From the Site
Sachi Admires Internal Beauty Over Superficial Facades on "Rich Girls"
July 10, 2019
Sachi's blend of pop, R&B and alternative is a charming combination that is structured around the complexity of the human spirit.
YUNGBLUD Enlists Justin Bieber for a Bar Fight and Might Run for Prime Minister | Quick 6
July 9, 2019
In anticipation of this year's rapidly approaching Lollapalooza, we have opened up the Ones To Watch vault to uncover footage from 2018′s festival.
The Visual for Mereba's "Sandstorm" feat J.I.D Gives Texture to a Haunting Track
July 9, 2019
R&B singer/songwriter Mereba has released a video for "Sandstorm" ft J.I.D., one that is as mesmerizing and emotional as the single itself.
Beabadoobee Imbues 'Loveworm (Bedroom Sessions)' With a Comfortable Warmth
July 9, 2019
'Loveworm (Bedroom Sessions)' is comprised of somber lullabies that somehow make you feel so warm and full, yet so sad and pensive.
SWMRS Inverts a Nirvana Classic in "Lose Lose Lose" Video
July 9, 2019
"Being a young person in 2019 feels a lot more like being in an inhospitable bingo club than being in the hyper-idealized vision of a punk show."
Mahalia's "Simmer" Is The Theme Song to Your Hot Girl Summer
July 9, 2019
Effortlessly infectious, diaphanous, and iridescent, Mahalia's new single has every one of us dancing our way to the beach with its cool summer vibes.
![Njomza - "Lonely Nights" [Live + Interview] | All Eyes On](https://s3-us-west-2.amazonaws.com/onestowatch-v2/njomza-live-ones-to-watch_1562621638.jpg)
Njomza - "Lonely Nights" [Live + Interview] | All Eyes On
July 8, 2019
Meet Njomza, Mac Miller protà¨gਠand pop's best-kept secret.
![Gia Woods Delves into a Dangerous Infatuation in "Feel It" Video [Q&A + PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/gia-woods-ones-to-watch-crop_1562621124.jpg)
Gia Woods Delves into a Dangerous Infatuation in "Feel It" Video [Q&A + PREMIERE]
July 8, 2019
In celebration of the new release, we sat down with Gia Woods to talk about her original inspirations, her passion for authenticity, and the creative direction behind her new video.
![ViVii Is Stockholm's Effervescent Light that Shines Through the Darkness [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/vivii-ones-to-watch_1562616308.jpg)
ViVii Is Stockholm's Effervescent Light that Shines Through the Darkness [Q&A]
July 8, 2019
Their hushed soundscape has been compared to the esteemed Lana Del Rey, but where they differ is found within ViVii's ability to draw listeners in with every romantic note.
Dominic Fike's "Phone Numbers" Is Your Soundtrack to Overcast Summer Days
July 8, 2019
If you're wondering why you didn't already have "Phone Numbers" playing on repeat, it's because the distinctive hip-hop and pop amalgamation nonchalantly dropped on the 4th of July.
Alexander 23 Tackles Mortality and Legacy in Under 3 Minutes With "When I Die"
April 26, 2019
Alexander 23's music is both empathetic and calming to the angst that often accompanies young adulthood.
Kofi Reflects on the Past, Present and Future on "Came Up"
January 18, 2019
With an angelic voice and ability to deliver both trap anthems and softer ballads, Kofi proves he has the artistic arsenal to last.
![Rainsford Reveals Her "Passionate" Self with Minimalistic-Pop Melodies [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/rainsford-ones-to-watch.jpg)
Rainsford Reveals Her "Passionate" Self with Minimalistic-Pop Melodies [PREMIERE]
March 21, 2019
"'Passionate' is a song about feeling so much for someone but being unable to act on what you both want so badly."
![Raissa Is the DIY Artist With Dreams of Doing it All [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/raissa-interview-ones-to-watch_1585672588.jpeg)
Raissa Is the DIY Artist With Dreams of Doing it All [Q&A]
March 31, 2020
Raissa is finding inspiration in Lady Gaga's theatrical stage presence and Joni Mitchell's sincere lyricism.
awfultune's 'eden' Is an Exercise in Healing and Finding Your Self-Worth
April 29, 2022
"I wanted to give listeners a genuine look into my heart."
Peter McPoland's "Come Around" Is Undeniably Charming
February 25, 2022
If a bright-eyed smile had a voice, it would belong to Peter McPoland.
EMELINE Expects Nothing Less Than "flowers & sex"
June 22, 2021
"What can I say, flowers and sex are a girl's best friend."
The Maràas' 'Cinema' Will Give You Superpowers
June 25, 2021
The Maràas' highly-anticipated debut album arrives as a cinematic, slow burning masterpiece.
Indigo De Souza Is Exploring Love in All Forms
March 15, 2022
When it comes to the art of creation, De Souza does not hold back.
bülow Signals For a More Fluid Form of Intimacy in 'Booty Call'
April 18, 2022
<i>Booty Call</i> is a delicate project that tackles some weighty material.