From the Site
![ALUS Puts a Sexual Twist on Willy Wonka in "Cherry" Video [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/alus-ones-to-watch-3_1572899419.jpg)
ALUS Puts a Sexual Twist on Willy Wonka in "Cherry" Video [Premiere]
November 4, 2019
"'Cherry' is a women's anthem for creating that fantasy world of desire."
Christian Kuria's "Losing You" Has Even Those of Us Without Synesthesia Seeing Colors
November 4, 2019
Kuria's latest single is brimming with color.
![mmmonika Makes Chores a Whole Lot More Fun in "Swamp Time" Video [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/mmmonika-ones-to-watch_1572897009.jpeg)
mmmonika Makes Chores a Whole Lot More Fun in "Swamp Time" Video [Premiere]
November 4, 2019
This is happy music for sad people.
Armani White's "2maro" Is a Spitfire Hip-Hop Declaration
November 4, 2019
White is a lyrical mastermind.
bbno$ and Yung Gravy's "shining on my ex" Is a Surefire Tik Tok Hit
November 4, 2019
"Dude, I'd be pissed off if this song blew up on TikTok."
Biig Piig Showcases Her Versatility and Dreamlike Vocals in 'No Place for Patience, Vol. 3'
November 4, 2019
Biig Piig has honed in on an innate ability to capture a unique feeling of comfort and groove.
Pink Sweat$, Omar Apollo, BENEE, and More Artists You Should Listen to Now | #NowWaatching Playlist
November 1, 2019
The best belated Halloween treat is a batch of new music.
Kid Hastings Invokes Fear of Change and Martin Scorsese in Debut EP 'Golden'
November 1, 2019
"There's a real fear in leaving home."
Dijon's "CRYBABY :*(" Is a Breathtaking Display of Raw Emotion
November 1, 2019
Dijon is the present and the future of indie music.
6LACK Hops on Snoh Aalegra's "I Want You Around" for a Timeless Work of Art
November 1, 2019
This is the definition of a match made in heaven.
![ARI Turns a Nightmare Into the Dance-Inducing Single "Oh Well" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ari-oh-well_1585248908.jpeg)
ARI Turns a Nightmare Into the Dance-Inducing Single "Oh Well" [Premiere]
March 26, 2020
ARI has all the makings of a rising pop star.
Almondmilkhunni's "Henni Heartbreak" Will Get You in and Through Your Feels
March 5, 2020
Get familiar with the college dropout triple-threat with an undeniable talent for nostalgic pop-R&B.
Who Is Gracie Abrams?
December 2, 2021
Few rising artists feel as timeless as Gracie Abrams.
![Emo Never Dies: A Conversation With Emo Nite Founders T.J. Petracca and Morgan Freed [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/emo-nite-interview_1646333148.jpeg)
Emo Never Dies: A Conversation With Emo Nite Founders T.J. Petracca and Morgan Freed [Q&A]
March 3, 2022
"You can't stay in one place your entire life, you gotta grow."
Ambar Lucid Welcomes a New Era of Self-Acceptance With "girl ur so pretty"
May 12, 2022
Lucid's latest is "inspired by the color pink, sparkles, and characters like Rue and Jules from Euphoria."
The Greeting Committee's 'Dandelion' Is a Raw and Beautiful Breakup Album
September 27, 2021
<i>Dandelion</i> is a collective piece of solace, one that lets you know there is comfort to be found in when and how you choose to move on.
Hatchie Questions Her Past Relationship in "Without A Blush" Video
February 27, 2019
Hatchie's first single from her forthcoming album is a promising window into Hatchie's compelling future.
![UMI - "Remember Me" [Live + Interview] | All Eyes On](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Umi-live-ones-to-watch_1560287994.jpg)
UMI - "Remember Me" [Live + Interview] | All Eyes On
June 11, 2019
Existing at the crossroads of alternative neo-soul and R&B is UMI and her otherworldly brand of bedroom R&B.
Scarypoolparty Is More Than an American Idol
June 24, 2019
Scarypoolparty is destined to become a household name.
Brittany Howard Reminds Us to Live in the Moment in "Stay High"
July 18, 2019
The Alabama Shakes frontwoman is a vibrant spirit that is constantly maturing and evolving.