From the Site
Smino, Noname, and Saba Unite as Ghetto Sage in "Hà¤agen-Dazs"
October 18, 2019
Chicago's finest indeed.
Mack Keane's 'Aquanetta Dr. - Pt. II' Is an R&B-Fueled Trip Down Memory Lane
October 18, 2019
Mack Keane continues to surprise us with some serious emotional and sonic heat.
Transviolet Takes a Stab at Donald Trump and Our Capitalist Hellscape in "Money Money" Visual
October 18, 2019
"Money Money" is a tongue-in-cheek ode to greed, corruption and rampant consumerism.
![Au/Ra on Writing Fan Fiction, Anime, and Not Having to Always "Stay Happy" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/aura-ones-to-watch_1571351882.jpeg)
Au/Ra on Writing Fan Fiction, Anime, and Not Having to Always "Stay Happy" [Q&A]
October 17, 2019
Au/Ra may be the only artist we know who can speak Elvish.
![Neo-Soul Artist Dana Williams Is Tired of You Being So "Hard" On Yourself [PREMIERE + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/dana-williams-ones-to-watch_1571342926.jpeg)
Neo-Soul Artist Dana Williams Is Tired of You Being So "Hard" On Yourself [PREMIERE + Q&A]
October 17, 2019
"'Hard' is a very introspective song about the pursuit of nonexistent perfection, and being so hard on yourself about being hard on yourself."
![Riz La Vie Explores Emotional Intimacy in Heartbreaking "Napkins" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/riz-la-vie-2-ones-to-watch_1571331768.jpeg)
Riz La Vie Explores Emotional Intimacy in Heartbreaking "Napkins" Video [PREMIERE]
October 17, 2019
"This film is about perspective and life"
![O Future's "Telephone" Visual Is a Glossy, Hyperfutristic Trip [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/o-future-ones-to-watch_1571327932.jpg)
O Future's "Telephone" Visual Is a Glossy, Hyperfutristic Trip [PREMIERE]
October 17, 2019
"Telephone" takes a transparent look at existing in a manner you truly desire and the feeling of craving something more.
Daniela Andrade's "Gallo Pinto" Holds a Message for the Dreamers
October 16, 2019
"I wanted to bring a sense of honesty and humanness to what my family and other immigrants are striving for; hope and a better future."
UMI's "Sukidakara" Is a Japanese-Sung Twist on R&B the World Needs to Hear
October 16, 2019
UMI embraces her multicultural identity in a bedroom R&B track that plays out like a dream.
Mark Diamond - "Steady" (Live) | All Eyes On
October 16, 2019
Diamond delivered a performance we will not be forgetting anytime soon.
KennyHoopla Encourages a Leap of Faith in "the world is flat and this is the edge//"
March 12, 2020
Does the coronavirus have you feeling a bit anxious? Well, KennyHoopla conveniently dropped his new perfectly existential track this morning.
ella jane Continues Her Momentum with "nothing else i could do"
July 17, 2020
ella jane continues her momentum with her brand new single "nothing else i could do".
Female Songwriters Who Re-Popularized an Old Folk Style: Stream of Consciousness Lyrics
January 30, 2019
Led by the likes of Phoebe Bridgers and her contemporaries, these writers construct their works through deconstructing traditional lyrical tropes.
The Dismissal of Lil Nas X's "Old Town Road" as Country Speaks to a Larger Issue in Music
March 30, 2019
This is bigger than a country music problem; this is a music problem.
![Take a Voyage on Polo & Pan's Funky 'Caravelle' at Coachella 2019 & Beyond [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/polo-pan-ones-to-watch.jpg)
Take a Voyage on Polo & Pan's Funky 'Caravelle' at Coachella 2019 & Beyond [Q&A]
January 7, 2019
Combining unpredictable arrangements of jazz, soul, funk, disco, and house, Polo & Pan recently invited US fans into their vibrant and immersive live show.
YUNGBLUD Enlists Justin Bieber for a Bar Fight and Might Run for Prime Minister | Quick 6
July 9, 2019
In anticipation of this year's rapidly approaching Lollapalooza, we have opened up the Ones To Watch vault to uncover footage from 2018′s festival.
Emotional Oranges Plays With a Sensual Double Entendre in "Just Like You"
August 27, 2019
"We started off writing about the double standard around women being open about masturbating... But it's really just a love song about passion and longing for your partner when they're not around."
![Relive So What!? With 3OH3!, Simple Plan, Maggie Lindemann, and More [Q&A] | The Noise](https://s3-us-west-2.amazonaws.com/onestowatch-v2/so-what-music-festival-2022-1654716012.png)
Relive So What!? With 3OH3!, Simple Plan, Maggie Lindemann, and More [Q&A] | The Noise
June 8, 2022
Revisit the insanity of So What!? Music Festival with us and some of our favorite artists.
whiterosemoxie's Diverse Debut 'white ceilings' Cements Him as a Prominent New Voice
April 29, 2020
whiterosemoxie jumps between genres without ever expensing or sacrificing quality.
Peach Tree Rascals Try to Find Their Way Through a Terrible Day in "Things Won't Go My Way"
March 30, 2020
"In the end, we're all just trying our best and it's about acknowledging that."