From the Site
Alaina Castillo Is a Backseat-Driving Fashionista in "No Importa" Video
November 29, 2019
Castillo is securing her place as the next pop icon.
Baby Rose Delivers 'To: You' for All Your Holiday Feels
November 27, 2019
'To: You' is a soul-infused early holiday present neatly wrapped in R&B elegance.
![Jay Loud Escaped Naptown, and Now It's Shaping His Music [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/jay-loud-ones-to-watch_1574882602.jpg)
Jay Loud Escaped Naptown, and Now It's Shaping His Music [Q&A]
November 27, 2019
"Naptown is like a maze... either you fail or you find a way to get out."
Anna Sofia Gets Roped Into Socializing in "No Fun" Video
November 27, 2019
An introvert's anthem.
Blossoms Go Straight for the Heartstrings in "The Keeper" Visual
November 26, 2019
Shot entirely on Super 8 film, Blossoms' new video has us asking who is our "keeper?"
![No Joy Is Going Through Their Radiohead 'Kid A' Phase [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/no-joy-ones-to-watch_1574880274.jpeg)
No Joy Is Going Through Their Radiohead 'Kid A' Phase [Q&A]
November 26, 2019
"It can be so easy to just keep making the same thing you do all of the time..." No Joy is striving for something different.
![Riker and The Beachcombers Escape to Sea in "She Just Wants to Be Famous" Video [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/riker-lynch-and-the-beachcombs-ones-to-watch_1574793940.jpg)
Riker and The Beachcombers Escape to Sea in "She Just Wants to Be Famous" Video [Premiere]
November 26, 2019
"Tropical islands, the beach, good vibes, fun music, rum, and tequila." Riker and The Beachcombers have it all.
![New Music With a Side of Gratitude: Mt. Joy on What's Next in 2020 [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/mt-joy-ones-to-watch_1574730961.png)
New Music With a Side of Gratitude: Mt. Joy on What's Next in 2020 [Q&A]
November 25, 2019
Mt. Joy has come a long way in a short time, and we cannot wait to see what 2020 has in store.
X Lovers' 'virgin' Is an Avalanche of Emotional Depth
November 25, 2019
X Lovers has dispatched a wellspring of emotions for you to bask in.
![Juke Ross Chronicles the Highs and Lows of His Life in 'Drifting Apart' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/juke-ross-ones-to-watch_1574712265.jpg)
Juke Ross Chronicles the Highs and Lows of His Life in 'Drifting Apart' [Q&A]
November 25, 2019
"I saved up some money, pawned the only jewelry I had, and bought my first guitar."
Anthony Russo Pens a Song For the Lost Generation in "Kansas"
May 21, 2021
Free-spirited and aimless but not hopeless, Russo is proving that the next generation is just here for a good time.
Johnny Ashby Returns to Nature in New Indie Folk Track "Wild"
May 21, 2021
"Wild" is warming and stirring both in its sound and theme.
![Will Hyde Breaks Out of His Shell With "meant to be." [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/WillHydePress-otw_1594838987.jpg)
Will Hyde Breaks Out of His Shell With "meant to be." [Premiere]
July 15, 2020
Piggy backing off his first single, Hyde steps up his game production-wise with "meant to be." and proves himself as an emerging artist ready to take the reins in this industry.
![Sugar Joans Bookmarks the End of Summer With "Perfect" Video [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Sugar Joans - Perfect_1601314155.jpg)
Sugar Joans Bookmarks the End of Summer With "Perfect" Video [Premiere]
September 28, 2020
Los Angeles-based singer Sugar Joans is back with a new video for her latest single "Perfect."
Rewind: Our 5 Favorite Music Videos of Last Week
March 29, 2022
Featuring one of our favorite soft reveals of 2022.
Tebi Rex Plant Their Roots on the Emotional Journey 'It's Gonna Be Okay'
October 29, 2021
Broken into three parts, <i>It's Gonna Be Okay</i> lacks a true resolution but does not lack when it comes to emotional pathos.
Jayde Returns with Her Vibrant New Single"f this"
March 5, 2021
It's rare an artist can instantly pull you in through the strength of their vocals, but that's exactly what Jayde accomplishes with every new single.
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Raina Sokolov-Gonzalez Drops the Empowering New Single "Better For You"
March 9, 2021
New Yorker Raina Sokolov-Gonzalez has just released her single "Better For You" and it's a whole hypnotic vibe. For You" below.
Brother. Drop Cryptic New Visuals for "EZ"
March 19, 2021
Indie/alt band Brother. have just unveiled their video for their latest single "EZ."
![Ash Leone's Latest Visual Has Us "Hungry" For More [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ash-leone-hungry_1618599680.jpeg)
Ash Leone's Latest Visual Has Us "Hungry" For More [Premiere]
April 16, 2021
"Hungry" is an ever-so-satisfying R&B jaunt, one that leaves you craving for more.