From the Site
Who Is 2021's Best New Artist?
January 27, 2020
Chances are it's probably someone who will go viral on TikTok in the next six months.
girl in red Makes Her Horror Film Debut in "Kate's Not Here"
January 27, 2020
Prepare to enter the terrifying world of <i>The Turning</i>.
Poppy Ajudha and Mahalia's "Low Ride" Is the Ultimate Night Drive Mood
January 27, 2020
"Low Ride" brings back the charm of late '90s R&B queens.
Kota the Friend Keeps It Real in 'Lyrics to Go, Vol. 1'
January 27, 2020
Kota the Friend's distinctive brand of hip-hop is rooted in complex ideas and thoughtful interpretation.
iyla Replaces Feelings With a Crown in "Tattoo Tears"
January 25, 2020
"Tattoo Tears" dominates as a sophisticated resignation of feelings.
ROSALàA, Doja Cat, Tate McRae, and More Artists You Should Listen to Now | #NowWatching Playlist
January 25, 2020
The best new music playlist on Ones To Watch.
Alaina Castillo Wants You to Treat Every Day Like Its "valentine's day"
January 24, 2020
Castillo reminds us that "valentine's day" is not just about February 14.
Chloe Kae's "Misconception" Is a Gripping Case of Nostalgia
January 24, 2020
Kae's debut solo venture is an understated work of art.
sophie meiers' Haunting New Vision Is "unforgettable"
January 24, 2020
"unforgettable" is a noted departure for meiers, and one that is impossible to forget.
Zachary Knowles' "ghost" Is a 21st Century Ode to Vanishing Relationships
January 24, 2020
A song for anyone who has ever been ghosted.
Kami Leonne's "No Use Seducing Time" Delivers a Strong Dose Of Seductive Energy
May 11, 2021
Leonne sounds like the secret lovechild between Sango and Grimes in a universe where Elon Musk doesn't exist.
MarcLo Taps Into The Next Dimension of Human Potential in "All Time High"
July 21, 2020
Here to remind us of the powers within us all is hit songwriter, producer and artist, MarcLo in his latest single release and video companion for "All Time High."
Snny's "Postmodern Black" is His Most Artistic Endeavor Yet
August 5, 2020
We got to chat with Snny about his artistry and new alt rock single "Postmodern Black."
![Sugar Joans Bookmarks the End of Summer With "Perfect" Video [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Sugar Joans - Perfect_1601314155.jpg)
Sugar Joans Bookmarks the End of Summer With "Perfect" Video [Premiere]
September 28, 2020
Los Angeles-based singer Sugar Joans is back with a new video for her latest single "Perfect."
Matthew Chaim Explores the Bitter-Sweet Nuances of Sacrifice in "Tear"
September 30, 2020
On his second solo release of 2020, Matthew Chaim explores the concept of sacrifice in his own life.
Rewind: Our 5 Favorite Music Videos of Last Week
March 29, 2022
Featuring one of our favorite soft reveals of 2022.
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Raina Sokolov-Gonzalez Drops the Empowering New Single "Better For You"
March 9, 2021
New Yorker Raina Sokolov-Gonzalez has just released her single "Better For You" and it's a whole hypnotic vibe. For You" below.
Teen-Pop Heartthrob Gunnar Gehl Returns with Heavy New Single "Dance Alone"
March 12, 2021
Fresh off the success of his 2020 LP One Second of One Day, teen-pop heartthrob Gunnar Gehl is back this week with his newest single "Dance Alone."
BK Rockstar's Delivers a Wild, High Energy Performance on "Smoke"
March 25, 2021
Brooklyn native, BK Rockstar, is relatively new to the hip hop scene, but he raps as if he's an established veteran.
Treasure Emerges as a Genre Floating Butterfly in 'Plebeian (Demo)'
April 16, 2021
<i>Plebeian</i> emits an aura of escapism with moments of serenity interwoven throughout