From the Site
![ALUS Puts a Sexual Twist on Willy Wonka in "Cherry" Video [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/alus-ones-to-watch-3_1572899419.jpg)
ALUS Puts a Sexual Twist on Willy Wonka in "Cherry" Video [Premiere]
November 4, 2019
"'Cherry' is a women's anthem for creating that fantasy world of desire."
Christian Kuria's "Losing You" Has Even Those of Us Without Synesthesia Seeing Colors
November 4, 2019
Kuria's latest single is brimming with color.
![mmmonika Makes Chores a Whole Lot More Fun in "Swamp Time" Video [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/mmmonika-ones-to-watch_1572897009.jpeg)
mmmonika Makes Chores a Whole Lot More Fun in "Swamp Time" Video [Premiere]
November 4, 2019
This is happy music for sad people.
Armani White's "2maro" Is a Spitfire Hip-Hop Declaration
November 4, 2019
White is a lyrical mastermind.
bbno$ and Yung Gravy's "shining on my ex" Is a Surefire Tik Tok Hit
November 4, 2019
"Dude, I'd be pissed off if this song blew up on TikTok."
Biig Piig Showcases Her Versatility and Dreamlike Vocals in 'No Place for Patience, Vol. 3'
November 4, 2019
Biig Piig has honed in on an innate ability to capture a unique feeling of comfort and groove.
Pink Sweat$, Omar Apollo, BENEE, and More Artists You Should Listen to Now | #NowWaatching Playlist
November 1, 2019
The best belated Halloween treat is a batch of new music.
Kid Hastings Invokes Fear of Change and Martin Scorsese in Debut EP 'Golden'
November 1, 2019
"There's a real fear in leaving home."
Dijon's "CRYBABY :*(" Is a Breathtaking Display of Raw Emotion
November 1, 2019
Dijon is the present and the future of indie music.
6LACK Hops on Snoh Aalegra's "I Want You Around" for a Timeless Work of Art
November 1, 2019
This is the definition of a match made in heaven.
Hannah Jadagu on the Black Artists That Inspire Her
June 16, 2021
From SZA to Yves Tumor, Jadagu's influences are as diverse as her nuanced sound.
Viral Sensation Lil Mariko Returns With the Four Loko-Fueled "Boring"
July 16, 2021
Lil Mariko's "Boring" was written to launch Four Loko Records, which may just be the wildest sentence I've written this year.
Christian Blue Flexes a Versatile and Unpredictable Flow on "Pink Soda"
August 16, 2021
"Pink Soda" exists as a nebulous fusion of unorthodox hip-hop, skittering production, and alternative flourishes.
![OSTON Holds Up a Literal Mirror to Her Everyday Life in "Sour" Visual [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/oston-sour-video_1631725278.jpeg)
OSTON Holds Up a Literal Mirror to Her Everyday Life in "Sour" Visual [Premiere]
September 15, 2021
The new visual for "Sour" sees Oston opening up about deep-rooted insecurities.
Max Leone Releases Stripped-Down Demo "in case (there's a change of heart)
January 5, 2021
Max Leone's new demo track "in case (there's a change of heart)" arrives on the heels of Leone's recently released single "5," which also demonstrates his style of being minimalist yet mesmerizing.
Jesse Gold's "R.I.P" Is a Powerful Admittance of Struggle and Self-Doubt
March 31, 2021
"R.I.P" is a refreshingly honest and intimate tour de force.
Kevin Abstract Enlists Ryan Beatty For the Anthemic, Bittersweet "Sierra Nights"
August 19, 2021
If anybody knows how to feed their fans, it's Kevin Abstract.
![Allison Ponthier, the Most Authentic NYC Cowboy Is Hitting the Road [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/allison-ponthier-live-interview_1630518755.jpg)
Allison Ponthier, the Most Authentic NYC Cowboy Is Hitting the Road [Q&A]
September 1, 2021
"It's important to know yourself and accept yourself despite your thorns and learning to overcome them."
NIKI DEMAR Proves a Pop Tour De Force With 'Nights Alone'
September 3, 2021
Nights Alone collects the emotional debris of two years and transforms it into pop perfection.
chloe moriondo Unveils the Star-Studded "Favorite Band" Video
September 30, 2021
The video features cameos from Simple Plan, All Time Low, Pierce The Veil, and more.