From the Site
Conan Gray Is Unsurprisingly Amazing at ASMR and Backflips | Truth or Dare
September 5, 2019
There are no two ways about it - Gray is pop's next big thing.
Author:
Maxamillion Polo
PHANGS' Humble Vocals Are Magnificent in Stripped "No One Loves You" [PREMIERE]
September 5, 2019
If you're a fan of COIN, LANY, or joan, you're bound to adore the next rising pop act known as PHANGS.
Author:
Alissa Arunarsirakul
Alec King & Kiana Ledé Embrace the Awkward in "Larry David" Video [PREMIERE]
September 5, 2019
'Cause sometimes you just have to revel in those terribly awkward "Larry David" moments.
Author:
Jessica Thomas
Armenian Pop Singer Brunette Releases "Love the Way You Feel" in Support of Non-Profit Nvak
September 3, 2019
Nvak works in countries facing social, political, and cultural turmoil to help young students write, record, and distribute their own music.
Author:
Hannah Cotter
Monsune Treats Us to the Grooviest Synths & Childish Gambino-esque Vocals In "Outta My Mind"
September 3, 2019
Monsune's utterly soulful vocals blended with his steady ear for tasteful pop melodies are more than enough to win us over.
Author:
Alissa Arunarsirakul
10 Virgo Artists to Celebrate This Astrological Season
September 3, 2019
Virgo season is here, and it's time to get our s**t together.
Author:
Jess Myers
Ones To Watch Presents: Chris Lane's 'Big, Big Plans Tour' [ANNOUNCEMENT]
September 3, 2019
The forthcoming tour comes hot off the heels of the titular single, which saw Lane propose to Lauren Bushnell in a heartfelt ode and accompanying music video.
Author:
Maxamillion Polo
Grant Knoche's Electrifying Personality Shines in Edgy "DIAL TONE" Video [PREMIERE]
September 3, 2019
Knoche toured across America, playing 160 shows before launching his solo career as one of today's finest rising pop stars.
Author:
Alissa Arunarsirakul
Support the Magic of PRIDE Year-Round with CLAY's "project 5 (demo)" [Q&A]
August 30, 2019
"For me, it doesn't make sense to do anything in my life that doesn't have the goal of ultimately serving others, uplifting, empowering and building community for marginalized people."
Author:
Jessica Thomas
Lil Tecca, mxmtoon, Deb Never, SiR & More | #NowWatching Playlist
August 30, 2019
Follow along for new songs added every Friday.
Author:
Yasmin Damoui
Wallows Whimsically Navigates Self-Induced Relationship Stress on "Especially You"
February 3, 2022
Wallows' undeniable strength lies in their penchant for delivering emotionally resonant themes packaged in irresistibly upbeat songs.
Author:
Dana Jacobs
$NOT Makes His Formal Debut as Gen Z's Rap Star With '- Tragedy +'
March 9, 2020
$NOT's hypnotic sound has the power to capture a generation.
Author:
Emily Bird
Maisie Peters' "The List" Is a Heartfelt Display of Vulnerability and Self-Love
May 15, 2020
"It's about liking yourself, even in moments when you really really don't like yourself."
Author:
Maxamillion Polo
Kristiane's "Wish I Could Be Your Girl" Is a Quiet Quarantine Anthem
October 27, 2020
With her second single "Wish I Could Be Your Girl," Kristiane channels a mix of Mazzy Star, Velvet Underground and Mitski.
Author:
Kristin Robinson
Olivia O'Brien Pushes Immature Boys Away in "Just A Boy"
April 22, 2019
An exciting preview of O'Brien's debut album set to release April 26, "Just A Boy" satisfies all of our pop cravings with a hint of R&B goodness.
Author:
Alyssa Yung
YAS Speaks to Her Younger Self in the Ethereal "caroline" [Premiere]
December 17, 2019
"Ultimately, this song is about trying to make peace with your inner child."
Author:
Alissa Arunarsirakul
Sueco the Child Shows Us His Search History and "Interesting White Guys" | Show & Tell
September 26, 2019
The viral phoenomom, who dethroned Lil Nas X's "Old Town Road" on TikTok, swings by the Ones To Watch classroom for a show and tell presentation.
Author:
Maxamillion Polo
aldn's Unconventional Approach Makes "i'm alright" His Best Single Yet
May 20, 2021
"i'm alright" is dark, ominous, and perfectly emotive.
Author:
Tyler Borland
Mahalia's "Simmer" Is The Theme Song to Your Hot Girl Summer
July 9, 2019
Effortlessly infectious, diaphanous, and iridescent, Mahalia's new single has every one of us dancing our way to the beach with its cool summer vibes.
Author:
Miranda Hyman
Kassi Ashton Takes Us Backstage on Her First of Many Tours [Tour Diary]
October 31, 2019
The compelling Nashville artist takes us behind-the-scenes on her tour with Maren Morris.
Author:
Precious Kato