From the Site
Sister Ray's 'Communion' Is a Love Letter to Nuance
June 6, 2022
"Some of the smallest moments for me are some of the most universal."
KayCyy's Creative Risks Pay Off in 'Get Used To It'
June 6, 2022
It’s only a matter of time until KayCyy enters hip-hop’s upper echelon.
almost monday Searches for Silver Linings in ‘sun keeps on shining’
June 6, 2022
"sun keeps on shining" feels like an iridescent rainbow breaking through storm clouds.
Sub Urban's 'HIVE' Is a Dynamic Carnival Ride Rife With Twists and Turns
June 5, 2022
HIVE is a disorienting journey through the crevices of Sub Urban's psyche.
Deaton Chris Anthony and BENEE Team Up For the Nostalgia-Inducing "Goodbuy My Old Life"
June 3, 2022
Deaton is on a mission to make bowling stylish again (and he sounds pretty good doing it).
Rewind: Our 5 Favorite Music Videos of the Last Week
June 3, 2022
Last week marks an especially great week for music videos.
Who Is Tai Verdes?
June 2, 2022
Meet the viral breakout star who shows no signs of stopping anytime soon.
Moise's 'We Survived The Storm' Is Your Light at the End of the Tunnel
June 1, 2022
"You’re here right now, you’ve gone through a lot in this world in the last two or three years, enjoy the moment."
Cybertrash Reinvents Himself With Two New Genre-Blurring Singles
June 1, 2022
Cybertrash is moving the hyperpop genre forward with refreshing originality.
Red Leather Paints a Haunting Picture of LA in "The Only Time It Rains In Hollywood"
June 1, 2022
Meet Red Leather, the artist bridging the pain of Americana with the decaying glamor of Hollywood.
The Love-In's "Pure Gold Baby" Is a Feminist Rallying Cry
September 4, 2020
It's with a sense of false traditionalism that The Love-In pulls you in.
Yuna's "Invisible" Will Make You Feel Seen
September 9, 2020
"Invisible" is a song that not only makes people feel understood but also compels them to feel seen.
![Kuri Emotionally Bares All in Stunning New Visual For "Human Nature" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/kuri-ones-to-watch-2.jpeg)
Kuri Emotionally Bares All in Stunning New Visual For "Human Nature" [PREMIERE]
January 23, 2019
"As a solo artist, I enjoy the freedom to express exactly what I want by drawing on what I see."
Lil Nas X, Cuco, Ashe, & More | #NowWatching Playlist
June 21, 2019
We are galloping into the weekend with a playlist chock-full of some of the best music we have heard in quite some time.
Plested's "The Least That I Could Do" Video Will Have You Calling Home
October 23, 2019
Plested has a gift for crafting songs designed to make you shed a tear.
Charlie Curtis-Beard Reflects on New Changes with the 'Rain In Pasadena' EP
December 14, 2020
Los Angeles based rapper and singer Charlie Curtis-Beard is best known for his youthful demeanor and creative use of R&B, hip hop, and pop influences in his music.
KUÄŒKA Ascends to Experimental Pop Stardom With the Ethereal 'Wrestling'
April 30, 2021
Whether you like to go out and listen to Ariana Grande, or sit in your room meditating to Merzbow, <i> Wrestling</i> is a masterclass in forward-thinking pop.
marcos g Dances Around the Issue of Commitment in "cold feet"
May 4, 2021
"Being scared of commitment and settling is a big fear so to write a pretty, fun song about this scary feeling was great."
Michael Seyer Articulates the Asian American Immigrant Experience on "Little China Boy"
June 23, 2021
Despite its idyllic pacing, "Little China Boy" is yet another heartbreaking reminder of the immigrant reality.
Juno Is Performs Live From Her New Zealand Home
August 31, 2021
Juno Is lives and breathes psychedelic dream rock