From the Site
flor Delivers Another Dark Alt-Pop Banger With "money"
August 1, 2019
The new track provides an auditory experience that might be comparable to climbing Mount Everest.
![MILKK Wants You to Take a "Ride" With Their Lush New Single & Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/milkk-ones-to-watch_1564669758.jpg)
MILKK Wants You to Take a "Ride" With Their Lush New Single & Video [PREMIERE]
August 1, 2019
With its breezy laid-back sound and sensual appeal, "Ride," the latest single from Nashville's MILKK, proves to be the perfect cure for our August blues.
Find Joy Again with the Unpredictable Philly Indie-Pop/Rock Band
July 31, 2019
Joy Again is the kind of band that makes music that you can both dance to and have an existential crisis to.
![Alt Bloom Smoothly Creates "Potential" in Life and Love [Premiere + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/alt-bloom-ones-to-watch_1564601712.jpg)
Alt Bloom Smoothly Creates "Potential" in Life and Love [Premiere + Q&A]
July 31, 2019
"The song itself is a reflection on dating. I'm always finding myself on the edge of diving in with someone rather than jumping."
![Chris LaRocca - "Yardsale" [Live + Interview] | Northside Sessions](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Chris-Larocca-live-ones-to-watch_1564601374.jpeg)
Chris LaRocca - "Yardsale" [Live + Interview] | Northside Sessions
July 31, 2019
LaRocca's music is as ambitious as it is unassuming.
![JJ Wilde Releases Visual for Soul-Stirring Alt-Rock Anthem "State of Mind" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/JJ-Wilde-ones-to-watch-crop_1564600018.jpg)
JJ Wilde Releases Visual for Soul-Stirring Alt-Rock Anthem "State of Mind" [PREMIERE]
July 31, 2019
What could be more fulfilling than wearing super trendy outfits while dancing around to an empowering alt-rock anthem in the desert?
![Slow Pulp: From Playgrounds to Playing Crowds [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/slow-pulp-ones-to-watch-crop_1564535013.jpg)
Slow Pulp: From Playgrounds to Playing Crowds [NEW ARTIST DISCOVERY]
July 31, 2019
Dive headfirst into Slow Pulp, a dark musical aesthetic with a nightlight of hope that sounds similar to the way red wine tastes.
12 Fire Artists to Worship This Leo Season
July 31, 2019
We can't help but love these fiery, warm-hearted, passionate, and stubborn lions of the zodiac.
Channel Tres Shouts Out His Native Compton on "Black Moses" with JPEGMAFIA
July 30, 2019
Among Compton's freshest exports is Channel Tres, who reminds everybody that the city of less than 100,000 is still the hip-hop capital of the world.
![LEISURE Paves a Yellow Brick Road to Success with a 'TWISTER' of Psychedelic R&B [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/leisure-ones-to-watch-6_1564527774.jpg)
LEISURE Paves a Yellow Brick Road to Success with a 'TWISTER' of Psychedelic R&B [Q&A]
July 30, 2019
"As devout fans of music, we know that it's often more special to find something for yourself, on your own time. There's no rush; we're not going anywhere."
![Meet Ryan Beatty, the Triumphant Artist Born-Again [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ryan-beatty-ones-to-watch 2_1560373470.jpeg)
Meet Ryan Beatty, the Triumphant Artist Born-Again [NEW ARTIST DISCOVERY]
May 14, 2019
We are patiently awaiting more wistful tunes from this young visionary.
Get Lost in the Soulful Artistry of YEBBA with "Where Do You Go"
August 13, 2019
The 24 year old Arkansas native, New York-based songwriter is giving us a small taste of what's to come with her debut studio album.
![Augustine on Tom Delonge, David Bowie, and His New Single "Guts" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/augustine-ones-to-watch-3_1571692343.jpg)
Augustine on Tom Delonge, David Bowie, and His New Single "Guts" [Q&A]
October 21, 2019
Augustine is the Davie Bowie, Foster the People - loving artist of your indie pop dreams.
Emmit Fenn Challenges the Norm on "Edge of The Dark"
January 14, 2021
On his single, "Edge of The Dark," Emmit Fenn challenges the overwhelmingly negative connotation of darkness and reminds listeners of the light that will inevitably follow.
Fred Again.. Enlists Romy of The xx and HAAi For the Ephemeral Rush of "Lights Out"
January 20, 2022
"Romy's lyrics and voice are just like a hug from a rave angel."
Lyn Lapid Ponders Life and Death on the Stirring "I Guess That Was Goodbye"
February 4, 2022
"I Guess That Was Goodbye" sees Lapid embarking on a masterfully composed, emotionally-charged journey.
![KennyHoopla's "Lost Cause//" Visuals Paint Him as an Alt-R&B Purveyor [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/kennyhoopla-ones-to-watch-2.jpeg)
KennyHoopla's "Lost Cause//" Visuals Paint Him as an Alt-R&B Purveyor [PREMIERE]
February 6, 2019
KennyHoopla is building the foundation for one of music's most compelling new acts.
Sam Fender Questions Half-Remembered Night Outs in "All Is On My Side"
December 11, 2019
The heart-rending British artist explores our obsession with going out to clubs we despise.
haroinfather Is a Stylistic Enigma Giving New Life to SoundCloud Rap
February 26, 2020
haroinfather is flipping the "SoundCloud rapper" trend on its head.
Slide's New Video Has Us "Waiting" For Better Days
June 10, 2020
Slide's video for their latest single, "Waiting", was shot at a time when its beautiful visuals, representing the desert environments east of LA, represent a contrasting narrative of both love and fear, life and death, and the inner monologue common to us all.