From the Site
Alaina Castillo Is a Backseat-Driving Fashionista in "No Importa" Video
November 29, 2019
Castillo is securing her place as the next pop icon.
Baby Rose Delivers 'To: You' for All Your Holiday Feels
November 27, 2019
'To: You' is a soul-infused early holiday present neatly wrapped in R&B elegance.
![Jay Loud Escaped Naptown, and Now It's Shaping His Music [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/jay-loud-ones-to-watch_1574882602.jpg)
Jay Loud Escaped Naptown, and Now It's Shaping His Music [Q&A]
November 27, 2019
"Naptown is like a maze... either you fail or you find a way to get out."
Anna Sofia Gets Roped Into Socializing in "No Fun" Video
November 27, 2019
An introvert's anthem.
Blossoms Go Straight for the Heartstrings in "The Keeper" Visual
November 26, 2019
Shot entirely on Super 8 film, Blossoms' new video has us asking who is our "keeper?"
![No Joy Is Going Through Their Radiohead 'Kid A' Phase [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/no-joy-ones-to-watch_1574880274.jpeg)
No Joy Is Going Through Their Radiohead 'Kid A' Phase [Q&A]
November 26, 2019
"It can be so easy to just keep making the same thing you do all of the time..." No Joy is striving for something different.
![Riker and The Beachcombers Escape to Sea in "She Just Wants to Be Famous" Video [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/riker-lynch-and-the-beachcombs-ones-to-watch_1574793940.jpg)
Riker and The Beachcombers Escape to Sea in "She Just Wants to Be Famous" Video [Premiere]
November 26, 2019
"Tropical islands, the beach, good vibes, fun music, rum, and tequila." Riker and The Beachcombers have it all.
![New Music With a Side of Gratitude: Mt. Joy on What's Next in 2020 [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/mt-joy-ones-to-watch_1574730961.png)
New Music With a Side of Gratitude: Mt. Joy on What's Next in 2020 [Q&A]
November 25, 2019
Mt. Joy has come a long way in a short time, and we cannot wait to see what 2020 has in store.
X Lovers' 'virgin' Is an Avalanche of Emotional Depth
November 25, 2019
X Lovers has dispatched a wellspring of emotions for you to bask in.
![Juke Ross Chronicles the Highs and Lows of His Life in 'Drifting Apart' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/juke-ross-ones-to-watch_1574712265.jpg)
Juke Ross Chronicles the Highs and Lows of His Life in 'Drifting Apart' [Q&A]
November 25, 2019
"I saved up some money, pawned the only jewelry I had, and bought my first guitar."
![Skofee's "Polished" Is a Middle Finger to Self-Doubt [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/SKofee - otw_1597256828.jpg)
Skofee's "Polished" Is a Middle Finger to Self-Doubt [Premiere]
August 12, 2020
Los Angeles-based Alt-pop artist Skofee drops off the premiere of her new video for "Polished."
![Tia Gostelow Drops Unfiltered New Visuals for "Psycho" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Tia - otw_1598450090.jpg)
Tia Gostelow Drops Unfiltered New Visuals for "Psycho" [Premiere]
August 26, 2020
Australian artist Tia Gostelow gives her take on relationship gaslighting in new single "Psycho."
LOCS Proves His Self-Worth on "Nothing Less"
August 31, 2020
What started as just a dream is quickly becoming a reality for up and coming hip hop artist, LOCS.
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Bree Runway Has Arrived
November 6, 2020
With the release of her latest EP '2000AND4EVA,' we caught up with the destructive pop artist to talk about her signature sound, her experiences with colorism, performing for Michelle Obama, and more.
Mia Gladstone's Vibrant 'CYCLE/S' EP Serves Both Ear Candy and Food For Thought
December 7, 2020
When we think of something cyclical, monotony might come to mind; however, Mia Gladstone's CYCLE/S is anything but.
Scotty Apex's 'Starlight' Is a Psychedelic Journey Through His Internal Struggle
January 12, 2021
The Indianapolis native Scotty Apex bares his heart over dreamy trap instrumentals on his newest full length project.
The Night Game Takes Listeners on a Nostalgic Trip on "Beautiful Stranger"
February 8, 2021
Ahead of his second album, 'Dog Years,' dropping March 5, The Night Game has released the nostalgia-ridden single "Beautiful Stranger."
Priya Ragu Proves Music Is a Universal Language With "Chicken Lemon Rice"
February 10, 2021
Tamil-Swiss artist Priya Ragu has released her latest single, "Chicken Lemon Rice," the follow up to her critically acclaimed debut song, "Good Love 2.0."
Empty Glass? Pour Yourself Some milk.
February 11, 2021
The earring-wearing, sweater-sporting foursome titled milk is putting the alt back into pop with their newest single "You&I."
Noah Jack Paves His Own Path on "ANGST"
March 25, 2021
The newest artist to pave his own path in hyperpop is the Pennsylvania native, Noah Jack.