From the Site
Who Is 2021's Best New Artist?
January 27, 2020
Chances are it's probably someone who will go viral on TikTok in the next six months.
girl in red Makes Her Horror Film Debut in "Kate's Not Here"
January 27, 2020
Prepare to enter the terrifying world of <i>The Turning</i>.
Poppy Ajudha and Mahalia's "Low Ride" Is the Ultimate Night Drive Mood
January 27, 2020
"Low Ride" brings back the charm of late '90s R&B queens.
Kota the Friend Keeps It Real in 'Lyrics to Go, Vol. 1'
January 27, 2020
Kota the Friend's distinctive brand of hip-hop is rooted in complex ideas and thoughtful interpretation.
iyla Replaces Feelings With a Crown in "Tattoo Tears"
January 25, 2020
"Tattoo Tears" dominates as a sophisticated resignation of feelings.
ROSALàA, Doja Cat, Tate McRae, and More Artists You Should Listen to Now | #NowWatching Playlist
January 25, 2020
The best new music playlist on Ones To Watch.
Alaina Castillo Wants You to Treat Every Day Like Its "valentine's day"
January 24, 2020
Castillo reminds us that "valentine's day" is not just about February 14.
Chloe Kae's "Misconception" Is a Gripping Case of Nostalgia
January 24, 2020
Kae's debut solo venture is an understated work of art.
sophie meiers' Haunting New Vision Is "unforgettable"
January 24, 2020
"unforgettable" is a noted departure for meiers, and one that is impossible to forget.
Zachary Knowles' "ghost" Is a 21st Century Ode to Vanishing Relationships
January 24, 2020
A song for anyone who has ever been ghosted.
Swansea Skag Trades Addiction For Connection on 'you'll be dead before you know it'
December 17, 2021
Swansea Skag is experimental, raw, and refreshingly authentic.
BENEE Finds Herself Torn Between Desire and Heartbreak in "Want Me Back"
June 14, 2019
+ Catch BENEE live in Los Angeles on June 19 at our Baà±o Flaco showcase.
Clinton Kane Isn't Afraid of Feeling Something
December 26, 2019
This is what owning your fears and discovering ways to cope feels and sounds like.
Who Is Nessa Barrett? | Nessa Barrett on Viral Fame and Online Trolls
August 17, 2021
Meet the viral artist poised for superstardom.
Faouzia Sounds More Self-Assured Than Ever on "Hero"
June 29, 2021
There are no two ways about it, Faouzia is destined for pop stardom
Trevor Daniel's Debut Album 'Nicotine' Already Has Us Hooked
March 27, 2020
Daniel's signature sound bears an addictive magic.
The Albums That Got Us Through School | Staff Picks
September 18, 2019
What album served as your guiding light through those tumultuous school years?
![Michael Seyer Is Creating Timeless 'Nostalgia' [Premiere + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/michael-seyer-ones-to-watch_1573059613.jpg)
Michael Seyer Is Creating Timeless 'Nostalgia' [Premiere + Q&A]
November 6, 2019
Take your first listen to Seyer's new EP, 'Nostalgia.'
Ride the Emotional Rollercoaster of Olivia O'Brien's Debut Album, 'Was It Even Real?'
April 29, 2019
"I wrote this in a really dark place and I hope I can help other people who may be in that same spot."
Giveon Delivers a Breathtaking Moment of Reflection in 'TAKE TIME'
March 27, 2020
The debut EP from Giveon demonstrates his undeniable place amongst R&B's next class.