From the Site
Sachi Admires Internal Beauty Over Superficial Facades on "Rich Girls"
July 10, 2019
Sachi's blend of pop, R&B and alternative is a charming combination that is structured around the complexity of the human spirit.
YUNGBLUD Enlists Justin Bieber for a Bar Fight and Might Run for Prime Minister | Quick 6
July 9, 2019
In anticipation of this year's rapidly approaching Lollapalooza, we have opened up the Ones To Watch vault to uncover footage from 2018′s festival.
The Visual for Mereba's "Sandstorm" feat J.I.D Gives Texture to a Haunting Track
July 9, 2019
R&B singer/songwriter Mereba has released a video for "Sandstorm" ft J.I.D., one that is as mesmerizing and emotional as the single itself.
Beabadoobee Imbues 'Loveworm (Bedroom Sessions)' With a Comfortable Warmth
July 9, 2019
'Loveworm (Bedroom Sessions)' is comprised of somber lullabies that somehow make you feel so warm and full, yet so sad and pensive.
SWMRS Inverts a Nirvana Classic in "Lose Lose Lose" Video
July 9, 2019
"Being a young person in 2019 feels a lot more like being in an inhospitable bingo club than being in the hyper-idealized vision of a punk show."
Mahalia's "Simmer" Is The Theme Song to Your Hot Girl Summer
July 9, 2019
Effortlessly infectious, diaphanous, and iridescent, Mahalia's new single has every one of us dancing our way to the beach with its cool summer vibes.
![Njomza - "Lonely Nights" [Live + Interview] | All Eyes On](https://s3-us-west-2.amazonaws.com/onestowatch-v2/njomza-live-ones-to-watch_1562621638.jpg)
Njomza - "Lonely Nights" [Live + Interview] | All Eyes On
July 8, 2019
Meet Njomza, Mac Miller protà¨gਠand pop's best-kept secret.
![Gia Woods Delves into a Dangerous Infatuation in "Feel It" Video [Q&A + PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/gia-woods-ones-to-watch-crop_1562621124.jpg)
Gia Woods Delves into a Dangerous Infatuation in "Feel It" Video [Q&A + PREMIERE]
July 8, 2019
In celebration of the new release, we sat down with Gia Woods to talk about her original inspirations, her passion for authenticity, and the creative direction behind her new video.
![ViVii Is Stockholm's Effervescent Light that Shines Through the Darkness [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/vivii-ones-to-watch_1562616308.jpg)
ViVii Is Stockholm's Effervescent Light that Shines Through the Darkness [Q&A]
July 8, 2019
Their hushed soundscape has been compared to the esteemed Lana Del Rey, but where they differ is found within ViVii's ability to draw listeners in with every romantic note.
Dominic Fike's "Phone Numbers" Is Your Soundtrack to Overcast Summer Days
July 8, 2019
If you're wondering why you didn't already have "Phone Numbers" playing on repeat, it's because the distinctive hip-hop and pop amalgamation nonchalantly dropped on the 4th of July.
Simpson Is Ready to Make Her Mark
July 15, 2020
After laying low for a few years, Simpson is claiming her place as a rising star.
Meet Omar Apollo's Mini Me In Music Video for "Trouble"
February 1, 2019
The singer's repertoire has traces of jazz, R&B, funk, alternative, soul and pop.
Kyle Dion Seduces Us in Sexy & Psychedelic "Not All The Way" Video
February 15, 2019
The underrated R&B world has truly been blessed to receive lush melodies from the soulful swooner known as Kyle Dion.
Durand Jones & The Indications Pick 15 Artists Reviving the Classic Soul Sound
April 3, 2019
Durand Jones & the Indications is comprised of five young men all fueled by their old souls, so we called on them for assistance.
Christian Leave Ponders Words Left Unsaid on the Atmospheric "Maybe"
October 15, 2021
"Maybe" is a sonic expanse that speaks to the incalculable difference between emotions set free and held close to the chest.
Gracie Abrams' "Difficult" Is a Candid Illustration of Her Poignant Songwriting
October 10, 2022
For Gracie, songwriting functions as a diary for working through tough feelings in order to live with them.
Ogi's 'Monologues' Is an Exercise in Radical Honesty
May 5, 2022
"I'm putting myself display and staging those thoughts I never intended for people to hear."
![CLUB INDGO Introduce Themselves to the World With "Are You In The Room" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/club-indigo-are-you-in-the-room_1652291274.jpeg)
CLUB INDGO Introduce Themselves to the World With "Are You In The Room" [Premiere]
May 11, 2022
There's nothing about this New England-based collective that can be boxed by a label.
The Garden Unveil the Dizzying "Orange County Punk Rock Legend," Announce New Album
July 21, 2022
"Written in the back of an old restaurant... I decided to write it after being slapped by the old cook.”
AG Club Reintroduce Themselves Anew With ‘Impostor Syndrome’
September 19, 2022
AG Club doesn't play by the rules and they're better for it.