From the Site
![ALUS Puts a Sexual Twist on Willy Wonka in "Cherry" Video [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/alus-ones-to-watch-3_1572899419.jpg)
ALUS Puts a Sexual Twist on Willy Wonka in "Cherry" Video [Premiere]
November 4, 2019
"'Cherry' is a women's anthem for creating that fantasy world of desire."
Christian Kuria's "Losing You" Has Even Those of Us Without Synesthesia Seeing Colors
November 4, 2019
Kuria's latest single is brimming with color.
![mmmonika Makes Chores a Whole Lot More Fun in "Swamp Time" Video [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/mmmonika-ones-to-watch_1572897009.jpeg)
mmmonika Makes Chores a Whole Lot More Fun in "Swamp Time" Video [Premiere]
November 4, 2019
This is happy music for sad people.
Armani White's "2maro" Is a Spitfire Hip-Hop Declaration
November 4, 2019
White is a lyrical mastermind.
bbno$ and Yung Gravy's "shining on my ex" Is a Surefire Tik Tok Hit
November 4, 2019
"Dude, I'd be pissed off if this song blew up on TikTok."
Biig Piig Showcases Her Versatility and Dreamlike Vocals in 'No Place for Patience, Vol. 3'
November 4, 2019
Biig Piig has honed in on an innate ability to capture a unique feeling of comfort and groove.
Pink Sweat$, Omar Apollo, BENEE, and More Artists You Should Listen to Now | #NowWaatching Playlist
November 1, 2019
The best belated Halloween treat is a batch of new music.
Kid Hastings Invokes Fear of Change and Martin Scorsese in Debut EP 'Golden'
November 1, 2019
"There's a real fear in leaving home."
Dijon's "CRYBABY :*(" Is a Breathtaking Display of Raw Emotion
November 1, 2019
Dijon is the present and the future of indie music.
6LACK Hops on Snoh Aalegra's "I Want You Around" for a Timeless Work of Art
November 1, 2019
This is the definition of a match made in heaven.
Benjy Ali Boasts Soulful Vocals on the Reassuring "ALRIGHT"
January 29, 2021
Singer, songwriter, and, producer Benjy Ali demands attention with his soulful delivery and introspective songwriting.
![Gabrielle Current Muses on Love and Loss in the Timeless "If I Fall" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Gabrielle-Current-if-i-fall_1619628394.jpg)
Gabrielle Current Muses on Love and Loss in the Timeless "If I Fall" [Premiere]
April 28, 2021
"With this song, I wanted to capture how loss gave me a new understanding of myself."
Hans Williams' "Weekend" Is Just a Little Taste of Summer
May 5, 2021
Short, but sweet; Williams' latest is a guilt-free escape.
Charlie Powers Wears His Heart on His Sleeve on "Alone With Myself"
September 8, 2021
"Alone with Myself" is a contemplative demonstration of Powers' musical confidence.
![Sam Valdez Can't Shake Her "Toothache" in New Vintage Visuals [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/sammy v - 2_1594068207.jpg)
Sam Valdez Can't Shake Her "Toothache" in New Vintage Visuals [Premiere]
July 6, 2020
The echoing shoegaze, Americana track highlights Valdez's staple sound, while delivering a fresh and haunting atmosphere, acting as a glowing backdrop for her storytelling lyrics.
![Thoreau's "These Days" Is an All Too Relatable Story [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Thoreau - otw_1597348007.png)
Thoreau's "These Days" Is an All Too Relatable Story [Premiere]
August 13, 2020
The self-produced singer/songwriter, Thoreau, is back with a vivacious new single entitled "These Days."
![BIIANCO's New Video Is the Ultimate Embodiment of Embracing Our Eccentricities [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Biianca_1598642092.jpg)
BIIANCO's New Video Is the Ultimate Embodiment of Embracing Our Eccentricities [Premiere]
August 28, 2020
BIIANCO is a unique artist boldly standing out and defying your typical norms.
Get Lost in "Oblivion" With Alaska Reid
November 16, 2020
Produced by A.G. Cook and Rodaidh McDonald, "Oblivion" feels deeply personal, like finding a stranger's journal on the street.
100 gecs Redefine Holiday Cheer With "sympathy 4 the grinch"
December 7, 2020
"sympathy 4 the grinch" is a hyperpop injection to the holiday canon.
Unusual Demont Delivers a Mesmerizing Vibe in the Prince-Inspired "Purple"
April 9, 2021
"Purple" sees Unusual Demont branching into a much more seductive and hypnotic style.