From the Site

Who Is 2021's Best New Artist?
January 27, 2020
Chances are it's probably someone who will go viral on TikTok in the next six months.
Author:
Maxamillion Polo

girl in red Makes Her Horror Film Debut in "Kate's Not Here"
January 27, 2020
Prepare to enter the terrifying world of <i>The Turning</i>.
Author:
Alissa Arunarsirakul

Poppy Ajudha and Mahalia's "Low Ride" Is the Ultimate Night Drive Mood
January 27, 2020
"Low Ride" brings back the charm of late '90s R&B queens.
Author:
Krista Marina Apardian

Kota the Friend Keeps It Real in 'Lyrics to Go, Vol. 1'
January 27, 2020
Kota the Friend's distinctive brand of hip-hop is rooted in complex ideas and thoughtful interpretation.
Author:
Emily Bird

iyla Replaces Feelings With a Crown in "Tattoo Tears"
January 25, 2020
"Tattoo Tears" dominates as a sophisticated resignation of feelings.
Author:
Janette Ayub

ROSALàA, Doja Cat, Tate McRae, and More Artists You Should Listen to Now | #NowWatching Playlist
January 25, 2020
The best new music playlist on Ones To Watch.
Author:
Maxamillion Polo
Alaina Castillo Wants You to Treat Every Day Like Its "valentine's day"
January 24, 2020
Castillo reminds us that "valentine's day" is not just about February 14.
Author:
Krista Marina Apardian

Chloe Kae's "Misconception" Is a Gripping Case of Nostalgia
January 24, 2020
Kae's debut solo venture is an understated work of art.
Author:
Precious Kato

sophie meiers' Haunting New Vision Is "unforgettable"
January 24, 2020
"unforgettable" is a noted departure for meiers, and one that is impossible to forget.
Author:
Maxamillion Polo

Zachary Knowles' "ghost" Is a 21st Century Ode to Vanishing Relationships
January 24, 2020
A song for anyone who has ever been ghosted.
Author:
Jenna Singer

ROLE MODEL Opts for a Low-key Relationship in Earnest "minimal"
May 6, 2019
ROLE MODEL continues to be our favorite sad boy.
Author:
Alyssa Yung

Dua Saleh, RMR, Kiana Ledé, and More Artists You Should Listen to Now | #NowWatching
June 12, 2020
This Friday features a #NowWatching playlist filled with amazing voices from the BIPOC community and beyond. From Dua Saleh's powerful ROSETTA, to Kiana Ledé's open letter to the president, to a new jazzy tune from Jorja Smith, this week's playlist is a perfect soundtrack for your weekend.
Author:
Malc.

salem ilese Pens an Ode to "Ben & Jerry," the Only Guys Who'll Never Do You Wrong
August 20, 2021
There are only two men I trust in this world and they made half baked ice cream.
Author:
Maxamillion Polo

Abhi the Nomad Sets His Eyes on the Universe
September 2, 2021
In his fourth studio album, Abhi the Nomad delivers a perfect blend of hip-hop, funk, and R&B.
Author:
Giselle Libby
![SEBASTIAN PAUL Scores Your Latest Regretted Impulse With "INDULGE" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/sebastian-paul-ones-to-watch-2_1563376727.jpeg)
SEBASTIAN PAUL Scores Your Latest Regretted Impulse With "INDULGE" [PREMIERE]
July 17, 2019
"... a song about human nature. The entire track is describing a single fleeting moment, in which impulsiveness reigns over one's better judgment."
Author:
Jenna Singer
![Betcha's "If That's Alright" Is a Song For Any Mood [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/betcha-if-it's-alright_1583425914.jpg)
Betcha's "If That's Alright" Is a Song For Any Mood [Premiere]
March 5, 2020
"'If That's Alright' captures a sound we feel we've been chasing for years."
Author:
Krista Marina Apardian

Daniela Andrade Paints an Empowering Portrait of Female Immigrants in "Tamale" Video
February 18, 2020
Andrade pairs her Honduran identity alongside the sweet anticipation of prepping tamales and horchata.
Author:
Emily Smith
![Welcome to Jackson Lundy's Amalgamation of Sound [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/jackson_lundy - otw_1590607596.jpg)
Welcome to Jackson Lundy's Amalgamation of Sound [Premiere]
May 27, 2020
In the vein of Ones to Watch favorites such as Brasstracks, Tom Misch, Jordan Rakei, and others of that ilk, Lundy is able to fuse R&B, Jazz, Folk, and many other genres into unescapable grooves.
Author:
Malc.

The Driver Era Take Us On Tour in Energetic "Feel You Now" Music Video
April 16, 2019
From disregarding genre boundaries to walking away from their record deal with Hollywood Records, the Lynch brothers are fearless.
Author:
Kelly Itatani

Cuco Links Up With Jean Carter for a Love/Hate Bop in "Bossa No Sé"
May 23, 2019
The new single, which is set to appear on Cuco's long-awaited debut album via Interscope Records, also arrives ahead of his forthcoming North American tour.
Author:
Maxamillion Polo