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Who Is 2021's Best New Artist?
January 27, 2020
Chances are it's probably someone who will go viral on TikTok in the next six months.
girl in red Makes Her Horror Film Debut in "Kate's Not Here"
January 27, 2020
Prepare to enter the terrifying world of <i>The Turning</i>.
Poppy Ajudha and Mahalia's "Low Ride" Is the Ultimate Night Drive Mood
January 27, 2020
"Low Ride" brings back the charm of late '90s R&B queens.
Kota the Friend Keeps It Real in 'Lyrics to Go, Vol. 1'
January 27, 2020
Kota the Friend's distinctive brand of hip-hop is rooted in complex ideas and thoughtful interpretation.
iyla Replaces Feelings With a Crown in "Tattoo Tears"
January 25, 2020
"Tattoo Tears" dominates as a sophisticated resignation of feelings.
ROSALàA, Doja Cat, Tate McRae, and More Artists You Should Listen to Now | #NowWatching Playlist
January 25, 2020
The best new music playlist on Ones To Watch.
Alaina Castillo Wants You to Treat Every Day Like Its "valentine's day"
January 24, 2020
Castillo reminds us that "valentine's day" is not just about February 14.
Chloe Kae's "Misconception" Is a Gripping Case of Nostalgia
January 24, 2020
Kae's debut solo venture is an understated work of art.
sophie meiers' Haunting New Vision Is "unforgettable"
January 24, 2020
"unforgettable" is a noted departure for meiers, and one that is impossible to forget.
Zachary Knowles' "ghost" Is a 21st Century Ode to Vanishing Relationships
January 24, 2020
A song for anyone who has ever been ghosted.
Benjy Ali Returns with His New Single "MISTAKES"
March 12, 2021
Benjy Ali is back with his sophomore release titled "MISTAKES."
Marcellus Juvann Delivers Introspective and Incendiary Flows on "HARDHEADED"
May 7, 2021
Projects like <i>HARDHEADED</i> are an important reminder that up-and-coming artists like Juvann are the true backbone of the hip-hop sphere.
Luz Invites Gratitude and Love Into Life's Simpler Moments on "permanent +1"
August 5, 2021
Luz's latest track embraces the quiet, unspoken moments that reaffirm love.
#NowWatching Playlist: 03-15-19
March 15, 2019
Any week that SG Lewis and Clairo decide to drop a collab is a GREAT week, wouldn't you agree?
Joe Avio Gives Summer a Proper Send Off With "Waste"
September 9, 2020
lMulti-instrumentalist and singer/songwriter Joe Avio returns with the experimental pop track "Waste."
![Luna Luna and The Undercover Dream Lovers' "One Thing" Has us Believing in Romance [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/luna-luna-undercover-dream-lovers-one-thing_1623341088.jpeg)
Luna Luna and The Undercover Dream Lovers' "One Thing" Has us Believing in Romance [Premiere]
June 10, 2021
"One Thing" is the perfect soundtrack to any budding summer romance.
ABISHA Releases an Ode to Self-Care
November 10, 2020
On "Time Alone,' twenty-five-year-old alt-pop singer/songwriter ABISHA speaks on the regenerative powers of time alone.
Paris Michael Is Headed for Stardom on "GWEN STEFANI"
January 15, 2021
Fresh off the heels of his eccentric PUBLICITY STUNT EP, Chicago native Paris Michael is back with another wild and abrasive single.
Ivytide Builds Momentum With Their New Single "miss u btw"
May 13, 2021
Over a stripped-back and skeletal instrumental, ivytide crafts a serene indie pop ballad.
![Shirazee's "Zaddy" Is An All Out Vibe [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/shirazee ones to watch smaller_1598370658.jpg)
Shirazee's "Zaddy" Is An All Out Vibe [Premiere]
August 25, 2020
Shirazee's "Zaddy" is one of the most vibrant Afropop tunes to drop this summer.