From the Site
Sachi Admires Internal Beauty Over Superficial Facades on "Rich Girls"
July 10, 2019
Sachi's blend of pop, R&B and alternative is a charming combination that is structured around the complexity of the human spirit.
YUNGBLUD Enlists Justin Bieber for a Bar Fight and Might Run for Prime Minister | Quick 6
July 9, 2019
In anticipation of this year's rapidly approaching Lollapalooza, we have opened up the Ones To Watch vault to uncover footage from 2018′s festival.
The Visual for Mereba's "Sandstorm" feat J.I.D Gives Texture to a Haunting Track
July 9, 2019
R&B singer/songwriter Mereba has released a video for "Sandstorm" ft J.I.D., one that is as mesmerizing and emotional as the single itself.
Beabadoobee Imbues 'Loveworm (Bedroom Sessions)' With a Comfortable Warmth
July 9, 2019
'Loveworm (Bedroom Sessions)' is comprised of somber lullabies that somehow make you feel so warm and full, yet so sad and pensive.
SWMRS Inverts a Nirvana Classic in "Lose Lose Lose" Video
July 9, 2019
"Being a young person in 2019 feels a lot more like being in an inhospitable bingo club than being in the hyper-idealized vision of a punk show."
Mahalia's "Simmer" Is The Theme Song to Your Hot Girl Summer
July 9, 2019
Effortlessly infectious, diaphanous, and iridescent, Mahalia's new single has every one of us dancing our way to the beach with its cool summer vibes.
![Njomza - "Lonely Nights" [Live + Interview] | All Eyes On](https://s3-us-west-2.amazonaws.com/onestowatch-v2/njomza-live-ones-to-watch_1562621638.jpg)
Njomza - "Lonely Nights" [Live + Interview] | All Eyes On
July 8, 2019
Meet Njomza, Mac Miller protà¨gਠand pop's best-kept secret.
![Gia Woods Delves into a Dangerous Infatuation in "Feel It" Video [Q&A + PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/gia-woods-ones-to-watch-crop_1562621124.jpg)
Gia Woods Delves into a Dangerous Infatuation in "Feel It" Video [Q&A + PREMIERE]
July 8, 2019
In celebration of the new release, we sat down with Gia Woods to talk about her original inspirations, her passion for authenticity, and the creative direction behind her new video.
![ViVii Is Stockholm's Effervescent Light that Shines Through the Darkness [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/vivii-ones-to-watch_1562616308.jpg)
ViVii Is Stockholm's Effervescent Light that Shines Through the Darkness [Q&A]
July 8, 2019
Their hushed soundscape has been compared to the esteemed Lana Del Rey, but where they differ is found within ViVii's ability to draw listeners in with every romantic note.
Dominic Fike's "Phone Numbers" Is Your Soundtrack to Overcast Summer Days
July 8, 2019
If you're wondering why you didn't already have "Phone Numbers" playing on repeat, it's because the distinctive hip-hop and pop amalgamation nonchalantly dropped on the 4th of July.
Nina Nesbitt and Gabrielle Aplin Rediscover Themselves in "Miss You 2"
January 6, 2020
"Miss U 2" is a self-addressed letter written in the hopes of rediscovering long lost dreams, desires, and goals
Orville Peck Is Reviving Outlaw Country
March 31, 2020
No one in music today looks or sounds quite like Peck.
St. Panther Mourns With A Tinge of Savory-Sweet Hope on "These Days"
June 23, 2020
A jazz-infused, down-tempo ballad inspired by the sudden passing of a friend, she muses on moving forward in life from loss in a raspy, mesmerizing tone strikingly unique to her.
Ryan Caraveo Returns With the Intoxicating "Deceived," His First Song in Over a Year
April 5, 2019
Caraveo and his new single are mesmerizing in every sense of the word.
![Jake Wesley Rogers Unveils his Feminine Side in Sensational "Little Queen" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/jake-wesley-rogers-ones-to-watch-3_1558637053.jpg)
Jake Wesley Rogers Unveils his Feminine Side in Sensational "Little Queen" Video [PREMIERE]
May 23, 2019
Are you searching for an artist with incredible passion and conviction?
What Is Your 2019 Summer Anthem? | Staff Picks
July 24, 2019
What is summer without a summer anthem?
Etham Sings of All-Consuming Love on "Marathon Hearts"
November 15, 2021
"Marathon Hearts" is a love story, but not the kind of Hollywood love story we're all accustomed to.
Alexander 23 Doesn't Want You to "Cry Over Boys"
February 3, 2021
Alexander 23 somehow puts one of the most complex human experiences into words on "Cry Over Boys."T
"Weep" Finds Brandon at His Strongest and Most Emotional
May 11, 2020
The story Brandon tells is familiar and universal, but the way he tells it feels novel.
Wallows' 'Tell Me That It's Over' Chronicles Words Said and Left Unsaid
March 29, 2022
The eclectic sophomore effort sees the indie rock band branching out to explore new sonic and emotional territory.