From the Site
Who Is 2021's Best New Artist?
January 27, 2020
Chances are it's probably someone who will go viral on TikTok in the next six months.
girl in red Makes Her Horror Film Debut in "Kate's Not Here"
January 27, 2020
Prepare to enter the terrifying world of <i>The Turning</i>.
Poppy Ajudha and Mahalia's "Low Ride" Is the Ultimate Night Drive Mood
January 27, 2020
"Low Ride" brings back the charm of late '90s R&B queens.
Kota the Friend Keeps It Real in 'Lyrics to Go, Vol. 1'
January 27, 2020
Kota the Friend's distinctive brand of hip-hop is rooted in complex ideas and thoughtful interpretation.
iyla Replaces Feelings With a Crown in "Tattoo Tears"
January 25, 2020
"Tattoo Tears" dominates as a sophisticated resignation of feelings.
ROSALàA, Doja Cat, Tate McRae, and More Artists You Should Listen to Now | #NowWatching Playlist
January 25, 2020
The best new music playlist on Ones To Watch.
Alaina Castillo Wants You to Treat Every Day Like Its "valentine's day"
January 24, 2020
Castillo reminds us that "valentine's day" is not just about February 14.
Chloe Kae's "Misconception" Is a Gripping Case of Nostalgia
January 24, 2020
Kae's debut solo venture is an understated work of art.
sophie meiers' Haunting New Vision Is "unforgettable"
January 24, 2020
"unforgettable" is a noted departure for meiers, and one that is impossible to forget.
Zachary Knowles' "ghost" Is a 21st Century Ode to Vanishing Relationships
January 24, 2020
A song for anyone who has ever been ghosted.
yeule Toes the Line Between Realism and Escapism
May 20, 2020
yeule's music seamlessly drifts between the tangible world and cyberspace.
Augustine Takes Us on a Whirlwind of Emotion on "Prom"
February 2, 2021
In the most beautiful mess of emotion, Swedish DIY artist, Augustine, releases a bucket of passion into his first single of the year "Prom."
Kota the Friend Keeps It Real in 'Lyrics to Go, Vol. 1'
January 27, 2020
Kota the Friend's distinctive brand of hip-hop is rooted in complex ideas and thoughtful interpretation.
![Samuel Jack Reminisces on the Good Times in "Feels Like Summer" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/03_PR SJ 19_1560468618.jpg)
Samuel Jack Reminisces on the Good Times in "Feels Like Summer" [PREMIERE]
June 13, 2019
"I hope this song transports whoever listens in the same way and puts a massive smile on their face."
Genres Don't Apply to Bryce Bishop
February 23, 2022
Bishop weaves together the threads of Midwest emo, anti-pop, hip-hop, and alternative to create a patchwork vision all his own.
Avery Lynch Walks Us Through 'The Kids Table,' Track By Track
August 24, 2022
'The Kids Table' sees the rising singer-songwriter search out new emotional highs and lows.
Deaton Chris Anthony, Clairo, and Coco & Clair Clair Take a VHS-Era Joyride in "RACECAR" Video
October 7, 2019
Clairo and Deaton Chris Anthony have followed up the critical praise of 'Immunity' with a heart-racing joyride.
Lewis Capaldi Reflects in "Before You Go," His Most Personal Tune to Date
November 19, 2019
Capaldi has come a long way since playing shows at pubs.
chloe moriondo's 'Spirit Orb' Is a Euphoric, Rapturous, and Heartfelt Outing
April 27, 2020
Few artists make music as easily relatable and sincere as moriondo.
Ayoni Opens Up About Her Life on "Unmoved (A Black Woman Truth)"
July 2, 2020
This could easily be one of the most powerful songs that has come across our desk in 2020.