From the Site

Smino, Noname, and Saba Unite as Ghetto Sage in "Hà¤agen-Dazs"
October 18, 2019
Chicago's finest indeed.
Author:
Matthew Rudas

Mack Keane's 'Aquanetta Dr. - Pt. II' Is an R&B-Fueled Trip Down Memory Lane
October 18, 2019
Mack Keane continues to surprise us with some serious emotional and sonic heat.
Author:
Joey Legittino

Transviolet Takes a Stab at Donald Trump and Our Capitalist Hellscape in "Money Money" Visual
October 18, 2019
"Money Money" is a tongue-in-cheek ode to greed, corruption and rampant consumerism.
Author:
Precious Kato
![Au/Ra on Writing Fan Fiction, Anime, and Not Having to Always "Stay Happy" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/aura-ones-to-watch_1571351882.jpeg)
Au/Ra on Writing Fan Fiction, Anime, and Not Having to Always "Stay Happy" [Q&A]
October 17, 2019
Au/Ra may be the only artist we know who can speak Elvish.
Author:
Precious Kato
![Neo-Soul Artist Dana Williams Is Tired of You Being So "Hard" On Yourself [PREMIERE + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/dana-williams-ones-to-watch_1571342926.jpeg)
Neo-Soul Artist Dana Williams Is Tired of You Being So "Hard" On Yourself [PREMIERE + Q&A]
October 17, 2019
"'Hard' is a very introspective song about the pursuit of nonexistent perfection, and being so hard on yourself about being hard on yourself."
Author:
Precious Kato
![Riz La Vie Explores Emotional Intimacy in Heartbreaking "Napkins" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/riz-la-vie-2-ones-to-watch_1571331768.jpeg)
Riz La Vie Explores Emotional Intimacy in Heartbreaking "Napkins" Video [PREMIERE]
October 17, 2019
"This film is about perspective and life"
Author:
Bianca Brown
![O Future's "Telephone" Visual Is a Glossy, Hyperfutristic Trip [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/o-future-ones-to-watch_1571327932.jpg)
O Future's "Telephone" Visual Is a Glossy, Hyperfutristic Trip [PREMIERE]
October 17, 2019
"Telephone" takes a transparent look at existing in a manner you truly desire and the feeling of craving something more.
Author:
Maxamillion Polo

Daniela Andrade's "Gallo Pinto" Holds a Message for the Dreamers
October 16, 2019
"I wanted to bring a sense of honesty and humanness to what my family and other immigrants are striving for; hope and a better future."
Author:
Bianca Brown

UMI's "Sukidakara" Is a Japanese-Sung Twist on R&B the World Needs to Hear
October 16, 2019
UMI embraces her multicultural identity in a bedroom R&B track that plays out like a dream.
Author:
Matthew Rudas

Mark Diamond - "Steady" (Live) | All Eyes On
October 16, 2019
Diamond delivered a performance we will not be forgetting anytime soon.
Author:
Maxamillion Polo

Yaeji Emerges as a Singular Voice in House Music With 'What We Drew 우리가 ê·¸ë ¤ì™"ë˜'
April 2, 2020
"Each track is almost like a snippet of my life, a look into my diary or something..."
Author:
Maxamillion Polo
Elyse Jewel Traces the Fallout of a Toxic Relationship in "TBH IDK"
May 9, 2022
"My songwriting process feels like a therapy session a lot of times."
Author:
Chloe Liz

Kailee Morgue Has No Issue Being a "Loser"
May 11, 2022
Morgue is taking every supposed failure and fear and turning into pop-punk gold.
Author:
Ally Rincà²n

Cannon Can't Keep Up With His "College Friends" in New Genre-Spanning Single
May 23, 2022
"I soon came to realize that in trying to be two places at once, I ended up nowhere."
Author:
Chloe Liz

Yell6w Delivers a Bittersweet Anti Pop Stunner With "Memories"
June 15, 2022
“Memories” explores the attachment to the ghost of a toxic lover; gone in the physicality, yet their aroma lingers on.
Author:
Jazmin Kylene
![10 Questions With Gemma Laurence on Her New Single "Lavender" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/gemma-_laurence-interview-1659475610.jpeg)
10 Questions With Gemma Laurence on Her New Single "Lavender" [Q&A]
August 2, 2022
"I may have written it for my best friend, but I hope it can be an anthem for the queer community too."
Author:
DJ Connor
![Ones To Watch Presents: lovelytheband - 'the finding it hard to smile' tour [ANNOUNCEMENT]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/lovelytheband-ones-to-watch-2.jpg)
Ones To Watch Presents: lovelytheband - 'the finding it hard to smile' tour [ANNOUNCEMENT]
January 15, 2019
Tickets will be available Friday, Jan. 18, at 10:00 AM local time!
Author:
Maxamillion Polo
![Multi-Instrumentalist Talos Revives Us with His Eclectic 'Far Out Dust' Album [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/talos-ones-to-watch.jpg)
Multi-Instrumentalist Talos Revives Us with His Eclectic 'Far Out Dust' Album [Q&A]
February 12, 2019
"Longevity. Everything else is just noise. If your music can stand the test of time and if you continue to persist, then that in my eyes is success."
Author:
Alissa Arunarsirakul
![Alt-Pop Duo Her's Discusses Tourist Stops and Quirky Backstage Moments on US Tour [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Hers-Ones-To-Watch 2.jpeg)
Alt-Pop Duo Her's Discusses Tourist Stops and Quirky Backstage Moments on US Tour [Q&A]
March 19, 2019
Her's left-of-center tunes are attracting listeners around the world.
Author:
Kelly Itatani

Smino's "Z4L" Video Is Just Another Reason to Catch the 'Hoopti' Tour
April 3, 2019
Who can blame these three young legends for getting down while on the road?
Author:
Maxamillion Polo