From the Site
flor Delivers Another Dark Alt-Pop Banger With "money"
August 1, 2019
The new track provides an auditory experience that might be comparable to climbing Mount Everest.
![MILKK Wants You to Take a "Ride" With Their Lush New Single & Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/milkk-ones-to-watch_1564669758.jpg)
MILKK Wants You to Take a "Ride" With Their Lush New Single & Video [PREMIERE]
August 1, 2019
With its breezy laid-back sound and sensual appeal, "Ride," the latest single from Nashville's MILKK, proves to be the perfect cure for our August blues.
Find Joy Again with the Unpredictable Philly Indie-Pop/Rock Band
July 31, 2019
Joy Again is the kind of band that makes music that you can both dance to and have an existential crisis to.
![Alt Bloom Smoothly Creates "Potential" in Life and Love [Premiere + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/alt-bloom-ones-to-watch_1564601712.jpg)
Alt Bloom Smoothly Creates "Potential" in Life and Love [Premiere + Q&A]
July 31, 2019
"The song itself is a reflection on dating. I'm always finding myself on the edge of diving in with someone rather than jumping."
![Chris LaRocca - "Yardsale" [Live + Interview] | Northside Sessions](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Chris-Larocca-live-ones-to-watch_1564601374.jpeg)
Chris LaRocca - "Yardsale" [Live + Interview] | Northside Sessions
July 31, 2019
LaRocca's music is as ambitious as it is unassuming.
![JJ Wilde Releases Visual for Soul-Stirring Alt-Rock Anthem "State of Mind" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/JJ-Wilde-ones-to-watch-crop_1564600018.jpg)
JJ Wilde Releases Visual for Soul-Stirring Alt-Rock Anthem "State of Mind" [PREMIERE]
July 31, 2019
What could be more fulfilling than wearing super trendy outfits while dancing around to an empowering alt-rock anthem in the desert?
![Slow Pulp: From Playgrounds to Playing Crowds [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/slow-pulp-ones-to-watch-crop_1564535013.jpg)
Slow Pulp: From Playgrounds to Playing Crowds [NEW ARTIST DISCOVERY]
July 31, 2019
Dive headfirst into Slow Pulp, a dark musical aesthetic with a nightlight of hope that sounds similar to the way red wine tastes.
12 Fire Artists to Worship This Leo Season
July 31, 2019
We can't help but love these fiery, warm-hearted, passionate, and stubborn lions of the zodiac.
Channel Tres Shouts Out His Native Compton on "Black Moses" with JPEGMAFIA
July 30, 2019
Among Compton's freshest exports is Channel Tres, who reminds everybody that the city of less than 100,000 is still the hip-hop capital of the world.
![LEISURE Paves a Yellow Brick Road to Success with a 'TWISTER' of Psychedelic R&B [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/leisure-ones-to-watch-6_1564527774.jpg)
LEISURE Paves a Yellow Brick Road to Success with a 'TWISTER' of Psychedelic R&B [Q&A]
July 30, 2019
"As devout fans of music, we know that it's often more special to find something for yourself, on your own time. There's no rush; we're not going anywhere."
Charli XCX, Clairo, Yaeji, and the Pop Futurism of "February 2017"
September 6, 2019
The future of pop belongs to Charli, baby.
Why Virtual Reality May Be Our New Reality | Music and Its Digital Past, Present, and Future
July 1, 2020
Our digital future is much closer than we think.
![OSTON Serves A "Shrug" to the Vapid and Vain [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/OSTON-shrug_1587574982.jpg)
OSTON Serves A "Shrug" to the Vapid and Vain [Premiere]
April 22, 2020
"In the last year, I've learned that it's more fun being a dork than trying to fit in. Everyone is insecure!"
Juice WRLD, Cautious Clay, LoveLeo, and More Artists You Should Listen to Now | #NowWatching
April 24, 2020
The best new music playlist on Ones To Watch.
![Lauren Sanderson Accepts the Love She Deserves in "Frustrated" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Lauren Sanderson - otw_1597435403.jpg)
Lauren Sanderson Accepts the Love She Deserves in "Frustrated" [Premiere]
August 13, 2020
Lauren Sanderson's new single "Frustrated" puts a moody hue on the alt-pop sound she does so well.
Baby Keem Packs a Punch With Double Singles "hooligan" and "sons and critics freestyle"
September 21, 2020
What's better than a new Baby Keem single? Two new Baby Keem singles.
![Brandon Bares His Soul on Debut EP 'Coming Clean' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/brandon otw_1603504886.jpg)
Brandon Bares His Soul on Debut EP 'Coming Clean' [Q&A]
October 24, 2020
We caught up with Brandon to find out more about the process of writing 'Coming Clean,' releasing a debut project during COVID-19, and more.
BANKS' "Gimme" Reminds Us Why We Originally Fell in Love With the Dark Pop Star
April 29, 2019
The queen of dark pop returns with her first single in nearly three years.
![Girl Wilde's New Single Will Leave You "Probably Crying" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/girl-wilde-ones-to-watch-recropped_1561056679.JPG)
Girl Wilde's New Single Will Leave You "Probably Crying" [PREMIERE]
June 20, 2019
"'Probably Crying' is...a way of taking responsibility for what it means to be a happy and healthy person, and not blaming my own mess on my imperfect (yet beautiful) relationships or life circumstances."
Deaton Chris Anthony and UMI Link for the Bittersweet "Sonshine"
July 12, 2019
Deaton Chris Anthony is crafting some of the best retro-futuristic R&B out there.