From the Site
Alaina Castillo Is a Backseat-Driving Fashionista in "No Importa" Video
November 29, 2019
Castillo is securing her place as the next pop icon.
Baby Rose Delivers 'To: You' for All Your Holiday Feels
November 27, 2019
'To: You' is a soul-infused early holiday present neatly wrapped in R&B elegance.
![Jay Loud Escaped Naptown, and Now It's Shaping His Music [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/jay-loud-ones-to-watch_1574882602.jpg)
Jay Loud Escaped Naptown, and Now It's Shaping His Music [Q&A]
November 27, 2019
"Naptown is like a maze... either you fail or you find a way to get out."
Anna Sofia Gets Roped Into Socializing in "No Fun" Video
November 27, 2019
An introvert's anthem.
Blossoms Go Straight for the Heartstrings in "The Keeper" Visual
November 26, 2019
Shot entirely on Super 8 film, Blossoms' new video has us asking who is our "keeper?"
![No Joy Is Going Through Their Radiohead 'Kid A' Phase [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/no-joy-ones-to-watch_1574880274.jpeg)
No Joy Is Going Through Their Radiohead 'Kid A' Phase [Q&A]
November 26, 2019
"It can be so easy to just keep making the same thing you do all of the time..." No Joy is striving for something different.
![Riker and The Beachcombers Escape to Sea in "She Just Wants to Be Famous" Video [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/riker-lynch-and-the-beachcombs-ones-to-watch_1574793940.jpg)
Riker and The Beachcombers Escape to Sea in "She Just Wants to Be Famous" Video [Premiere]
November 26, 2019
"Tropical islands, the beach, good vibes, fun music, rum, and tequila." Riker and The Beachcombers have it all.
![New Music With a Side of Gratitude: Mt. Joy on What's Next in 2020 [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/mt-joy-ones-to-watch_1574730961.png)
New Music With a Side of Gratitude: Mt. Joy on What's Next in 2020 [Q&A]
November 25, 2019
Mt. Joy has come a long way in a short time, and we cannot wait to see what 2020 has in store.
X Lovers' 'virgin' Is an Avalanche of Emotional Depth
November 25, 2019
X Lovers has dispatched a wellspring of emotions for you to bask in.
![Juke Ross Chronicles the Highs and Lows of His Life in 'Drifting Apart' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/juke-ross-ones-to-watch_1574712265.jpg)
Juke Ross Chronicles the Highs and Lows of His Life in 'Drifting Apart' [Q&A]
November 25, 2019
"I saved up some money, pawned the only jewelry I had, and bought my first guitar."
Charlotte Lawrence Offers a Striking Critique of Society in "God Must Be Doing Cocaine"
November 15, 2019
Lawrence is no longer a pop star in the making. She is a genreless artist taking to heart society's failings.
ROLE MODEL's 'oh, how perfect' Is for All the Freaks and Geeks
November 13, 2019
ROLE MODEL is the Timothée Chalamet of music. Young, dreamy, and beautifully tormented.
![Charlie Burg Is Transforming Literary Inspiration Into Stunning Music [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/charlie-burg-ones-to-watch-2_1560970485.jpeg)
Charlie Burg Is Transforming Literary Inspiration Into Stunning Music [NEW ARTIST DISCOVERY]
January 24, 2019
From the warmth of soul, the intricacies of funk, the bent of left-of-center pop, to the art of jazz-inspired spoken word, Burg's vision is one worth getting lost in.
Bryce Vine Romanticizes Cali Culture in "La La Land" Video
April 16, 2019
Before Bryce Vine drops his debut album, 'Carnival,' waste your time with him in California with the "La La Land" music video.
Yeek Does Not Waste a Moment in the Impressive 'IDK WHERE'
May 13, 2019
Yeek is thriving in a genreless era.
Aries' "Conversations" Is Not Afraid to Beg For Your Attention
December 9, 2020
Reveling in an intoxicating fusion of slacker rock, West Coast alternative, and emo rap, Aries' latest feels surprisingly laser-focused.
Deante' Hitchcock on Atlanta Rap, the Dreamville Sessions, and His Debut Album 'BETTER'
May 7, 2020
We sit down (via email) with the Atlanta upstart ahead of his highly-anticipated major label debut album.
Alec Benjamin, Oliver Tree, Teamarr, and More Artists You Should Listen to Now | #NowWatching
May 29, 2020
The best new music playlist on Ones To Watch.
Boyish Enter the Ring in "I Think I Hate It Here"
April 18, 2022
"I Think I Hate It Here" is a whirlwind of unconventional distorted sounds and ethereal textures."
6LACK Hops on Snoh Aalegra's "I Want You Around" for a Timeless Work of Art
November 1, 2019
This is the definition of a match made in heaven.