From the Site
Who Is 2021's Best New Artist?
January 27, 2020
Chances are it's probably someone who will go viral on TikTok in the next six months.
girl in red Makes Her Horror Film Debut in "Kate's Not Here"
January 27, 2020
Prepare to enter the terrifying world of <i>The Turning</i>.
Poppy Ajudha and Mahalia's "Low Ride" Is the Ultimate Night Drive Mood
January 27, 2020
"Low Ride" brings back the charm of late '90s R&B queens.
Kota the Friend Keeps It Real in 'Lyrics to Go, Vol. 1'
January 27, 2020
Kota the Friend's distinctive brand of hip-hop is rooted in complex ideas and thoughtful interpretation.
iyla Replaces Feelings With a Crown in "Tattoo Tears"
January 25, 2020
"Tattoo Tears" dominates as a sophisticated resignation of feelings.
ROSALàA, Doja Cat, Tate McRae, and More Artists You Should Listen to Now | #NowWatching Playlist
January 25, 2020
The best new music playlist on Ones To Watch.
Alaina Castillo Wants You to Treat Every Day Like Its "valentine's day"
January 24, 2020
Castillo reminds us that "valentine's day" is not just about February 14.
Chloe Kae's "Misconception" Is a Gripping Case of Nostalgia
January 24, 2020
Kae's debut solo venture is an understated work of art.
sophie meiers' Haunting New Vision Is "unforgettable"
January 24, 2020
"unforgettable" is a noted departure for meiers, and one that is impossible to forget.
Zachary Knowles' "ghost" Is a 21st Century Ode to Vanishing Relationships
January 24, 2020
A song for anyone who has ever been ghosted.
KOAD Emanates Creative Energy on His Debut "pots n' pans"
March 25, 2021
The self-described rapper, singer, and "magician" known as KOAD makes his debut this month with "pots n' pans."
![George Eve's "I Don't Mind" Is Raw, Simple Bliss [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/george-eve-i-dont-mind_1619106813.jpg)
George Eve's "I Don't Mind" Is Raw, Simple Bliss [Premiere]
April 22, 2021
"I Don't Mind" is an easygoing and impeccable vibe from start to finish.
SAIAH Teams Up with guardin to Bring New Life to "3NIGHTS"
May 7, 2021
"3NIGHTS" is a reaffirmation of SAIAH and guardin's impeccable artistic chemistry.
Dev Soter's "tulsa" Showcases a Future Indie-Pop Icon
July 14, 2021
Every release from Soter is flooded with skillful artistry, charm, and above all, potential.
Ben Chandler Transforms Past Mistakes to Sonic Bliss on 'Unity'
September 24, 2021
<i>Unity</i> is a deeply human project, one unafraid to explore its main character's flaws.
Kid Hastings Explores a New Relationship on "Backwards"
February 25, 2021
"Backwards" features Kid Hastings' signature dulcet tones and cleverly written songwriting.
Magic Bronson Fall For a Robot in "My Baby is an Android"
April 15, 2021
In their latest single, Magic Bronson seamlessly channel the spirit of <i>Her</i> and doo-wop.
Russ Reiss' Latest Alternative-Fueled Single Is "everything"
June 8, 2021
Consider this another solid addition to the growing pop-punk comeback.
Myles Lloyd Means Business in Commanding New Single "Down Under"
September 24, 2021
"I had enough of being patient and had to start coming for what is mine."
The Aces, BENEE, Joesef, and More Artists You Should Listen to Now | #NowWatching
July 17, 2020
The Best New Music Playlist from Ones to Watch.