From the Site
Alaina Castillo Is a Backseat-Driving Fashionista in "No Importa" Video
November 29, 2019
Castillo is securing her place as the next pop icon.
Baby Rose Delivers 'To: You' for All Your Holiday Feels
November 27, 2019
'To: You' is a soul-infused early holiday present neatly wrapped in R&B elegance.
![Jay Loud Escaped Naptown, and Now It's Shaping His Music [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/jay-loud-ones-to-watch_1574882602.jpg)
Jay Loud Escaped Naptown, and Now It's Shaping His Music [Q&A]
November 27, 2019
"Naptown is like a maze... either you fail or you find a way to get out."
Anna Sofia Gets Roped Into Socializing in "No Fun" Video
November 27, 2019
An introvert's anthem.
Blossoms Go Straight for the Heartstrings in "The Keeper" Visual
November 26, 2019
Shot entirely on Super 8 film, Blossoms' new video has us asking who is our "keeper?"
![No Joy Is Going Through Their Radiohead 'Kid A' Phase [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/no-joy-ones-to-watch_1574880274.jpeg)
No Joy Is Going Through Their Radiohead 'Kid A' Phase [Q&A]
November 26, 2019
"It can be so easy to just keep making the same thing you do all of the time..." No Joy is striving for something different.
![Riker and The Beachcombers Escape to Sea in "She Just Wants to Be Famous" Video [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/riker-lynch-and-the-beachcombs-ones-to-watch_1574793940.jpg)
Riker and The Beachcombers Escape to Sea in "She Just Wants to Be Famous" Video [Premiere]
November 26, 2019
"Tropical islands, the beach, good vibes, fun music, rum, and tequila." Riker and The Beachcombers have it all.
![New Music With a Side of Gratitude: Mt. Joy on What's Next in 2020 [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/mt-joy-ones-to-watch_1574730961.png)
New Music With a Side of Gratitude: Mt. Joy on What's Next in 2020 [Q&A]
November 25, 2019
Mt. Joy has come a long way in a short time, and we cannot wait to see what 2020 has in store.
X Lovers' 'virgin' Is an Avalanche of Emotional Depth
November 25, 2019
X Lovers has dispatched a wellspring of emotions for you to bask in.
![Juke Ross Chronicles the Highs and Lows of His Life in 'Drifting Apart' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/juke-ross-ones-to-watch_1574712265.jpg)
Juke Ross Chronicles the Highs and Lows of His Life in 'Drifting Apart' [Q&A]
November 25, 2019
"I saved up some money, pawned the only jewelry I had, and bought my first guitar."
ROLE MODEL Opts for a Low-key Relationship in Earnest "minimal"
May 6, 2019
ROLE MODEL continues to be our favorite sad boy.
Dua Saleh, RMR, Kiana Ledé, and More Artists You Should Listen to Now | #NowWatching
June 12, 2020
This Friday features a #NowWatching playlist filled with amazing voices from the BIPOC community and beyond. From Dua Saleh's powerful ROSETTA, to Kiana Ledé's open letter to the president, to a new jazzy tune from Jorja Smith, this week's playlist is a perfect soundtrack for your weekend.
salem ilese Pens an Ode to "Ben & Jerry," the Only Guys Who'll Never Do You Wrong
August 20, 2021
There are only two men I trust in this world and they made half baked ice cream.
Abhi the Nomad Sets His Eyes on the Universe
September 2, 2021
In his fourth studio album, Abhi the Nomad delivers a perfect blend of hip-hop, funk, and R&B.
![SEBASTIAN PAUL Scores Your Latest Regretted Impulse With "INDULGE" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/sebastian-paul-ones-to-watch-2_1563376727.jpeg)
SEBASTIAN PAUL Scores Your Latest Regretted Impulse With "INDULGE" [PREMIERE]
July 17, 2019
"... a song about human nature. The entire track is describing a single fleeting moment, in which impulsiveness reigns over one's better judgment."
![Betcha's "If That's Alright" Is a Song For Any Mood [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/betcha-if-it's-alright_1583425914.jpg)
Betcha's "If That's Alright" Is a Song For Any Mood [Premiere]
March 5, 2020
"'If That's Alright' captures a sound we feel we've been chasing for years."
Daniela Andrade Paints an Empowering Portrait of Female Immigrants in "Tamale" Video
February 18, 2020
Andrade pairs her Honduran identity alongside the sweet anticipation of prepping tamales and horchata.
![Welcome to Jackson Lundy's Amalgamation of Sound [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/jackson_lundy - otw_1590607596.jpg)
Welcome to Jackson Lundy's Amalgamation of Sound [Premiere]
May 27, 2020
In the vein of Ones to Watch favorites such as Brasstracks, Tom Misch, Jordan Rakei, and others of that ilk, Lundy is able to fuse R&B, Jazz, Folk, and many other genres into unescapable grooves.
The Driver Era Take Us On Tour in Energetic "Feel You Now" Music Video
April 16, 2019
From disregarding genre boundaries to walking away from their record deal with Hollywood Records, the Lynch brothers are fearless.
Cuco Links Up With Jean Carter for a Love/Hate Bop in "Bossa No Sé"
May 23, 2019
The new single, which is set to appear on Cuco's long-awaited debut album via Interscope Records, also arrives ahead of his forthcoming North American tour.