From the Site
![We're "All In" for Bearson's New Collab With Georgia Ku and JRM [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/bearson-ones-to-watch_1574370074.jpg)
We're "All In" for Bearson's New Collab With Georgia Ku and JRM [Premiere]
November 21, 2019
Bearson has us falling in love with his music all over again.
Ginger Root Goes Back to School in Darling "B4" Visual
November 21, 2019
For all the kids who wanted to be in an "Indie Band" when they grew up.
The Best New Artists of the 2010s (According to the Grammys)
November 21, 2019
Remember that time fun. beat out Frank Ocean? We do.
Baby Keem's 'DIE FOR MY B*TCH' Is the Hip-Hop Breakthrough We Needed
November 20, 2019
Baby Keem is here. Catch up.
5 Ways the Adult Swim Festival Made a Huge Splash
November 20, 2019
2019's Adult Swim Festival did not disappoint.
The Best Reactions to BTS Getting Shut Out of the 2020 Grammys
November 20, 2019
In case you needed to kick off your day with some piping hot tea ðŸµ
Deaton Chris Anthony Dances to the Beat of His Own Drum in 'BO Y'
November 20, 2019
BO Y is a wicked fast-paced, crisp '80s synth club kid's dream.
![Mills. Charts a Path to Never Doubting Your Dreams in "Crowns" Video [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/mills-ones-to-watch_1574266969.jpg)
Mills. Charts a Path to Never Doubting Your Dreams in "Crowns" Video [Premiere]
November 20, 2019
"Crowns" is an ode to the past as much as it is a gift to your future self.
![Ayoni Sets the Ultimate Mood in "Rap Songs" Video [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ayoni-ones-to-watch_1574266363.jpeg)
Ayoni Sets the Ultimate Mood in "Rap Songs" Video [Premiere]
November 20, 2019
Ayoni's latest music video emanates a mystic energy.
![Ali Barter on Letting Go of Perfection [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ali-barter-ones-to-watch_1574200799.jpg)
Ali Barter on Letting Go of Perfection [Q&A]
November 19, 2019
"It's less like we have to hit a quota and more like people are getting bored of just seeing four dudes in a band."
Hannah Jadagu on the Black Artists That Inspire Her
June 16, 2021
From SZA to Yves Tumor, Jadagu's influences are as diverse as her nuanced sound.
BIM Speaks on the Black Voices Who Changed Music For Her
June 24, 2021
BIM charts out a legacy of impressive black talent that shaped today's music landscape.
![OSTON Holds Up a Literal Mirror to Her Everyday Life in "Sour" Visual [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/oston-sour-video_1631725278.jpeg)
OSTON Holds Up a Literal Mirror to Her Everyday Life in "Sour" Visual [Premiere]
September 15, 2021
The new visual for "Sour" sees Oston opening up about deep-rooted insecurities.
chloe moriondo Unveils the Star-Studded "Favorite Band" Video
September 30, 2021
The video features cameos from Simple Plan, All Time Low, Pierce The Veil, and more.
Kembe X's "Scared" Is an Honest and Aggressive Lyrical Display
November 2, 2020
The Chicago born rapper Kembe X is a master at conveying internal struggle over dark and ominous instrumentals.
Arlo Parks' 'Collapsed In Sunbeams' Is a Shining Self-Introduction
February 1, 2021
"It's a story about those big moments that you have to weather in friendships."
Yeek Gets Eccentric on "3000 Miles (Baby Baby)"
February 8, 2021
"3000 Miles" is the kind of song that makes the most sense when you're, in Yeek's own words, "higher than a kite."
Jesse Gold's "R.I.P" Is a Powerful Admittance of Struggle and Self-Doubt
March 31, 2021
"R.I.P" is a refreshingly honest and intimate tour de force.
Viral Sensation Lil Mariko Returns With the Four Loko-Fueled "Boring"
July 16, 2021
Lil Mariko's "Boring" was written to launch Four Loko Records, which may just be the wildest sentence I've written this year.
Christian Blue Flexes a Versatile and Unpredictable Flow on "Pink Soda"
August 16, 2021
"Pink Soda" exists as a nebulous fusion of unorthodox hip-hop, skittering production, and alternative flourishes.