From the Site
Who Is 2021's Best New Artist?
January 27, 2020
Chances are it's probably someone who will go viral on TikTok in the next six months.
girl in red Makes Her Horror Film Debut in "Kate's Not Here"
January 27, 2020
Prepare to enter the terrifying world of <i>The Turning</i>.
Poppy Ajudha and Mahalia's "Low Ride" Is the Ultimate Night Drive Mood
January 27, 2020
"Low Ride" brings back the charm of late '90s R&B queens.
Kota the Friend Keeps It Real in 'Lyrics to Go, Vol. 1'
January 27, 2020
Kota the Friend's distinctive brand of hip-hop is rooted in complex ideas and thoughtful interpretation.
iyla Replaces Feelings With a Crown in "Tattoo Tears"
January 25, 2020
"Tattoo Tears" dominates as a sophisticated resignation of feelings.
ROSALàA, Doja Cat, Tate McRae, and More Artists You Should Listen to Now | #NowWatching Playlist
January 25, 2020
The best new music playlist on Ones To Watch.
Alaina Castillo Wants You to Treat Every Day Like Its "valentine's day"
January 24, 2020
Castillo reminds us that "valentine's day" is not just about February 14.
Chloe Kae's "Misconception" Is a Gripping Case of Nostalgia
January 24, 2020
Kae's debut solo venture is an understated work of art.
sophie meiers' Haunting New Vision Is "unforgettable"
January 24, 2020
"unforgettable" is a noted departure for meiers, and one that is impossible to forget.
Zachary Knowles' "ghost" Is a 21st Century Ode to Vanishing Relationships
January 24, 2020
A song for anyone who has ever been ghosted.
Easy Life and Arlo Parks' "Sangria" Is Intoxicating
November 7, 2019
This collaboration has us on cloud nine.
The 25 Best Albums of 2021 | Ones To Watch Staff Picks
December 14, 2021
These are the projects that soundtracked one hell of a year.
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Claire Rosinkranz and Jeremy Zucker Extend Summer With "Backyard Boy"
November 11, 2020
For the new version of "Backyard Boy," Rosinkranz taps fellow rising pop darling Jeremy Zucker.
![payton's "Drive Away" Is an Infectious Addition to Your Summer Soundtrack [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/payton-drive-away_1625857240.jpg)
payton's "Drive Away" Is an Infectious Addition to Your Summer Soundtrack [Premiere]
July 9, 2021
payton's latest serves as the perfect score for your teenage coming-of-age adventure.
Hinds' "Good Bad Times" Is a Superpowered Bop
February 4, 2020
"When people hear this record I want them to freak out and just go, 'What?'"
24kGoldn and Kaash Paige Connect For the Compelling Ballad "Unbelievable"
April 30, 2020
The chemistry between these two superstars in the making is undeniable.
Stranger Things' Maya Hawke Is Ready to Tell Her Own Story
May 5, 2020
With a remarkable self-awareness, Hawke intertwines folk's candid charm with a dazzling tenacity that screams Billboard Hot 100.
Adam Melchor's "Turnham Green" Is a Sobering Moment of Empathy
August 9, 2022
In his latest single, Melchor beautifully examines shared hurt and perspective.
The Wrecks' "I Love This Part" Is a Post-Apocalyptic Breakup Anthem
March 28, 2022
The Wrecks deliver a cathartic eruption of emotion.
KiNG MALA Evokes the Electrifying Magnetism of a "cult leader"
April 15, 2022
"I decided that instead of being sad I was just gonna be delusionally confident."