From the Site

BENEE's "Blu" Video Is Unsettling, Surreal, and Beautiful
December 18, 2019
Fantastical and transfixing.
Author:
Maxamillion Polo

LoveLeo's Viral Hit "BOYFREN" Is Setting the Stage for a 2020 Breakout Act
December 18, 2019
LoveLeo deservedly has the most viral song on the planet.
Author:
Maxamillion Polo
![YAS Speaks to Her Younger Self in the Ethereal "caroline" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/yas-ones-to-watch_1576629680.jpg)
YAS Speaks to Her Younger Self in the Ethereal "caroline" [Premiere]
December 17, 2019
"Ultimately, this song is about trying to make peace with your inner child."
Author:
Alissa Arunarsirakul

marcos g Is Turning Music From Dream to Reality
December 17, 2019
For marcos g, music was a distant dream, and now that dream is taking shape.
Author:
Precious Kato

Lauren Sanderson's "To The People I Hurt" Is a Raw Moment of Introspection
December 17, 2019
The final single from Sanderson's debut album arrives in breathtaking fashion.
Author:
Maxamillion Polo
![Baker Grace's "Like You" Is a Lovely Moment of Clarity [Premiere + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/baker-grace-ones-to-watch_1576601846.jpg)
Baker Grace's "Like You" Is a Lovely Moment of Clarity [Premiere + Q&A]
December 17, 2019
"When you dig deeper than what's on the surface, you start to realize people are more 'Like You' than you might think."
Author:
Alissa Arunarsirakul

keshi's "blue" Is a Heartbreaking Ode to Falling Out of Touch
December 17, 2019
Seemingly out of nowhere, keshi emerged as one of 2019's most promising artists.
Author:
Maxamillion Polo

Free Nationals Shine on Their Own in Long-Awaited Debut Album
December 16, 2019
The star-studded debut album sees the Free Nationals stepping into their own.
Author:
Precious Kato

Cyn Rings in the New Year With "What Are You Doing New Year's Eve?"
December 16, 2019
Cyn reimagines a 1947 holiday classic.
Author:
Alissa Arunarsirakul

RAYE's "Please Don't Touch" Is a Timeless Pop Outing
December 16, 2019
This is the perfect song to end your year, or better yet, the decade with.
Author:
Maxamillion Polo
![Terror Jr Gets Both Political & Emotional with 'Unfortunately, Terror Jr' Album [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/terror-jr-ones-to-watch.png)
Terror Jr Gets Both Political & Emotional with 'Unfortunately, Terror Jr' Album [Q&A]
January 29, 2019
"We both observe and soak in the world around us, so ignoring politics right now would mean putting intentional blinders on."
Author:
Alissa Arunarsirakul

Bryce Vine Romanticizes Cali Culture in "La La Land" Video
April 16, 2019
Before Bryce Vine drops his debut album, 'Carnival,' waste your time with him in California with the "La La Land" music video.
Author:
Alissa Arunarsirakul

$NOT Drops Hypnotic Visual For "PRESSURE"
May 7, 2020
"PRESSURE," video and all, is a promising illustration of hip-hop's woozy, limitless future.
Author:
Maxamillion Polo

Griff and Sigrid Make For a Perfect Match on "Head on Fire"
January 19, 2022
"Head on Fire" is everything you could want from a Griff and Sigrid song, and then some.
Author:
Kelly Park
![Winona Oak Proves She's Not One to Sleep on with Solo Debut, "He Don't Love Me" [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/winona-oak-ones-to-watch.jpg)
Winona Oak Proves She's Not One to Sleep on with Solo Debut, "He Don't Love Me" [NEW ARTIST DISCOVERY]
April 30, 2019
Introducing the ethereal songstress with a flair for the melancholic.
Author:
Rae Lemeshow-Barooshian

SEBASTIAN PAUL Copes With His Lingering Feelings in "BACK AND FORTH"
March 27, 2020
"Having very genuine feelings for someone, then having to cut them out of your life indefinitely, is a very bizarre experience."
Author:
Jenna Singer

Deante' Hitchcock on Atlanta Rap, the Dreamville Sessions, and His Debut Album 'BETTER'
May 7, 2020
We sit down (via email) with the Atlanta upstart ahead of his highly-anticipated major label debut album.
Author:
Tyler Borland

Alec Benjamin, Oliver Tree, Teamarr, and More Artists You Should Listen to Now | #NowWatching
May 29, 2020
The best new music playlist on Ones To Watch.
Author:
Malc.

Jenna Raine's Latest Pop Anthem Is Aimed at Your Ex Who “Fumbled the Bag”
September 2, 2022
"It's meant to help them realize that their ex is the one who messed up, not them."
Author:
Alessandra Rincon

ROLE MODEL's 'oh, how perfect' Is for All the Freaks and Geeks
November 13, 2019
ROLE MODEL is the Timothée Chalamet of music. Young, dreamy, and beautifully tormented.
Author:
Precious Kato