From the Site

YUNGBLUD Enlists Justin Bieber for a Bar Fight and Might Run for Prime Minister | Quick 6
July 9, 2019
In anticipation of this year's rapidly approaching Lollapalooza, we have opened up the Ones To Watch vault to uncover footage from 2018′s festival.
Author:
Maxamillion Polo

The Visual for Mereba's "Sandstorm" feat J.I.D Gives Texture to a Haunting Track
July 9, 2019
R&B singer/songwriter Mereba has released a video for "Sandstorm" ft J.I.D., one that is as mesmerizing and emotional as the single itself.
Author:
Jess Myers

Beabadoobee Imbues 'Loveworm (Bedroom Sessions)' With a Comfortable Warmth
July 9, 2019
'Loveworm (Bedroom Sessions)' is comprised of somber lullabies that somehow make you feel so warm and full, yet so sad and pensive.
Author:
Jess Myers

SWMRS Inverts a Nirvana Classic in "Lose Lose Lose" Video
July 9, 2019
"Being a young person in 2019 feels a lot more like being in an inhospitable bingo club than being in the hyper-idealized vision of a punk show."
Author:
Jess Myers

Mahalia's "Simmer" Is The Theme Song to Your Hot Girl Summer
July 9, 2019
Effortlessly infectious, diaphanous, and iridescent, Mahalia's new single has every one of us dancing our way to the beach with its cool summer vibes.
Author:
Miranda Hyman
![Njomza - "Lonely Nights" [Live + Interview] | All Eyes On](https://s3-us-west-2.amazonaws.com/onestowatch-v2/njomza-live-ones-to-watch_1562621638.jpg)
Njomza - "Lonely Nights" [Live + Interview] | All Eyes On
July 8, 2019
Meet Njomza, Mac Miller protà¨gਠand pop's best-kept secret.
Author:
Maxamillion Polo
![Gia Woods Delves into a Dangerous Infatuation in "Feel It" Video [Q&A + PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/gia-woods-ones-to-watch-crop_1562621124.jpg)
Gia Woods Delves into a Dangerous Infatuation in "Feel It" Video [Q&A + PREMIERE]
July 8, 2019
In celebration of the new release, we sat down with Gia Woods to talk about her original inspirations, her passion for authenticity, and the creative direction behind her new video.
Author:
Miranda Hyman
![ViVii Is Stockholm's Effervescent Light that Shines Through the Darkness [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/vivii-ones-to-watch_1562616308.jpg)
ViVii Is Stockholm's Effervescent Light that Shines Through the Darkness [Q&A]
July 8, 2019
Their hushed soundscape has been compared to the esteemed Lana Del Rey, but where they differ is found within ViVii's ability to draw listeners in with every romantic note.
Author:
Alissa Arunarsirakul

Dominic Fike's "Phone Numbers" Is Your Soundtrack to Overcast Summer Days
July 8, 2019
If you're wondering why you didn't already have "Phone Numbers" playing on repeat, it's because the distinctive hip-hop and pop amalgamation nonchalantly dropped on the 4th of July.
Author:
Maxamillion Polo
![Easy Life - "Pockets" [Live + Interview] | All Eyes On](https://s3-us-west-2.amazonaws.com/onestowatch-v2/easy-life-ones-to-watch_1562353581.jpeg)
Easy Life - "Pockets" [Live + Interview] | All Eyes On
July 5, 2019
Easy Life is music's answer to rainy days.
Author:
Maxamillion Polo

Lennon Stella's "Golf On TV" Is a Call to Let Go of Toxic Love
February 17, 2020
No lies, no games, no toxicity.
Author:
Krista Marina Apardian

Sub Urban Has a Haunting Vision For Pop
March 13, 2020
"<i>Thrill Seeker</i> tells a story of adolescent imperfection from the perfectionist."
Author:
Maxamillion Polo

Oliver Tree Comes Out of a Two-Week Retirement to Deliver "Let Me Down"
April 7, 2020
Tree has created a sound and persona without peer.
Author:
Maxamillion Polo

Gracie Abrams' "Mean It" Is a Heartbreaking Debut
October 24, 2019
It's pure, sentimental, and undeniably beautiful.
Author:
Precious Kato
![Hot Mulligan's Chris Freeman Talks Massive Sold Out Shows, XLHC Solo Work & More [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/HM-thumbnail_1646679149.jpeg)
Hot Mulligan's Chris Freeman Talks Massive Sold Out Shows, XLHC Solo Work & More [Q&A]
March 7, 2022
Hot Mulligan has crowned themselves as the "#1 Hot New Band" and they have been working nonstop to live up to that title.
Author:
Moe Horta

girl in red Shares "midnight love," Her Most Intimate Single Yet
April 14, 2020
"midnight love" is a noted evolution for girl in red.
Author:
Maxamillion Polo

Every Song Featured in Euphoria Season 2, Episode 8
February 28, 2022
The moment we've all been waiting for is here.
Author:
Alessandra Rincon

Chase Atlantic Tackles Mental Health Issues With "STUCKINMYBRAIN"
May 28, 2019
Continuing to build anticipation for their forthcoming album PHASES and headlining tour, the alt-pop trio has dropped yet another infectious new single.

BoyWithUke and blackbear's "IDGAF" Is a Perfectly Petty Anthem
March 18, 2022
Let "IDGAF" score the end of your next relationship, fling, situationship, you name it.
Author:
Maxamillion Polo

Eloise Is Back With "Hungover"
February 19, 2021
British singer-songwriter Eloise has released a new single and video, "Hungover," produced by Bruno Major.
Author:
Gregory Castel