From the Site
Who Is 2021's Best New Artist?
January 27, 2020
Chances are it's probably someone who will go viral on TikTok in the next six months.
girl in red Makes Her Horror Film Debut in "Kate's Not Here"
January 27, 2020
Prepare to enter the terrifying world of <i>The Turning</i>.
Poppy Ajudha and Mahalia's "Low Ride" Is the Ultimate Night Drive Mood
January 27, 2020
"Low Ride" brings back the charm of late '90s R&B queens.
Kota the Friend Keeps It Real in 'Lyrics to Go, Vol. 1'
January 27, 2020
Kota the Friend's distinctive brand of hip-hop is rooted in complex ideas and thoughtful interpretation.
iyla Replaces Feelings With a Crown in "Tattoo Tears"
January 25, 2020
"Tattoo Tears" dominates as a sophisticated resignation of feelings.
ROSALàA, Doja Cat, Tate McRae, and More Artists You Should Listen to Now | #NowWatching Playlist
January 25, 2020
The best new music playlist on Ones To Watch.
Alaina Castillo Wants You to Treat Every Day Like Its "valentine's day"
January 24, 2020
Castillo reminds us that "valentine's day" is not just about February 14.
Chloe Kae's "Misconception" Is a Gripping Case of Nostalgia
January 24, 2020
Kae's debut solo venture is an understated work of art.
sophie meiers' Haunting New Vision Is "unforgettable"
January 24, 2020
"unforgettable" is a noted departure for meiers, and one that is impossible to forget.
Zachary Knowles' "ghost" Is a 21st Century Ode to Vanishing Relationships
January 24, 2020
A song for anyone who has ever been ghosted.
![Will Hyde Breaks Out of His Shell With "meant to be." [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/WillHydePress-otw_1594838987.jpg)
Will Hyde Breaks Out of His Shell With "meant to be." [Premiere]
July 15, 2020
Piggy backing off his first single, Hyde steps up his game production-wise with "meant to be." and proves himself as an emerging artist ready to take the reins in this industry.
Elohim Accepts the Impermanence of Life in Optimistic New Video for "Good Day Bad Day"
October 2, 2020
Reintroducing herself in fully-saturated color for "Good Day Bad Day," Elohim takes on both the highs and the lows that have become increasingly familiar in 2020.
BK Rockstar's Delivers a Wild, High Energy Performance on "Smoke"
March 25, 2021
Brooklyn native, BK Rockstar, is relatively new to the hip hop scene, but he raps as if he's an established veteran.
Rewind: Our 5 Favorite Music Videos of Last Week
March 29, 2022
Featuring one of our favorite soft reveals of 2022.
Get to know DREA in Five Minutes or Less
October 20, 2023
"Most of the time I talk about not knowing what I’m doing but I’m having fun doing it."
Tebi Rex Plant Their Roots on the Emotional Journey 'It's Gonna Be Okay'
October 29, 2021
Broken into three parts, <i>It's Gonna Be Okay</i> lacks a true resolution but does not lack when it comes to emotional pathos.
![Tia Gostelow Discusses New Dazzling Retro Single and Video Development [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/image (3) copy_1615385271.jpg)
Tia Gostelow Discusses New Dazzling Retro Single and Video Development [Q&A]
March 10, 2021
Ever listen to an artist that possesses such a rare, entrancing quality that you disappear into their music for a while? Tia Gostelow is that kind of haunting talent that transports you to another place.
Celebrate Black Music With Brandon Banks On Top That Track
August 25, 2020
Inglewood's own neo-soul star Brandon Banks joins Top That Track for a hilarious episode.
Sunflower Bean's 'King Of The Dudes' Doesn't Give a Fuck, and It Rocks
January 28, 2019
"It's reactionary, and a sharpened response to our times. Death, birth, aggression, addiction, and power."
![Connis Reflects on Growth and Change on "SPF 30" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/IMG_1360 (1)_1613505773.JPG)
Connis Reflects on Growth and Change on "SPF 30" [Premiere]
February 16, 2021
Connis returns with his latest single "SPF 30."