bieber for a Bar Fight and Might Run for Prime Minister | Quick 6
July 9, 2019
In anticipation of this year's rapidly approaching Lollapalooza, we have opened up the Ones To Watch vault to uncover footage from 2018′s festival.
The Visual for Mereba's "Sandstorm" feat J.I.D Gives Texture to a Haunting Track
July 9, 2019
R&B singer/songwriter Mereba has released a video for "Sandstorm" ft J.I.D., one that is as mesmerizing and emotional as the single itself.
Beabadoobee Imbues 'Loveworm (Bedroom Sessions)' With a Comfortable Warmth
July 9, 2019
'Loveworm (Bedroom Sessions)' is comprised of somber lullabies that somehow make you feel so warm and full, yet so sad and pensive.
SWMRS Inverts a Nirvana Classic in "Lose Lose Lose" Video
July 9, 2019
"Being a young person in 2019 feels a lot more like being in an inhospitable bingo club than being in the hyper-idealized vision of a punk show."
Mahalia's "Simmer" Is The Theme Song to Your Hot Girl Summer
July 9, 2019
Effortlessly infectious, diaphanous, and iridescent, Mahalia's new single has every one of us dancing our way to the beach with its cool summer vibes.
![Njomza - "Lonely Nights" [Live + Interview] | All Eyes On](https://s3-us-west-2.amazonaws.com/onestowatch-v2/njomza-live-ones-to-watch_1562621638.jpg)
Njomza - "Lonely Nights" [Live + Interview] | All Eyes On
July 8, 2019
Meet Njomza, Mac Miller protà¨gਠand pop's best-kept secret.
![Gia Woods Delves into a Dangerous Infatuation in "Feel It" Video [Q&A + PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/gia-woods-ones-to-watch-crop_1562621124.jpg)
Gia Woods Delves into a Dangerous Infatuation in "Feel It" Video [Q&A + PREMIERE]
July 8, 2019
In celebration of the new release, we sat down with Gia Woods to talk about her original inspirations, her passion for authenticity, and the creative direction behind her new video.
![ViVii Is Stockholm's Effervescent Light that Shines Through the Darkness [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/vivii-ones-to-watch_1562616308.jpg)
ViVii Is Stockholm's Effervescent Light that Shines Through the Darkness [Q&A]
July 8, 2019
Their hushed soundscape has been compared to the esteemed Lana Del Rey, but where they differ is found within ViVii's ability to draw listeners in with every romantic note.
Dominic Fike's "Phone Numbers" Is Your Soundtrack to Overcast Summer Days
July 8, 2019
If you're wondering why you didn't already have "Phone Numbers" playing on repeat, it's because the distinctive hip-hop and pop amalgamation nonchalantly dropped on the 4th of July.
![Alt Bloom Smoothly Creates "Potential" in Life and Love [Premiere + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/alt-bloom-ones-to-watch_1564601712.jpg)
Alt Bloom Smoothly Creates "Potential" in Life and Love [Premiere + Q&A]
July 31, 2019
"The song itself is a reflection on dating. I'm always finding myself on the edge of diving in with someone rather than jumping."
Greyson Chance Tackles Pop's Cowboy Obsession in "Boots"
November 8, 2019
Chance asks himself what would Johnny Cash do?
![Christian French Reminds Us That This Is the "time of our lives" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/christian-french-time-of-our-lives_1579275574.jpg)
Christian French Reminds Us That This Is the "time of our lives" [Premiere]
January 17, 2020
"Life moves pretty fast. If you don't stop and look around once in awhile, you could miss it."
Charlotte Cardin's "Drive" Is a Mesmerizing Excursion Worth Taking
January 9, 2019
There is a mystical quality to Charlotte Cardin's jazz-infused pop.
8 Ones To Know If You Stan GRAMMY-Nominated Artist Dua Lipa
February 5, 2019
Pop fans unite!
![Witness Kari Faux's Most Powerfully Personal Project Live at 'HELP WANTED' Tour [ANNOUNCEMENT]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Unknown.jpeg)
Witness Kari Faux's Most Powerfully Personal Project Live at 'HELP WANTED' Tour [ANNOUNCEMENT]
April 3, 2019
Faux never ceases to bring enthralling innovation to her sound and message.
AUGUST 08 Unravels Friends-with-Benefits Relationships In "Simple Pleasures"
May 15, 2019
+ Stay tuned for AUGUST 08′s upcoming "All Eyes On" performance!
Deb Never Explores the Human Condition on 'Where Have All the Flowers Gone?'
September 10, 2021
<i>Where Have All the Flowers Gone?</i> is one of the most human projects of the year.
Carlie Hanson Shaves Off Any and All Labels on the Deb Never-Assisted "Snot"
October 29, 2021
"I'm showing everyone that I can look however I want - no labels."
![Homeschool Sounds Happier Than Ever in "The Strangest Thing" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/homeschool-the-strangest-thing-book-ii_1649346303.jpg)
Homeschool Sounds Happier Than Ever in "The Strangest Thing" [Premiere]
April 7, 2022
"Music has shown me what I don't want, not just in the industry but in my life..."